Business Manager

• Jun 2020 - Present

Operations Manager, Strategic Sales - Costco US and Best Buy

• Nov 2016 - May 2020

Manufacturer of Shark® and Ninja® brand appliances, sold globally through direct to consumer and major retail channels including Wal-Mart, Amazon, Target, Bed Bath & Beyond, Costco, Sam’s Club, Best Buy and others• Managing sales operations for $200M combined retail business, including Dot Com channels• Owning and reporting on largest promotional spend budget in North America Retail division• Maintaining account operations as the team experienced multiple team and leadership changes• Delivering product offers to customers, reporting internally on profitability and ladder scenarios• Managing product launch & planogram transitions, online and in store merchandising activities• Analyzing sales and market trends, reacting quickly to solve problems for smooth operations• Reporting to management on monthly forecast changes, weekly sales and shipment accuracy• Leading weekly meetings with customer buying teams to align on item performance expectations Show less

Business Analyst, Strategic Sales - Costco US

• Aug 2016 - Nov 2016

• Drove cross-functional teams in navigating complex customer approval process for new products• Served as main point of contact for customer’s buying teams, working closely to support business• Assisted in operations, profitability analysis, sales planning, order tracking, budget management• Maintained promotional event calendar, managing contracts, approvals and funding processes

Manager, Trade Marketing

• Aug 2014 - Jul 2016

• Managed $7M retail merchandising budget – financial planning, reporting, opportunity evaluation• Executed over 150 point-of-purchase display projects per year, across over 20 retail accounts, from initial concepts to factory production and execution on retail shelf by working cross-functionally with marketing, sales, supply chain, legal, creative teams and external vendors• Secured additional display factories in Mexico and China to be used in addition to US partnerships, resulting in decrease in production costs between 20-40% (depending on production location) while also providing consistent quality and lead time flexibility• Launched online interactive product tour platform to supplement content on retail websites• Managed Trade Marketing Team – Associate Manager, Trade Marketing Specialist, Interns Show less

Associate Manager, Trade Marketing

• Apr 2013 - Aug 2014

• Developed and oversaw process for cross-functional teams to work together in creating and budgeting of on-shelf displays, store signage, and online product pages across all retail accounts• Tracked project timelines, managed internal and customer deliverables, managed display vendors• Managed projects for various retail marketing programs - online advertising and branding activities, in-store signage development, support for customer sales meetings

Senior Sales Support Coordinator

• Feb 2012 - Apr 2013

• Supported the sales operations of major retail accounts - Wal-Mart, Sam’s Club, Target, Best Buy• Managed deliverables to customers such as product content and information, samples• Supported sales team in fulfilling customer requests, coordinated retail line reviews and meetings• Winner of Euro-Pro Quality Award for Outstanding Performance (October 2012)

Owner and Sole Proprietor

• Jan 2011 - Dec 2016

Marketing consulting practice focusing on small businesses, product and service launches • Provided consulting services such as market research, messaging optimization, website and sales materials creation, developing plans for social media engagement, trade show support • Prepared proposals and estimates, secured new business, managed accounts receivables • Clients included tech startups, education, non-profit companies and other sole proprietorships >> make your idea aerodynamic Show less

Salon Coordinator (Part Time)

• Mar 2006 - Jun 2013

Managed high end spa’s daily operations and retail area - opened and closed for the day, answered phones, scheduled appointments, processed transactions, and helped clients choose products for their individual skin needs. Managed high end spa’s daily operations and retail area - opened and closed for the day, answered phones, scheduled appointments, processed transactions, and helped clients choose products for their individual skin needs.

Marketing Director

• Sep 2008 - Dec 2010

Technology start-up focused on applying patented technologies to monitor secure environments • Served as marketing lead, performed market research, drafted case studies and proposals to investors on technology applications, which eventually resulted in the formation of the two company brands. Subsequently, planned and implemented all marketing activities for the two brands – produced sales materials, managed website design and optimization, maintained relationships with industry partners • Outside the marketing department, collaborated with engineering team to refine product features, trained new employees, managed recruiting events, provided accounting support Show less

Marketing Coordinator and Office Manager

• Jul 2007 - Jul 2008

Technology start-up bringing a new digital drawing device to business and design professionals • Prepared company for its first product launch by attending industry networking events to raise awareness, demo product and gather feedback. Then, working with outside PR agency, implemented these consumer insights into product launch campaign, which included sales materials, website and the official launch at industry trade show • Managed vendor relationships, acted as office manager and executive assistant to the owner Show less