Experience

French Touch Properties

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Property Consultant

  • Apr 2020 - Present



Bottin Mondain

• France
• Book and Periodical Publishing

• Digital Strategy Consultant

  • Sep 2020 - Apr 2022



République française

• France
• Government Relations Services
• 1 - 100 Employee

• Conseiller Consulaire des Français du Royaume-Uni / Elected Representative of the French in the UK

  • May 2014 - Jun 2021



ALICE à PARIS

• Retail
• 1 - 100 Employee

• Owner & CEO

  • May 2016 - Sep 2020

  - Acquired and relaunched the well-known Parisian kids' fashion brand ALICE à PARIS (4 retail stores in Paris before 2015) - Business strategy: redefined the company's business model from physical to online, the brand strategy and image while keeping its original identity - E-commerce: focus on website/e-shop User Experience (UX), website content creation and management, photography and product description for effective SEO - Team management : very diverses profiles such as a Fashion designer, Operations Manager, web-developper/webmaster, and two interns - End-to-end product management and cycle : from design of the clothes through the collection plan, sourcing of material, manufacturing and production in Tunisia - Customer-centric DNA: the customer was at the heart of every decision, strived to deliver excellent customer service and offer a delighting shopping and ordering experience - Omni-channel sales : pop-up shops, marketplaces (La Redoute, Veepee), independent resellers - Digital Communication: social media strategy and content (Instagram, Facebook and Pinterest), newsletters to push sales growth, customer segmentation and targeted communication, Facebook ads... - Marketing collaborations and partnerships: Instagram influencers program, great innovative partnerships with co-product design with companies like Merci Maman Personalised Gifts and Editions Casterman... - Own P&L and budget planning - Award of best Pre-teen brand in 2018 Show less



Shell

• United Kingdom
• Oil and Gas
• 700 & Above Employee

• Global B2B Team Manager - Offer-to-cash, Shell Lubricants

  • Aug 2015 - Apr 2016

  A "talent development program " role for a year to put me out of my (retail) comfort zone and develop new B2B and direct team management skills while supporting the Global Key Account team.My role was to identify process optimisation's opportunities in the Global Customer Service team and draw the strategy implementation to solve issues.

• Mobile Payment Marketing & Communications Manager

  • Jan 2015 - Sep 2015

  The first digital payment service introduced at Shell worldwide to allow customers to pay for their fuel at the pump with their mobile. Responsible for the whole integrated marketing and communication campaign, working with best-in class creative agencies, managing an ATL budget of more than $5m (including TV campaign, blogger partnerships, PR...), the on-site BTL packs to communicate to the shops' customer service assistants, and the design of activation tools for the Customer Assistants.

• Global Category Manager - Convenience Retail

  • Apr 2011 - Jan 2015

  - Retail stores sell $6 billion annually across 43K+ sites worldwide- Globally responsible for the Car Wash and the ATM (cash machines) categories, generating a significant share of the convenience retail turnover in markets like Norway or Denmark.- Owner of the global contract/ relationship manager with the main German car wash supplier and manufacturer (WashTec) from a commercial point of view and negotiation of the renewal of the contrat during my assignment (through RFP to final agreement signature), and with the main country providers of ATMs (cash machines).- Created key global marketing content rolled out by the local markets and shared best practices across my markets Show less

• UK Fuels & Brand Marketing Manager

  • Jun 2008 - Apr 2011

  Responsible for all fuels' products activities for the UK:- Brand Management of Shell product : visual identity, brand guidelines- Complex Project Management: launch of new fuels Shell FuelSave Unleaded and Diesel, coordination of the project team from operations through marketing to sales- Trade marketing : implementation of fuels promotion with external partners- Management of the relationship with Supply and Distribution, monthly fuels sales forecast....- Marketing : design and implementation of the BTL content of the forecourt/stores- Customer Assistant training Show less

• Area Manager

  • Nov 2005 - Jun 2008

  Responsible for an area of 35 Shell Retail Petrol Stations : sales growth, customer service performance, and compliance with the corporate guidelines (including HSSE).Helped retailers grow their forecourt and convenience retail sales by improving their merchandising and by sharing best practices throughout my network of retailers.