Agata Adamczak

SC Director APAC at Botify
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Sydney Area, AU

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Joe Robertson

Agata is an intelligent and passionate search marketing consultant who cares deeply about the industry and is always striving to improve. She has a wide range of search skills which she uses to get excellent results. Agata is also a really nice person who would add real value to any team both on a personal and proffesional level.

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Experience

    • United States
    • Software Development
    • 200 - 300 Employee
    • SC Director APAC
      • Jan 2023 - Present

      I am managing a team of pre-sales Solutions Consultants in the APAC region to work side by side with our sales team providing technical guidance to our customers. We're tasked with understanding the unique business challenges facing brands within the organic search channel and how they can best leverage our technology to accomplish their goals. We then leverage that knowledge to configure custom deployments of Botify tailor-made for the customer while identifying areas of opportunity and… Show more I am managing a team of pre-sales Solutions Consultants in the APAC region to work side by side with our sales team providing technical guidance to our customers. We're tasked with understanding the unique business challenges facing brands within the organic search channel and how they can best leverage our technology to accomplish their goals. We then leverage that knowledge to configure custom deployments of Botify tailor-made for the customer while identifying areas of opportunity and presenting those findings during the sales process.

    • Client Partner Director ANZ
      • Apr 2021 - Jan 2023

    • United States
    • Retail
    • 700 & Above Employee
    • Head of SEO
      • Jul 2017 - Dec 2020

    • Australia
    • Financial Services
    • 400 - 500 Employee
    • Senior SEO Manager
      • Dec 2016 - Jul 2017

      SEO & CONTENT STRATEGY • Working with Product, Marketing & Analytics teams globally to translate prioritised business opportunities into an SEO roadmap/backlog. • Working with the Content, Production & Agency teams to identify & prioritise BAU content generation. • Working with IT, Product, UX & Agency teams to identify & prioritise technical & IA improvements. • Working with internal stakeholders, PR & SEO Agencies and external stakeholders for high quality link building &… Show more SEO & CONTENT STRATEGY • Working with Product, Marketing & Analytics teams globally to translate prioritised business opportunities into an SEO roadmap/backlog. • Working with the Content, Production & Agency teams to identify & prioritise BAU content generation. • Working with IT, Product, UX & Agency teams to identify & prioritise technical & IA improvements. • Working with internal stakeholders, PR & SEO Agencies and external stakeholders for high quality link building & content syndication globally. SEO DELIVERY • Daily support & documentation for the website migrations & redirects globally. • Implementation of optimisations through the Sitecore CMS when the Web Producer is not required. • Analysing & interpreting web analytics & BrightEdge data to produce & prioritise opportunities. • Actively engaging in IT & Marketing Stand Ups, Planning & Refinement sessions to ensure optimisations are scheduled & delivered. SEO EVANGELISM • Educating & supporting Developer & Production team members, engendering best practices and the value of SEO. • Monthly global SEO insights & reporting to OFX stakeholders outlining wins, issues, and work being delivered. • Quarterly SEO Business Performance reviews with key stakeholders. Show less SEO & CONTENT STRATEGY • Working with Product, Marketing & Analytics teams globally to translate prioritised business opportunities into an SEO roadmap/backlog. • Working with the Content, Production & Agency teams to identify & prioritise BAU content generation. • Working with IT, Product, UX & Agency teams to identify & prioritise technical & IA improvements. • Working with internal stakeholders, PR & SEO Agencies and external stakeholders for high quality link building &… Show more SEO & CONTENT STRATEGY • Working with Product, Marketing & Analytics teams globally to translate prioritised business opportunities into an SEO roadmap/backlog. • Working with the Content, Production & Agency teams to identify & prioritise BAU content generation. • Working with IT, Product, UX & Agency teams to identify & prioritise technical & IA improvements. • Working with internal stakeholders, PR & SEO Agencies and external stakeholders for high quality link building & content syndication globally. SEO DELIVERY • Daily support & documentation for the website migrations & redirects globally. • Implementation of optimisations through the Sitecore CMS when the Web Producer is not required. • Analysing & interpreting web analytics & BrightEdge data to produce & prioritise opportunities. • Actively engaging in IT & Marketing Stand Ups, Planning & Refinement sessions to ensure optimisations are scheduled & delivered. SEO EVANGELISM • Educating & supporting Developer & Production team members, engendering best practices and the value of SEO. • Monthly global SEO insights & reporting to OFX stakeholders outlining wins, issues, and work being delivered. • Quarterly SEO Business Performance reviews with key stakeholders. Show less

