Agatha Grochowski
Communications Advisor at College of Physicians & Surgeons of Alberta (CPSA)- Claim this Profile
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English Native or bilingual proficiency
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French Native or bilingual proficiency
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Polish Limited working proficiency
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Spanish Limited working proficiency
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Haitian Creole Professional working proficiency
Topline Score
Bio
Credentials
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Emergency Medical Responder
Alberta College of Paramedics -
Farmers' Market Manager Training
Alberta Agriculture and Forestry; Policy and Environment
Experience
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College of Physicians & Surgeons of Alberta (CPSA)
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Canada
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Public Safety
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1 - 100 Employee
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Communications Advisor
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May 2023 - Present
- Work with Communications team and internal client areas to determine external communication and marketing needs. - Develop integrated plans incorporating research, strategy development, goals, objectives, key messages, action plans and measurement. - Research/write content using brand tone and clear language for various mediums to support communications and marketing plans. This includes newsletters, websites, social media, annual report, fact sheets, posters, etc. - Take a lead role or works with other team members and clients as appropriate to implement integrated plans, measure and report outcomes. - Other duties as required. Show less
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Alberta College of Family Physicians
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Canada
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Higher Education
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1 - 100 Employee
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Coordinator, Programs and Communications
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Aug 2020 - May 2023
- Redesigned the ACFP’s Collaborative Mentorship Network (CMN) logo, brand identity, and website to better reflect its mission to provide all healthcare professionals with an avenue to learn more about chronic pain and addiction. - Created meaningful graphic, video, and written content to allow CMN members, and individuals with lived experience in chronic pain and addiction to tell stories, highlight important knowledge points, and recruit new members. - Led the creation and continuous production of a monthly CMN newsletter resulting in almost 90% of CMN membership reporting satisfaction with the content they receive. - Collected, developed, and curated content for the ACFP monthly newsletter, edited and updated the ACFP and CMN website, and tracked data on publications for the strategic communication plan. - Connected with external stakeholders and groups to promote ACFP and CMN events and initiatives, collaborate on projects, and strengthen strategic relationships. - Developed emergency communication materials concerning COVID-19 updates to ensure the ACFP membership was well-informed and up-to-date on information to better serve their patients. - Analyzed and assessed continuing medical education program applications for certification through the Alberta Chapter based on the College of Family Physicians of Canada requirements Show less
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Utilities Consumer Advocate
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Canada
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Government Administration
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1 - 100 Employee
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Consumer Education & Engagement Specialist
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Nov 2017 - Aug 2020
- Designed and facilitated production of educational materials, such as postcards, brochures, infographics and tent cards while following the Government of Alberta communications strategy. - Promoted and supported UCA initiatives by writing articles for internal and external publications and finalizing the UCA Annual Report along with other vital documents. - Created original web and social media content to grow the number of followers and engagements on Facebook, Instagram, Twitter and the UCA website. - Connected with farm, small business, post-secondary and Indigenous organizations to better provide for different types of utility consumers. - Created engaging presentations using PowerPoint and Prezi, and presented for internal and external Albertan organizations and their patrons. - Booked events and represented the UCA at trade shows to engage directly with Albertans and hand out educational materials. - Conducted research on the Alberta utility market and other relevant topics to generate reports that benefit the UCA and support educational web content. Show less
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St. Albert & District Chamber of Commerce
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Canada
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Non-profit Organizations
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1 - 100 Employee
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St. Albert Farmers' Market Manager
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Mar 2014 - Nov 2017
- Managed the largest outdoor Farmers' Market in Western Canada. - Organized acceptance and approval of over 250 vendors each market season, and assigned them with stall numbers for the 18 weeks of market operation. - Ensured that the accepted vendors meet the make it, bake it, grow it requirements of the St. Albert Farmers' Market. - Remained up-to-date on all Alberta Agriculture and Alberta Health Services policies and procedures. - Updated the Farmers' Market website and consistently posted to social media to keep followers engaged; Facebook, Twitter, Instagram, Pinterest and Snapchat. - Created advertising materials to be used in print and digital advertising. - Designed, organized, and applied dynamic marketing campaigns to draw more visitors to the market. - Communicated and collaborated with 250 vendors to ensure their needs were met, and their market experience was as positive as possible. Show less
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Alberta Council of Women's Shelters
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Canada
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Civic and Social Organizations
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1 - 100 Employee
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Communications Associate
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May 2013 - Aug 2013
- Performed research, composed and organized grant applications. - Designed and formatted the ACWS Annual Report for 2012-2013 and stylized ACWS documents and presentations. - Conducted marketing research to create donor profiles on the types of individuals most likely to donate, and determined how to best approach them based on psychographics. - Supported the organization of the ACWS Annual General Meeting (AGM) and corresponded with Edmonton organizations to secure gift donations for the AGM awards and draw-prize. - Organized and collaborated to create a weekly “Friday Files” synopsis piece that also included relevant current events concerning gender equality. - Wrote media intermediaries and releases to inform the public of up-coming ACWS events and innovations. Show less
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World Vision
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United Kingdom
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Non-profit Organizations
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700 & Above Employee
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Fundraiser
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Jun 2012 - Dec 2012
- Persuaded potential sponsors to stop and listen in a busy mall environment. - Promoted the sponsorship program to the public by educating them on vulnerable populations experiencing poverty. - Maintained sponsorship goals through teamwork and dynamic methods. - Collected and organized all money donations and documented child sponsorships to be sent to headquarters. - Persuaded potential sponsors to stop and listen in a busy mall environment. - Promoted the sponsorship program to the public by educating them on vulnerable populations experiencing poverty. - Maintained sponsorship goals through teamwork and dynamic methods. - Collected and organized all money donations and documented child sponsorships to be sent to headquarters.
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Education
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2010 - 2015
University of Alberta
Bachelor’s Degree, Business/Commerce, Marketing major -
2019 -
MacEwan University
Police and Investigations, Investigative Studies, Part-time
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