Ashley Petrie

Manager, Marketing & Communications at United Way Oakville
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Contact Information
us****@****om
(386) 825-5501
Location
Burlington, Ontario, Canada, CA

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Jim Turriff

It is with intense compassion and vision that Ashley Petrie has moved United Way Oakville to levels where welcomed community programs have assisted and strengthened numerous agencies and hundreds of families. I have personally seen the results and I am touched by her dedication and commitment to the community.

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Experience

    • Canada
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Manager, Marketing & Communications
      • 2009 - Present

      • Write and produce all communications and fundraising materials (for print and web) including brochures, case for supports, annual reports and major donor solicitation • Organize annual golf tournament including logistics of tournament and chairing committee of senior volunteers for sponsorship acquisition – within 2 years have increased profits from $64,000 to over $145,000 • Responsible for individual and corporate direct mail campaigns including forecasting, writing content, graphic design, managing data and budget • Responsible for all media including press releases, writing weekly articles in local newspaper (during campaign), and designing weekly advertisements • Responsible for design, regular maintenance and updates on website • Develop and manage the social media plan Show less

    • Canada
    • Research Services
    • 1 - 100 Employee
    • Manager, Communications & Events
      • 2006 - 2009

      • Co-wrote and edited a renewal document and designed presentation materials that were awarded $20 million in federal funds• Developed and implemented Network communications strategy• Designed and produced quarterly national magazine, Canadian Water News, each with a $20,000 budget • Organized and planed all events including week-long workshops, training seminars and large conferences with budgets from $500 - $100,000 • Researched venues and determined suitability, negotiated facility contracts, arranged program logistics including catering services and acted as on-site manager during events Show less

    • Communications Specialist
      • 2005 - 2006

      • Developed communication materials (print and web) including brochures, newsletters and presentations for senior staff• Wrote articles for Canadian Water Network’s national magazine • Invited as a guest speaker to discuss communication strategies and tactics• Edited communications materials in CP style• Wrote and managed production of the annual report

    • Canada
    • Higher Education
    • 700 & Above Employee
    • SPARK Writer
      • 2004 - 2006

      • Wrote science-based articles for lay audiences • Wrote news releases for Wilfrid Laurier University highlighting research achievements • Wrote science-based articles for lay audiences • Wrote news releases for Wilfrid Laurier University highlighting research achievements

Education

  • Wilfrid Laurier University
    Bachelor of Arts (B.A.), Communication and Media Studies

Community

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