Experience

Achievers

• Canada
• Software Development
• 500 - 600 Employee

• Senior Mobile UX Designer

  • Jul 2022 - Present



OnsiteIQ

• United States
• Real Estate
• 1 - 100 Employee

• UX - Product Designer

  • Mar 2020 - Jun 2022

  Responsible for product design and Usability Research in a startup. OnSiteIQ is a computer vision and AI-based startup working on solving problems in the construction industry. I was Responsible for Product Design and Marketing design of the Onsite Vision (Customer facing) and Operational products. Collaborating with the Product and engineering team to understand the ideas and their technical limitations and feasibility. Run a successful design sprint for each feature, new idea and Usability improvement. Validate ideas through user research and user testing. Show less



Canadian Tire Corporation

• Canada
• Retail
• 700 & Above Employee

• UX - Product Designer ( Auto Product )

  • Oct 2019 - Jan 2020

  Develop product Design in an Agile environment for Auto online booking platform (responsive web), a premium Canadian tire feature serving users Canada-wide, responsible for all user experience and user interface design. Responsible for product usability and ensuring a delightful user experience for the users and dealers, aimed at providing best customer service through the online booking platform Design and successfully run usability testing to ensure the flow is accessible and usable to our user. Generate user stories, person and use cases for various user engagement—specified user experience design through walk-throughs, interactive prototype and wireframe. Show less



Compass Digital Labs

• Canada
• IT Services and IT Consulting
• 200 - 300 Employee

• UX - Product Designer (Data Science Products)

  • Jul 2018 - Aug 2019

  Lead UX and Visual Design for a large scale Product focused on using food data to assist our user in understanding the potential growth and placements of the products. Design and successfully ran a pilot a disruptive data-driven application(web)with one of the world largest CPG Brand to help them analyse Food data. Conducted exploratory interviews with executive-level users while collaborating with internal partners to gather project requirements, garner feedback, detailed journey mapping and performing user testing on wireframes, functional prototype and visual designs, for webs responsive platform. Also worked with developers and QA to ensure delivery of the final product. Show less



Over Under Inside Out

• Toronto, Canada Area

• Co-founder, Industrial designer

  • Jan 2018 - Nov 2018

  Co-founded a design company focused on wellness system. Design a language system for plants with humans Lead the industrial design process with the product team to develop an IoT based system for home planters. Served as Product Designer and researcher focusing Human-centric design process and CMF design. Developed Physical Product using 3D software, Create physical Prototype for the Designs. Examine materials and production Cost to determine manufacturing requirements and Successfully Evaluate product safety, appearance and function to determine if the practicality of Design Show less



ChoreRocket Toronto

• Toronto, Canada Area

• UI/UX designer (contract)

  • Sep 2017 - Apr 2018

  Served As a UI/UX Designer for the development of new market place app for the service industry. Also heavily involved in strategy and concepts. Owned UX and Ui Design process for the app; responsible for user research, user flow, wireframing and prototyping layouts for mobile app. Led UX Research to ensure the usability and user experience direction is on the right track. Served As a UI/UX Designer for the development of new market place app for the service industry. Also heavily involved in strategy and concepts. Owned UX and Ui Design process for the app; responsible for user research, user flow, wireframing and prototyping layouts for mobile app. Led UX Research to ensure the usability and user experience direction is on the right track.



OCAD University

• Canada
• Higher Education
• 500 - 600 Employee

• Research Assistant

  • May 2017 - Sep 2017

  Vernacular Volumetric is a research-creation project that uses speculative design to explore how volumetric video recording might look as a mundane future technology. It is part of a larger research investigation into the techno-social entanglements surrounding hybrid captured images. The project seeks to envision and investigate the future of digital capture technologies in the creation, understanding, and use of everyday images. The project considers: How social and vernacular practices may impact volumetric capture The key affordances of a volumetric image The opportunities and challenges for this technology in relation to broader adoption and use How this technology may be appropriated and subverted by amateur practitioners Vernacular Volumetric is a pilot project intended to develop into a broader scale research agenda exploring digital capture. Show less



Pixel Pi Productions

• Toronto, Canada Area

• UI/UX Designer (contract)

  • Feb 2017 - Jul 2017

  At Pixel Pi, my role was to Design their new website using latest interaction patterns. I started using basic wireframing tools and UI element to investigate what suits bets for such product. After doing user research I decided to move forward with some latest interaction design elements. After creating Web architecture and mapping structures, Then I got into the design process. technology which we are using in the new website is based on libraries like WebGL, Three.js I am proposing few 3Dimational interaction patterns among different levels of the site. Later on, my role gets into more direction which involves getting it developed from local developers. Show less



Bright inc

• Toronto, Ontario, Canada

• Industrial Designer ( Contract )

  • Dec 2016 - Jul 2017

  The Footer is a newly designed and patented footrest that can be mounted to a chair and integrate seamlessly into today’s modern office. Desk jobs require people to sit down all day, every day, and sitting for long periods of time is especially hard on our bodies. Proper feet and leg support are essential ergonomic variables and often overlooked. The Footer is a simple solution that targets both issues simultaneously. The user can adjust the chair to an ideal height for upper body comfort while the footrest can maintain proper support for the feet and legs. My role as an Industrial designer is to design product based on current research. The principal responsibility includes design and development of function and design asstetics, generate prototype using 3D printing technology, design CMF (colour material finished) renders. Show less



T-anatomy

• Canada
• Retail

• Founder/T-shirt designer

  • May 2011 - Sep 2016

  Tanatomy is a fresh new label that specializes in graphic T-shirts inspired by urban design and popular culture, forging original art and urban-wear into singularity. Designed exclusively, ‘of the youth, by the youth and for the youth.’ Tanatomy is a fresh new label that specializes in graphic T-shirts inspired by urban design and popular culture, forging original art and urban-wear into singularity. Designed exclusively, ‘of the youth, by the youth and for the youth.’



Exvis

• Milan Area, Italy

• Audio Visual system designer

  • Oct 2015 - Aug 2016

  light designer, projection mapping, visual artist, interactive artist , 3d mapping, creative technologist light designer, projection mapping, visual artist, interactive artist , 3d mapping, creative technologist



Freelance

• Milan Area, Italy

• Industrial Designer/ Technologist

  • Apr 2015 - Jul 2016



Mapping festival

• Geneva Area, Switzerland

• Audiovisual System Designer

  • Apr 2016 - May 2016



Black Light Motion Labs

• Lahore

• Creative Director / Creative Technologist

  • Sep 2014 - Sep 2015



Bulls Eye Communications Pvt. Ltd.

• Advertising Services
• 1 - 100 Employee

• Interaction designer / New media artist (Contract)

  • Mar 2014 - Jul 2015



National College of Arts

• Pakistan
• Retail Art Supplies
• 100 - 200 Employee

• Visiting Faculty

  • Apr 2015 - Jun 2015



Imapkt Media

• Lahore

• Graphics Designer / OOH Media Strategist/ planner

  • Apr 2014 - Jul 2014



Vitamin Social

• Karachi

• Graphics desigenr / Media strategist/ planner

  • Apr 2012 - Jun 2013



Purple Arts & Communications

• Pakistan
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern Graphic Designer/Social Media management /Illustrator

  • Jun 2012 - Jul 2012