Experience

Sunday Riley

• United States
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Communications and PR

  • Oct 2021 - Present

  > Maximizing digital visibility and positive consumer engagement (paid social media campaigns, mailers...) > Working closely with the US communication teams to ensure print, digital and social media consistency > Developing and managing everyday brand relationship with press, celebrity, influencer and agency > Creating and leading strategic special events to increase brand awareness, exposure and drive to sales > Maximizing digital visibility and positive consumer engagement (paid social media campaigns, mailers...) > Working closely with the US communication teams to ensure print, digital and social media consistency > Developing and managing everyday brand relationship with press, celebrity, influencer and agency > Creating and leading strategic special events to increase brand awareness, exposure and drive to sales



Le Palissandre

• France
• Retail

• Co-founder and CMO

  • Sep 2020 - Present

  > Crystals, jewelry and positive objects: combining ancestral know-how and the elegance of the most beautiful stones > Creation and implantation of: the brand, concept, e-commerce, SEO strategy... > Marketing strategy: social media, PR and e-PR > Crystals, jewelry and positive objects: combining ancestral know-how and the elegance of the most beautiful stones > Creation and implantation of: the brand, concept, e-commerce, SEO strategy... > Marketing strategy: social media, PR and e-PR



LVMH Fragrance Brands

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Press relations and e-PR assistant

  • Jan 2020 - Jul 2020

  > Givenchy Parfums > Development of the communication plan: deployment of the PR and e-PR strategy in collaboration with the various departments, media monitoring and competitive reporting, management of journalists et influencers requests... > Influence: developing concepts and ideas for e-PR activations > Events: logistical support for the press launches of "Prisme Libre" and "Irresistible", event agencies brief and follow-up (blogtrip influence, product launch party…) > Content creation: press release, event invitation... