Experience

Digital Marketing PRO

• Nigeria
• Marketing Services
• 1 - 100 Employee

• Marketing Team Lead

  • May 2022 - Present

  - Led Growth & Digital Marketing Consultancy for top startups like Topship Africa, Heroshe, Jerseygram, etc. - Led the community of SEO & Digital professionals in Africa’s biggest economic capital city - Coordinated training and meetups around SEO and Search Engine Marketing. -Despite the pandemic, our team trained and provided a healthy community for over 500 entry-level specialists since 2020. - Led Growth & Digital Marketing Consultancy for top startups like Topship Africa, Heroshe, Jerseygram, etc. - Led the community of SEO & Digital professionals in Africa’s biggest economic capital city - Coordinated training and meetups around SEO and Search Engine Marketing. -Despite the pandemic, our team trained and provided a healthy community for over 500 entry-level specialists since 2020.



SEO Lagos

• Nigeria
• Advertising Services
• 1 - 100 Employee

• Director of Training

  • Jan 2020 - Jul 2022



Erudite

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• SEO Consultant

  • Jul 2021 - Jan 2022



Formplus

• United Kingdom
• Software Development
• 1 - 100 Employee

• • Mar 2020 - Jul 2021

  Led all growth-related activities (product & marketing) at Formplus - A B2B SaaS Startup. Led all AB Testing and growth experimentation that could create an organic growth loop influenced by our customers with the product. Spearheaded the global SEO roadmap that ensured all-new monthly organic acquisition from content marketing rose from <5% to 57% within two years. Managed a team of content writers to produce high-quality content that’ll aid lead generation and revenue.Led a team of five in achieving 30% quarterly growth in new revenue in 2020 without any paid marketing campaigns – due to covid. Improved customer lifetime value from 8 to 13 months in 2020. Managed paid marketing channels (Mostly Google Search & Display Ads) with a budget of $$$$$k per quarter. Recorded our highest monthly new revenue in the company’s history. Show less

• • Apr 2019 - Mar 2020

  Formplus is B2B Saas Startup in the online survey/forms solutions that help Businesses, Educators, Nonprofits, etc. efficiently collect a payment, manage, and store data with online forms, surveys, applications, and questionnaires. Grew Formplus’ monthly organic traffic from 20,000 to 1,200,000 within 18 months. Drove the development and implementation of user acquisition strategies from organic and ad campaigns. Spearhead the development, optimization, and maintenance of the SEO content marketing plan that’ll ensure quality leads from search traffic. Managed and executed performance marketing budget (mainly PPC - Google search, display ads, and Facebook) to ensure the best return on investment. Was pivotal to the transformational changes to website architecture, internal linking, and other factors to improve SEO positions for target keywords. Implement the Product Led SEO approach to create thousands of form templates “for all product use cases”. These templates have driven organic growth and helped with user activation. Show less



Opera

• Norway
• Software Development
• 700 & Above Employee

• Community Manager & Product Specialist

  • Dec 2018 - Sep 2019

  Was part of the fantastic team that amplified Opera News app growth by 20 million users within its first year of app launch in Africa. Controlled community app interactions for millions of our customers to ensure they get the best user experience on the app. i.e High click-through rate (CTR), interactions, daily page visits, and time spent on the app. Pioneer handler of over 25 Opera News app social media pages across Africa. Strategised and executed projects that grew app users and engagement usage during peak periods. i.e. Introducing the Big Brother Nigeria & African Cup of Nations channels in 2019. Ran Facebook Ads to exploit our brand influencers' affinity. Majorly for brand awareness and app downloads. Show less



HS Media Group NG

• Nigeria
• Media Production
• 1 - 100 Employee

• Social Media & Paid Marketing Specialist

  • Dec 2017 - Feb 2019

  HS Media is a Proud Media & Marketing Partner of the Nigerian Football Federation. It is home to the biggest television studio in Nigeria. Social Media Management | Digital Marketing Prepared & executed Digital Marketing & Brand Activation proposals for some of our clients. I.e. Nigeria Football Federation(NFF), UAC Foods, Simba Group, etc. Partook in Sports Marketing for clients ahead of the 2018 FIFA World Cup. (You probably might have seen some of my team’s initiatives if you were in Nigeria before the World). -Crew the company’s Youtube channel by over 300% within 6 months. -Ran Influencer Marketing that has trended and topped country trends for the Super Eagles. -Assisted Production Managers in studio productions and video marketing. Show less



Hotels.ng

• Nigeria
• Hospitality
• 1 - 100 Employee

• SEO Content Writer

  • Jun 2017 - Aug 2018

  Content Marketing | Research Analysis | SEO Writing - Researched and wrote content on important places of interest in Nigeria, Rwanda and Kenya. - Was a member of the pioneering content team that worked on the expansion of hotels.ng to hotels.africa. - Had my first major WordPress experience. I became a WordPress expert at Hotels.ng. - Had insight into how content marketing decisions are made with keyword research data. Content Marketing | Research Analysis | SEO Writing - Researched and wrote content on important places of interest in Nigeria, Rwanda and Kenya. - Was a member of the pioneering content team that worked on the expansion of hotels.ng to hotels.africa. - Had my first major WordPress experience. I became a WordPress expert at Hotels.ng. - Had insight into how content marketing decisions are made with keyword research data.



AML

• Nigeria
• Advertising Services
• 1 - 100 Employee

• Media and Public Relation

  • Apr 2016 - Nov 2016

  - Assisted in Offline Marketing and Event Planning for our clientele. Majorly E-commerce, NGOs, and FMCG. - Prepared and planned social media calendars and brand activation ideas for clients. I.e Techplus Africa, GOTNI, Yudala (Acquired by Konga), etc. - Designed the company’s expression of interest for contract bidding. - Develop curated content for magazines, clients’ welcome addresses, and other speeches. - Assisted in Offline Marketing and Event Planning for our clientele. Majorly E-commerce, NGOs, and FMCG. - Prepared and planned social media calendars and brand activation ideas for clients. I.e Techplus Africa, GOTNI, Yudala (Acquired by Konga), etc. - Designed the company’s expression of interest for contract bidding. - Develop curated content for magazines, clients’ welcome addresses, and other speeches.