Experience

Goalwit Technologies

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Product Analyst

  • Feb 2022 - Present

  • Improved conversion rate by 15%; analysed customer journey from 15+ key events of 200k+ MAUs • Analysed 100k+ approved member user data; created model that increased productivity by 15% • Worked on classification algorithms prioritizing leads increasing efficiency of 70+ calling agents • Conceptualized fake profile detection system; achieved an accuracy of 62% on historical datasets • Designed 'Best Match' recommendation system by ranking users based on affinity and preferences • Improved conversion rate by 15%; analysed customer journey from 15+ key events of 200k+ MAUs • Analysed 100k+ approved member user data; created model that increased productivity by 15% • Worked on classification algorithms prioritizing leads increasing efficiency of 70+ calling agents • Conceptualized fake profile detection system; achieved an accuracy of 62% on historical datasets • Designed 'Best Match' recommendation system by ranking users based on affinity and preferences



YourLibaas

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Data Analyst Intern

  • Apr 2021 - Jun 2021

  • Analysed data from 6+ conversion rate optimisation A/B tests increasing purchase conv. rate by 7% • Created internal dashboards on Google Data Studio integrating data from google ads and FB ads • Identified campaign optimisation opportunities improving ROAS: Split and filtered data on 6+ metrics • Analysed data from 6+ conversion rate optimisation A/B tests increasing purchase conv. rate by 7% • Created internal dashboards on Google Data Studio integrating data from google ads and FB ads • Identified campaign optimisation opportunities improving ROAS: Split and filtered data on 6+ metrics