Experience

Helium Health
• Nigeria
• IT Services and IT Consulting
• 1 - 100 Employee
• Head, Marketing and Communications

  • Jul 2020 - Present


MAX.NG

• Design

• Head, Marketing Communications

  • Mar 2018 - Jul 2020

  Team Management/ Pipelines: Responsible for the developmental career growth of 9 individuals within the team, covering- PR, Digital Marketing, Project Managers, and Multimedia. Manage overall strategic objectives of the MAX marketing team. Strategy: Execution and performance of marketing campaigns and strategies. Custodian of marketing KPI's and its performance. Also lead effort in the areas of 'new city launches' and 'product marketing'. PR/ Media Relations: Team is responsible for all media and public correspondence. And is the sole contact for most media relations. Develop, implement, and promote strategic PR strategies and programs to achieve significant increases in brand awareness, leads, conversions, and partnerships. Content Development/ Brand Management: Oversee content pipeline from planning to reporting and recommendations. With a critical look at audience engagement and conversions. Ensure brand consistency and an 'always on' approach brand positioning. where necessary, as it applies to crisis, growth and city launches. Oversee ‘in-house’ content creation from concept to production. Performance Reporting: Maintain dashboard to monitor spend and conversions across all marketing channels, with the aim to drive organizational efficiency. Marketing Partnerships: Identify areas for marketing partnerships with other brands, organizations, or entities. Agency Management: Responsible for the shortlisting of PR and media buying agencies. Overseeing their strategies and input across board. Show less



Yudala Limited

• Nigeria
• Retail
• 1 - 100 Employee

• Global Marketing Communications Manager

  • Jul 2015 - Jan 2018

  Yudala Ltd is now Konga.com. My roles included, but were not limited to are- • Developing a marketing team from scratch to implement strategy & deliver on organizational awareness and sales objectives • Developed and launched integrated, multi-channel direct marketing campaigns that propelled significant ROI by 2015 year-end • Led market launch of 14 experience stores across 10 cities nationwide as well as the online store, www.yudala.com • Design, implement & facilitate an effective local & national marketing strategy. Carrying out effective research & intelligence into competitor products & other trends. Constantly improving business development activities • Overseeing and managing financial budgets. Manage daily activities of marketing communications team and agencies • Develop partnerships & relationships with third parties and OEMs to meet strategic objectives based mainly on cost efficiency, sales, and optimal performance • Oversee all online campaigns, web site, and use of digital/social media • Oversee all offline events, advertising, and media communications • Budget setting and control, including measurement and return on investment • Performance based monitoring & reporting to management on the effectiveness of strategies/campaigns. Setting the scope, implementation, management & review of marketing campaigns • Constantly conceptualizing and implementing innovative and creative marketing campaigns and strategies offering value to customers • Brand development, website traffic growth, website UI, and advertising revenue. Developed brand strategy and statistics systems. • Comprehensive database management Show less



Jumia Nigeria

• Nigeria
• Retail
• 700 & Above Employee

• Head, Offline Marketing

  • Sep 2013 - Jun 2015

  • Design, structure and manage Jumia’s offline marketing campaigns, runs across TV, radio, and billboards. • Develop and execute strategies, channeled to grow company’s social media channels and communities.• Plan, script and develop audio and visual material for varying offline campaigns i.e. radio jingles, TV commercials and billboard creative.• Organized unique press conferences, media parleys, conferences, fashion shows and all other events (internal and external).• Plan and execute advertising and promotions compatible with public relations and sales efforts.• Evaluate offline sales implementing strategies using available channels to arrive at targets. • Assign, supervise and review the daily activities of social media, guerilla marketing and public relations. • Provide marketing, PR, communications, sponsorship and branding support to the company.• Maintain and continually seek marketing partnerships across all industries, with aim to find most cost effective marketing spend that will result in optimal sales volume. • Prepare brief, proposal and MOU for marketing partnerships. • Issues and crisis management with certain media and influencers.• Conceptualize, plan and develop offline media events, initiatives and shows across all media. Show less

• Marketing Public Relations Manager

  • Dec 2012 - Sep 2013

  • Develop and implement strategic PR programs to achieve significant increases in brand awareness.• Identify and partner with key media s from TV, Radio, Print and Online. • Develop and write press releases with compelling story angles, prepare information for media kits. • Cultivate relationships with key business journalists in national and trade publications.• Pitch press releases and stories to both international and local media. Achieve highest visibility in print, broadcast, TV and online media outlets.• Identify media trends and opportunities, news cycles and spin opportunities.• Proactively manage PR and editorial calendars. • Effective media tracking. • Analyze and measure results of PR programs. • Act as speaker bureau, constantly seeking speaker opportunities for MD’s and selected staff at significant trade shows and events. • See PR partnerships/ sponsorship's at trade shows and events. • Project lead for major offline activities and landmarks- Staff/ other offline events and Jumia 1st Anniversary activities, etc. • Establish goals for soliciting funds and co-sponsorship for internal events, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds as done during Jumia 1st Anniversary. • Prepare bids/ kits for significant awards both locally and internationally, of mention is the recent World Retail Award, where Jumia was 1st African country to win an award. • Trusted counsel/ Intermediary between media and Jumia top management.• Develop and maintain the company's corporate image and identity. • Issue and conflict resolution particularly as affect all media. • Initiate and maintain effective working relationships with government officials. • Internal communications that keep employees informed of company activities. Show less



Topcomm Nigeria Ltd.

• Business Services and Public Relations Consultant

  • 2012 - Oct 2012

  Responsible for day-to-day operations and driving the corporate strategy of TOPCOMM – The integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals for thorough understanding of clients objectives including their Return on Investment (ROI). Generation and development of both inbound and outbound new business opportunities, also building a market position by locating, developing, defining, negotiating, and closing business relationships. Work with management to create company policies and procedures; also developing orientation, training and incentive programs. Developing and managing marketing plans and strategy leading to an increase in project portfolio by a 40%. Manage integrated marketing communication solutions tailored to suit specific marketing communication needs of clients. Plan and manage annual conference/ expo as well as processes from content generation to distribution of Business Traveller Africa (BTA) magazine (www.btafrica.co.za); the magazine being a product of partnership between by Future Group, South Africa and Tradeblazers a subsidiary of TOPCOMM. Present Topcomm to potential clients through direct communication in face to face meetings, telephone calls and emails. Show less



Megawatts Nig.Ltd.

• Bus. Dev.& Strategy

  • Aug 2009 - Dec 2011

  Expanding market share within the electrical and mechanical building contracting sector of the construction industry, exploring new product lines, generating new service leads, customer relationship and business strategy . Generated and developed both inbound and outbound business opportunities; also building a market position by locating, developing, defining, negotiating, and closing business relationships. Assisted in recruitment to help getting suitable candidates for the company, guiding the startup and management on a full spectrum of Business Development and HR operations, systems and programs. Worked with senior management to create company policies and procedures; also developing orientation, training and incentive programs. Developing and managing marketing plans and strategy leading to an increase in project portfolio by a 100%. Show less