Experience

SMYK Group

• Poland
• Retail
• 400 - 500 Employee

• Head of Product

  • Jul 2021 - Present

  Responsible for the following departments: accessories, underwear, hosiery, and packing Head up a team of 11 people. Directly reporting positions: Product Manager, Buyers, Designers, Technologists • Leading, managing, and mentoring a team of product managers, buyers, and related personnel • Product planning and assignment of tasks and deliverables • Product lifecycle management from concept to product launch across all product lines • Leading strategic partnerships and necessary contract negotiations • Leading, defining, representing, and communicating product strategy to all stakeholders • Developing budgets, forecasts, and metrics. • Monitoring product development sprints and evaluating results • Defining pricing and competitive positioning for each product • Driving innovative ideas, solutions, and products through leadership and decisive action • Building incredible teams and processes to deliver products that satisfy customers' needs • Definition, monitoring of the company's relevant KPIs, and control of the measures to achieve the objectives set Show less



listed below

• Warsaw, Masovian District, Poland

• Independent Contractor

  • 2016 - 2022

  As an expert in building strategies and marketing, I provided services of product management, brand implementation, and consultancy to clients from various industries as an independent contractor. Below are some of the projects that I have led: 1. ATERIMA www.grupaaterima.pl The company provides specialized services in employing carers for the elderly. It operates in the Polish, German and French markets. Position: STRATEGY CONSULTANT TASK: Creation of a strategy for the further development of the company on the German market for all own brands and franchise partners 2. EFIRST ASIA, www.efirsasia.com The company specializes in the production and sale of products (beauty, supplements) in the following markets: Vietnamese, Indonesian, and Thai using marketing and affiliate platforms Position: HEAD OF PRODUCT MANAGEMENT & SALES TASK: to build a strong product department, create a strategy based on the product, standardize products in all three countries (Vietnam, Indonesia, Thailand) in terms of composition and packaging 3. BOHOBOCO, www.bohoboco.com Fashion Industry Number of employees: 50 An other consulting company invited me to cooperate on an advisory basis. Position: GENERAL MANAGER TASK: stabilize the business, restore its liability, create a dynamic marketing department and introduce Bohoboco perfumes to an external retail network in Poland and abroad 4. LORDICA, www.lordica.co.uk Fashion Industry. The brand is dedicated to women passionate about country living and equestrian. Position: BRAND CREATION AND MARKETING TASKS: Create the first collection of Lordica's clothes in cooperation with designers, sewing rooms, etc., and to develop a strategy for the brand's entry into foreign markets: Germany, France, and Great Britain in the B2B business model Show less



OTCF S.A.

• Poland
• Apparel Manufacturing
• 500 - 600 Employee

• Collection Director at OTCF S.A. (OUTHORN)

  • 2019 - 2020

  Clothing industry: sportswear manufacturer Head up a team of 18 people OTCF entrusted me with developing a new strategy for the Outhorn brand, with a goal to "rebuild" the brand and intensify its development. During my cooperation with OTCF, I created a new Outhorn strategy for retail, wholesale, and e-commerce channels, and successfully moved the team from Krakow to the Warsaw office. In the meantime, due to the change in the company's global strategy, the company has suspended all new projects for the next two years, including the Outhorn project for which I was responsible. This made it impossible for the company to offer me further cooperation. Show less



TJX Europe

• United Kingdom
• Retail
• 700 & Above Employee

• Head of Marketing Poland

  • 2009 - 2015

  • Report directly to European Marketing Director VP (located in Dusseldorf in DE and Watford in UK) • Entry and development of the TK Maxx brand in Poland • TK Maxx’s press secretary in Poland • Taking responsibility for PR in cooperation with media and press • Strategic and conceptual preparation of the marketing-mix instruments: off and online, below (BTL) and above (ATL) the line • Increasing the TK Maxx brand awareness • Quantitative and qualitative market research, market and competition analysis and programs for giving opinions by customers • Briefing, selection, management and controlling of agencies in all marketing mix areas • Planning and controlling the budget of all marketing activities • Supplier activity management concerning agencies, market research institutes, printing houses and media productions • Digital (Website, Social Media, Online Marketing, SEO, SEM, Blog) • Conducting a pilot project to implement an online store on the UK market. Multi-channel and multi-country project • Advertising Campaigns (planning and implementation) • Customer Service • CSR • Internal Communications Show less



C&A

• Germany
• Retail Apparel and Fashion
• 700 & Above Employee

• Assortment Manager

  • 2005 - 2009

  • Report directly to Assortment Manager for Region 2 (located in Vienna) • Management of men's products - on the Polish market • Report directly to Assortment Manager for Region 2 (located in Vienna) • Management of men's products - on the Polish market



MARTIS GROUP

• Poland
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • 2004 - 2005

  • Report directly to Account Manager and Owner • Advertising campaigns ALT and BLT (planning and implementation) • Management of new product on the market • Preparation of strategy, and loyalty programs • Negotiations with customers and subcontractors • Organization of events • Cooperation with creative team and production team • Building loyalty programs for clients • Report directly to Account Manager and Owner • Advertising campaigns ALT and BLT (planning and implementation) • Management of new product on the market • Preparation of strategy, and loyalty programs • Negotiations with customers and subcontractors • Organization of events • Cooperation with creative team and production team • Building loyalty programs for clients



Verlag Dashofer

• Portugal
• Online Audio and Video Media
• 1 - 100 Employee

• Product Manager

  • 2003 - 2004

  • Management of products on B2B market – medical books and journals • Management of products on B2B market – medical books and journals



Wyeth Farma, S.A.

• Spain
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Account Representative

  • 2001 - 2002