Afomia Seleshi

Director of Marketing at InvestED
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Seattle Area
Languages
  • English Native or bilingual proficiency
  • Amharic Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Facebook Certified Digital Marketing Associate
    Facebook
    Oct, 2021
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Oct, 2021
    - Nov, 2024
  • Real Estate Broker - Broker Of Rec, Off, Partnership & Corp
    Rockwell Institute
    Jun, 2019
    - Nov, 2024

Experience

  • InvestED
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director of Marketing
      • 2023 - Present

      -Benchmark current performance against best practices and identify both immediate and long-term opportunities for improvement. -Develop and deliver a concise, data and execution-centric marketing plan. -Develop social media strategy including specific messaging for different platforms. -Examine and develop our strategy and messaging to current and future segments, including individual donors media, and elected officials. -Transform messaging vehicles to meet aggressive growth targets: website, social media, print, events, referral partners, and volunteers. -Develop and deliver a suite of performance reporting and stewardship tools to serve current partners to maximize loyalty, retention, and referral. Show less

  • Kirkland Arts Center
    • United States
    • Artists and Writers
    • 1 - 100 Employee
    • Marketing Manager
      • 2022 - 2023

      -Lead the development of marketing plans to create an effective and efficient marketing strategy focused on both revenue goals and mission goals, by working closely with leadership, programming, and fundraising teams, as well as contractors and vendors. -Develop overall strategic marketing plans to increase enrollment, fundraising outreach, gallery attendance and community engagement. -Oversee the marketing department; manage contractors and relationships with vendors as needed. -Build and maintain relationships with internal and external partners such as vendors, press, and city officials to better achieve organizational goals. -Identify, follow, and report on a marketing budget for each fiscal year. -Provide all marketing collateral - print and digital - as appropriate for on and offsite use. -Manage website including content management, regular updates, and continuous improvement. -Oversee email marketing, social media marketing, and online advertising -Participate in KAC’s Diversity, Equity and Inclusion Committee, and represent DEI priorities throughout communications for the organization. -Lead graphic design efforts for all organizational needs and campaigns, including contractors. -Event management, alongside other KAC teams, particularly the annual fundraising event. Show less

  • Wunderground
    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Engagement Marketing Manager
      • 2021 - 2022

      -Managed and built an overall email marketing strategy focused on increasing revenue and returning customers. -Created and designed various CTAs and email templates -Wrote, designed, and implemented a quiz that increased the email subscription rate. -Developed and implemented a Loyalty Program within the lifecycle management of highly engaged customers to further drive retention. -Formulated innovative CRM strategies based on customer insights that create unique customer experiences -Managed and built an overall email marketing strategy focused on increasing revenue and returning customers. -Created and designed various CTAs and email templates -Wrote, designed, and implemented a quiz that increased the email subscription rate. -Developed and implemented a Loyalty Program within the lifecycle management of highly engaged customers to further drive retention. -Formulated innovative CRM strategies based on customer insights that create unique customer experiences

  • Fieldnotes Ai
    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Lead
      • 2020 - 2021

      -Managed the digital marketing department from top to bottom.-Managed relationships with stakeholders as well as our client expectations-Prepared, composed, and initiated correspondence as well as presentation material, marketing communications, and reports.-Coordinated projects across multiple teams and departments.-Ensured our marketing plans were executed within budget and time constraints.

    • Marketing Analyst
      • 2019 - 2021

      -Wrote and posted digital communication: Facebook, LinkedIn, Twitter, Instagram.-Utilized strong written and verbal communication to ensure all expectations were met.-Managed multiple brands' presence on social media.-Developed the possess to grow SEO with blogs and website optimization.

  • Edmonds College
    • United States
    • Higher Education
    • 700 & Above Employee
    • Social Media & Marketing Specialist
      • 2017 - 2019

      -Updated and maintained all social media pages. -Generated and designed all digital copy: emails, presentations, and marketing materials. -Created "Humans of Edmonds" to build a stronger community. -Updated and maintained all social media pages. -Generated and designed all digital copy: emails, presentations, and marketing materials. -Created "Humans of Edmonds" to build a stronger community.

  • Odyssey
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Editor In Chief for Washington State
      • 2016 - 2017

      -Edited and managed articles for the members of Washington State Millenials -Looked after integration of videos, audios, and images with texts -Communicated with the writer of the subject and confirming the genuineness of contents -Wrote weekly articles -Edited and managed articles for the members of Washington State Millenials -Looked after integration of videos, audios, and images with texts -Communicated with the writer of the subject and confirming the genuineness of contents -Wrote weekly articles

  • Mike Wilson for State Repestative
    • Marketing Intern
      • Aug 2014 - Nov 2014

      -Developed strong verbal, written, and interpersonal communication skills. -Strong verbal, written, and interpersonal communication skills -Self-starter who can produce great results with limited supervision -Developed strong verbal, written, and interpersonal communication skills. -Strong verbal, written, and interpersonal communication skills -Self-starter who can produce great results with limited supervision

Education

  • University of San Francisco
    Psychology
    2015 - 2016
  • Edmonds Community College
    Business Marketing
    2016 - 2019
  • Yale School of Management
    Certification, Digital Marketing

Community

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