Experience

Norton Motorcycles

• United Kingdom
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Head of Marketing & Communications

  • Sep 2020 - Present

  - Built a highly-performing marketing department from the ground up- Defined the 3-year brand relaunch strategy- Planned & delivered the product marketing and comms strategy - Leading the marketing digitalisation strategy and enhancement of customer experience on every touchpoint- Developed the brand essence, visual style guide, tone of voice, experiential visual identity in line with brand DNA- Led the delivery of the new website, CRM system, social strategy, and marketing automation- Selected and managed the appointment of outside service providers- Planned and managed a 7-figure budget to deliver the strategy- Led the marketing process input into the overall Product Introduction Process- Planned and delivered the new HQ launch including media relationships, launch campaign, event management, and Parent Group stakeholder engagement- Critical Customer Communications Management to resolve the challenges prior to TVS brand acquisition



JLR

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Manager - Classic Division

  • Dec 2017 - Sep 2020

  - Development & delivery of global external and internal communication strategy- Creation and delivery of the annual marketing plans in line with business objectives and product cycle- Build the Jaguar Land Rover Classic brand awareness- Designed and successfully delivered 360 multi-channel marketing awareness and product campaigns- Supported the development (customer journey and user experience) and launched the new e-commerce website- Direct management and implementation responsibility for new product launches and product cycle management- Project Owner for the agile delivery of the new Classic CRM platform (Salesforce Sales Cloud) and the marketing automation platform (SalesForce Marketing Cloud)- Planned and managed marketing budget and phasing - Working closely with internal SMEs and regions, to ensure alignment, integration, and consistency with business strategy and objectives



Merlin Entertainments

• United Kingdom
• Entertainment
• 700 & Above Employee

• Marketing Manager

  • Jan 2017 - Nov 2017

  Main Duties:Responsible for leading the marketing team, to deliver the attractions marketing plan in line with brand values and business strategy. Responsible for driving the commercial objectives of the business, maximising revenue and customer satisfaction by planning marketing strategy across the whole marketing mix inclusive of PR, digital marketing and CRM. Key Objectives:- In line with the Marketing Brand Strategies develop and deliver the cluster marketing plans across all disciplines, including pricing, media, PR, online, and Trade to ensure ROI in line with business objectives.- Create integrated B2B and B2C marketing strategy framework to deliver revenue and volume through third parties and trade channels.



Bentley Motors

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Communications Manager

  • Mar 2013 - Dec 2016

  Main Duties:To develop, communicate and deliver global marketing strategy for three product areas to increase the awareness and generate demand. Constant monitoring and measurement of developed central and regional Aftersales commercial B2B & B2C campaigns and marketing activities to ensure a positive impact on sales. Managing internal team as well as digital, marketing and creative agencies and external suppliers. Key Achievements: 1. Defined, developed and delivered new product multi-channel marketing strategy:- Bentayga Styling Specification – 300% pre-orders vs. planned (global sales)- Deployable Sill Steps – 375% pre-orders vs. planned (global sales)- Blackline Accessories Pack (exterior styling feature) – the best-selling exterior styling feature in past 10 years2. Defined, delivered and optimised lead generation multi-channel campaigns:- Upgrade Packs by Bentley – increased the accessories VPC by 4% vs. previous year (UK, EU, US, ME)- Fixed Price Service Programme – over 800 lapsed owners back into the network in the UK- Lead Generation Process – optimised the lead generation process to support aftersales campaigns with integration into Bentley SAP CRM system.3. Defined and developed an integrated multi-channel B2B Global Marketing Communication Strategy:- Performance Portal – single sign on platform containing the KPI website for dealers and regions, the Dealer Marketing Portal with aftersales marketing assets and the Aftersales Incentive Rewards Programme- Aftersales Dealer Regional Newsletters – increased regional offer awareness and engagement- Accessories Showroom Demo Programme – increased dealer’s and customer’s awareness of the range of accessories available – 3% higher sales vs. previous year4. Defined and created the Aftersales Owner & Prospects Contact Plan in line with Central and Regional CRM Strategy.5. Defined and created the Online Marketing Strategy for Accessories inclusive of:- Customer Journey optimisation



AEP Media Ltd

• Marketing and Events Manager

  • May 2012 - Mar 2013

  Main duties:o Developing and implementing marketing strategy and plans for three company brands (awards, magazines and shows)o Using the full marketing mix to increase visitor and subscriber acquisitiono Production of the eventsKey Achievements: o In the space of three months successfully project managed two exhibitions and the Awards Ceremonyo Improvement of sponsorship proposals (content, presentation, new ways of the sponsor brand exposure)o Increase the visitors’ number (30%) o Successful launch of the new exhibitions



Persona North West Ltd

• General Manager/Marketing Manager

  • May 2008 - Aug 2011

  Key Achievements: o Increased weekly turnover by 68% in the first four months.Other duties:o Building customer’s relationship, managing marketing budget, staff management, liaising with suppliers, bookkeeping Key Achievements: o Increased weekly turnover by 68% in the first four months.Other duties:o Building customer’s relationship, managing marketing budget, staff management, liaising with suppliers, bookkeeping



MSM Events/Concerts and Festival Organizer

• Marketing Manager

  • Apr 2006 - May 2008

  Key Achievements: o Created and managed marketing campaigns for a new product on Polish market – GlobalGathering. As a result: partnership of Poznan City Council (£50 000 national billboard campaign, city transport involved), partnerships of the biggest national media (television e.g. VIVA, radio, press, internet portals), sponsorship of the biggest brewery in Poland – Kompania Piwowarska – LECH, over 20 000 tickets soldOther duties: o Coordinating PR activities– especially with national media (organised a press conference for 50Cent concert)o Create, execute and manage marketing communication projects for all music events, delivery of advertising campaigns, project manager for all music events (managing and coordinating work of approx. 30 people, creating and executing events scenarios, updating CMS, organising press conferences/interviews with artists and after parties, executing artist riders).



Karlik - Multi Brand Car Dealer - Honda, Volvo, Jaguar, LandRover

• Marketing Manager

  • Dec 2004 - Feb 2006

  Key Achievements: o Organised the launch of the new Honda showroom which helped to build very good relationship with local media – budget £35 000, 500 guests Other duties: o Create, manage and execute annual marketing plans for all brands; develop and tightly control marketing spend within the defined budget; provide monthly KPIs against plan; develop brand marketing and multi-channel communication strategy including media, public relations and exhibitions; market research. Key Achievements: o Organised the launch of the new Honda showroom which helped to build very good relationship with local media – budget £35 000, 500 guests Other duties: o Create, manage and execute annual marketing plans for all brands; develop and tightly control marketing spend within the defined budget; provide monthly KPIs against plan; develop brand marketing and multi-channel communication strategy including media, public relations and exhibitions; market research.



Advertising Agency TO

• Account Executive

  • Aug 2004 - Nov 2004

  Main Tasks:- customer base expansion- negotiations with clients and suppliers- developing marketing projects and marketing strategies for clients Main Tasks:- customer base expansion- negotiations with clients and suppliers- developing marketing projects and marketing strategies for clients



Kredyt Bank

• Banking
• 100 - 200 Employee

• Junior Accountant

  • Jan 2003 - Jul 2004

  Main Tasks: foreign operations EU/USA (money transfers) Main Tasks: foreign operations EU/USA (money transfers)