Experience

webqem

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• Creative Director

  • May 2023 - Present

  Sydney, New South Wales, Australia

• Head of Creative Services

  • Sep 2022 - Present

  Australia Leading the creative & UX team of 9 to deliver client-focused solutions with quality design. Working closely with General Manager to plan and balance resource use and refine processes for efficient project delivery. I guide the team in producing excellent work and actively participate in project planning to understand business requirements and identify solutions to strengthen client relationships. Focused on delivering high-quality and impactful results, with a proven track record of… Show more Leading the creative & UX team of 9 to deliver client-focused solutions with quality design. Working closely with General Manager to plan and balance resource use and refine processes for efficient project delivery. I guide the team in producing excellent work and actively participate in project planning to understand business requirements and identify solutions to strengthen client relationships. Focused on delivering high-quality and impactful results, with a proven track record of success in crafting and executing marketing campaigns. Brand strategy, creation and execution. I bring my expertise to every project, working closely with clients to conceptualise and bring their visions to life. Responsible for writing clear and concise proposals and estimates, effectively communicating the value of my team’s work to clients and to ensure a smooth project process.



Prezzee

• Australia
• Financial Services
• 100 - 200 Employee

• Senior Creative Lead

  • Oct 2021 - Sep 2022

  Sydney, New South Wales, Australia Responsible for brand evolution and ongoing development. Creative strategy and direction. Creative direction in campaign photography and video shoots through to execution. Campaign concept creation for digital and national above the line creative, covering B2B and B2C, Lifecycle Marketing, Product and more. Implemented and refined design and briefing systems, managing traffic flow in the creative team. Ongoing creative collaboration with global teams. Extensive… Show more Responsible for brand evolution and ongoing development. Creative strategy and direction. Creative direction in campaign photography and video shoots through to execution. Campaign concept creation for digital and national above the line creative, covering B2B and B2C, Lifecycle Marketing, Product and more. Implemented and refined design and briefing systems, managing traffic flow in the creative team. Ongoing creative collaboration with global teams. Extensive collaboration with the product team to support and execute advertising campaigns. Managing design team, contractors and studios along with mentoring designers. Formal leadership training with DDI International. Planning, strategy and budget planning for creative. Show less



Hill's Pet Nutrition

• United States
• Manufacturing
• 1 - 100 Employee

• Senior eCommerce and Brand Designer

  • Jun 2019 - Oct 2021

  Sydney, New South Wales, Australia Brand guardian, developed, managed and pushed the boundaries of the global brand. Conceptualised & created of eCommerce content ranging from eDM development, website content creation & optimisation, digital banners, social media assets and video content editing. Set up all design operational systems for the company. Crafted UX design experiences for landing pages, brand pages and bespoke single offer pages.



Lavender CX, Clemenger group, Ogilvy, Hulsbosch. In-House - Chanel Seven, eBay

• Freelance Art Director and Creative Lead

  • Aug 2014 - Jun 2020

  Sydney AMEX - Full design of the Amex Corporate Credit Card experience. Working within the global brand guidelines I was responsible for the design, layout, and UX integration for the mobile and desktop journey for the client. This project was completed at Lavender CX over 3 months Nov 16 to January 17. eBay - ongoing relationship with eBay has given me experience in executing various digital campaigns during special events and sales. The key factors to consider when designing in the digital… Show more AMEX - Full design of the Amex Corporate Credit Card experience. Working within the global brand guidelines I was responsible for the design, layout, and UX integration for the mobile and desktop journey for the client. This project was completed at Lavender CX over 3 months Nov 16 to January 17. eBay - ongoing relationship with eBay has given me experience in executing various digital campaigns during special events and sales. The key factors to consider when designing in the digital marketing space for eBay is the co-branding that needs to be executed within the design requirements. Channel 7 - campaign integration of recently released shows airing on Channel Seven. Working for the marketing and PR department within Channel Seven to roll out existing creative into all channels. Show less



GU Health

• Australia
• Insurance
• 1 - 100 Employee

• Senior Brand & Digital designer

  • Jun 2014 - Sep 2015

  Sydney, Australia Responsible for the GU Health Visual brand and digital space. Created the new brand concept and style guidelines. Implemented the brand roll out across the entire business. Responsible for management and updates to the CMS website and all digital campaigns. • New brand creation and implementation • Stakeholder engagements • Brand engagement across all channels • New look marketing collateral • New look customer collateral and member packs • Digital Marketing strategy for GU… Show more Responsible for the GU Health Visual brand and digital space. Created the new brand concept and style guidelines. Implemented the brand roll out across the entire business. Responsible for management and updates to the CMS website and all digital campaigns. • New brand creation and implementation • Stakeholder engagements • Brand engagement across all channels • New look marketing collateral • New look customer collateral and member packs • Digital Marketing strategy for GU Health • Re-design of all Digital EDM templates and campaigns Show less



PayPal

• United States
• Software Development
• 700 & Above Employee

• Creative Lead - Designer

  • Mar 2012 - Dec 2014

  Responsible for managing and implementation of the Pay Happy national campaign for above the line and all digital output. Application and roll out of new branding throughout all mediums. Brand guardian. Senior Digital Creative. Pay Happy icon illustrations Re-design of all EDM templates for Pay Happy Press Ads Co-branding with merchants Signage Web banners Design and print set up for large scale DM projects Internal & client facing presentations



Neon Creative

• Art Director - Brand Creative Director

  • Feb 2008 - Feb 2010

  Pyrmont Art Direction and design for major retailer groups. Concept development and design on catalogues and collateral. Art direction of photo shoots and clients design department. Concept research and development for catalogues, POS and TV Commercials • Design and execution of concept presentations • Major group presentations to clients and studio • Art Directing clients design team • Art directing animated studio’s design team • Fostering strong relationships with… Show more Art Direction and design for major retailer groups. Concept development and design on catalogues and collateral. Art direction of photo shoots and clients design department. Concept research and development for catalogues, POS and TV Commercials • Design and execution of concept presentations • Major group presentations to clients and studio • Art Directing clients design team • Art directing animated studio’s design team • Fostering strong relationships with client • Location scouting • Prop and Set Dressing • General studio design and Show less



Virgin Mobile Australia

• Australia
• Telecommunications
• 1 - 100 Employee

• Senior Graphic Designer

  • Jan 2006 - Mar 2008

  managing projects from creative brief and concept to final design. Projects for advertising ( BTL & DM )



ISG

• United Kingdom
• Construction
• 700 & Above Employee

• Senior Designer / Creative Lead

  • Jan 2003 - Sep 2005

  editorial, design and production of all company marketing material, along with creating internal and client facing presentations. Responsible for the final review and editorial of company proposals for brand development and visual standards compliance within the brand. Managed a team of 7 editorial staff. • Company brochures, flyers and advertising, invitations • Internal and external newsletters • Creating and maintaining a photographic database • Ongoing duties in… Show more editorial, design and production of all company marketing material, along with creating internal and client facing presentations. Responsible for the final review and editorial of company proposals for brand development and visual standards compliance within the brand. Managed a team of 7 editorial staff. • Company brochures, flyers and advertising, invitations • Internal and external newsletters • Creating and maintaining a photographic database • Ongoing duties in arranging and supervising professional photographic shoots • Company case studies ( written and designed ) • Presentations and road shows • Proposal covers and design and editorial Show less



MRA Architects

• United States
• Architecture and Planning
• 1 - 100 Employee

• marketing specialist

  • Jun 2002 - Dec 2003

  Company graphics and; , responsible for the delivery of all marketing material and initiatives from concept stage through to implementation with prospective clients and business associates.