    • United States
    • Software Development
    • 300 - 400 Employee
    • Client Services Manager
      • Feb 2015 - Nov 2016

      • Developing trusted relationships with decision makers in each account, understanding their strategic goals, and developing plans to partner on these goals. • Working closely with customers to deliver on business goals and digital marketing success. • Ensuring that customers are leveraging the BrightEdge solution to deliver business value across all levels of their company. • Preparing and executing on quarterly customer success plans. • Understanding level of adoption and assess… Show more • Developing trusted relationships with decision makers in each account, understanding their strategic goals, and developing plans to partner on these goals. • Working closely with customers to deliver on business goals and digital marketing success. • Ensuring that customers are leveraging the BrightEdge solution to deliver business value across all levels of their company. • Preparing and executing on quarterly customer success plans. • Understanding level of adoption and assess the risk in renewing existing contracts. • Growing usage of BrightEdge within each account. • Successfully negotiating renewal contracts and pricing. • Introducing new features and best practices to customers. Tracking adoption. • Developing new materials - presentations, best practices, roll-out plans, proposals, etc. • Tracking and reporting on key metrics for customer success. • Providing coordination of internal resources that interact with each customer. • Consulting on SEO best practices and best course of action when developing client's digital strategy. Show less • Developing trusted relationships with decision makers in each account, understanding their strategic goals, and developing plans to partner on these goals. • Working closely with customers to deliver on business goals and digital marketing success. • Ensuring that customers are leveraging the BrightEdge solution to deliver business value across all levels of their company. • Preparing and executing on quarterly customer success plans. • Understanding level of adoption and assess… Show more • Developing trusted relationships with decision makers in each account, understanding their strategic goals, and developing plans to partner on these goals. • Working closely with customers to deliver on business goals and digital marketing success. • Ensuring that customers are leveraging the BrightEdge solution to deliver business value across all levels of their company. • Preparing and executing on quarterly customer success plans. • Understanding level of adoption and assess the risk in renewing existing contracts. • Growing usage of BrightEdge within each account. • Successfully negotiating renewal contracts and pricing. • Introducing new features and best practices to customers. Tracking adoption. • Developing new materials - presentations, best practices, roll-out plans, proposals, etc. • Tracking and reporting on key metrics for customer success. • Providing coordination of internal resources that interact with each customer. • Consulting on SEO best practices and best course of action when developing client's digital strategy. Show less

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • SEO Account Director
      • Jan 2014 - Feb 2015

      Duties: • Liaising with a client on daily basis - Avis Budget Group • Overseeing European site migration process • Creating SEO strategy for client’s website across Europe • Overseeing the execution of the SEO strategy • Managing teams involved in planning for and then creating car hire industry & travel blog Avis Inspires. • Managing a team of link builders, SEO executives and SEO managers dedicated to the client. Duties: • Liaising with a client on daily basis - Avis Budget Group • Overseeing European site migration process • Creating SEO strategy for client’s website across Europe • Overseeing the execution of the SEO strategy • Managing teams involved in planning for and then creating car hire industry & travel blog Avis Inspires. • Managing a team of link builders, SEO executives and SEO managers dedicated to the client.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • SEO Account Director
      • Jun 2013 - Jan 2014

    • SEO Account Manager
      • Sep 2011 - May 2013

      SEO strategy and performance reviews. SEO planning and strategy implementation. Client liaison. Client reporting (Google Analytics, Google Webmaster Tools, Google Trends, Majestic SEO, SEOMoz, SearchMetrics, Brightedge). Managing link building team/content marketing team. Clients include UK as well as global brands.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • SEO Manager
      • Jan 2011 - Aug 2011

      SEO strategy and performance reviews. SEO planning and strategy implementation. Client liaison, including international accounts. Client reporting. Clients: Directline Holidays, Flexicover Insurance, Projects Abroad, Polish travel agent ITAKA. SEO strategy and performance reviews. SEO planning and strategy implementation. Client liaison, including international accounts. Client reporting. Clients: Directline Holidays, Flexicover Insurance, Projects Abroad, Polish travel agent ITAKA.

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Links Analyst
      • Aug 2010 - Dec 2010

      Testing strategies to create new links to a client’s site in order to improve client’s link portfolio and rankings in the search engine results. Link building including directory submission, free link requests, banner and widget placements, press release optimisation, forum and blog posts writing. Price negotiation with webmasters. Clients: Barclays, Evans Cycles, Gatwick Airport, Heathrow, Kiddicare, Lipsy, Monarch Holidays, Virgin Atlantic, Virgin Experience Days, Virgin Holidays. Testing strategies to create new links to a client’s site in order to improve client’s link portfolio and rankings in the search engine results. Link building including directory submission, free link requests, banner and widget placements, press release optimisation, forum and blog posts writing. Price negotiation with webmasters. Clients: Barclays, Evans Cycles, Gatwick Airport, Heathrow, Kiddicare, Lipsy, Monarch Holidays, Virgin Atlantic, Virgin Experience Days, Virgin Holidays.

    • Advertising Services
    • 1 - 100 Employee
    • Freelance Online Researcher
      • Oct 2009 - Aug 2010

      Global Search and Conversion Duties: Improving the volume and quality of traffic to a website from search engines Link building: developing and implementing suitable linking strategies to help improve SEO performance; researching and identifying suitable link sites Directory and article… Show more Global Search and Conversion Duties: Improving the volume and quality of traffic to a website from search engines Link building: developing and implementing suitable linking strategies to help improve SEO performance; researching and identifying suitable link sites Directory and article submission Show less Global Search and Conversion Duties: Improving the volume and quality of traffic to a website from search engines Link building: developing and implementing suitable linking strategies to help improve SEO performance; researching and identifying suitable link sites Directory and article… Show more Global Search and Conversion Duties: Improving the volume and quality of traffic to a website from search engines Link building: developing and implementing suitable linking strategies to help improve SEO performance; researching and identifying suitable link sites Directory and article submission Show less

    • Government Administration
    • 1 - 100 Employee
    • Intern
      • Apr 2009 - Jun 2009

      Duties: • Working for Culture, Press and Information Department and Political Department of the Embassy, performing tasks connected with day-to-day activities of a diplomatic mission • Organizing different promotional events at the Embassy, including Polish Constitution Day and Open House Day of the European Union Embassies • Performing everyday tasks of the information section of the Embassy and helping in selected activities of the spokesperson of the Embassy • Conducting a… Show more Duties: • Working for Culture, Press and Information Department and Political Department of the Embassy, performing tasks connected with day-to-day activities of a diplomatic mission • Organizing different promotional events at the Embassy, including Polish Constitution Day and Open House Day of the European Union Embassies • Performing everyday tasks of the information section of the Embassy and helping in selected activities of the spokesperson of the Embassy • Conducting a research on the history of Polish diplomatic missions in the Unites States at the Library of Congress Show less Duties: • Working for Culture, Press and Information Department and Political Department of the Embassy, performing tasks connected with day-to-day activities of a diplomatic mission • Organizing different promotional events at the Embassy, including Polish Constitution Day and Open House Day of the European Union Embassies • Performing everyday tasks of the information section of the Embassy and helping in selected activities of the spokesperson of the Embassy • Conducting a… Show more Duties: • Working for Culture, Press and Information Department and Political Department of the Embassy, performing tasks connected with day-to-day activities of a diplomatic mission • Organizing different promotional events at the Embassy, including Polish Constitution Day and Open House Day of the European Union Embassies • Performing everyday tasks of the information section of the Embassy and helping in selected activities of the spokesperson of the Embassy • Conducting a research on the history of Polish diplomatic missions in the Unites States at the Library of Congress Show less

    • Advertising Services
    • 1 - 100 Employee
    • Search Team Support
      • Aug 2007 - Oct 2007

      Internet research in Polish as well as English language Searching for keywords on the internet and applying them in previously created websites Translation of the websites from English into Polish language Public Relations with companies in Poland and day-to-day communication with clients Internet research in Polish as well as English language Searching for keywords on the internet and applying them in previously created websites Translation of the websites from English into Polish language Public Relations with companies in Poland and day-to-day communication with clients

Education

  • University of Sussex
    BA, American Studies
    2006 - 2010
  • The George Washington University
    BA, American Studies
    2008 - 2009
  • Google AdWords Certified Partner

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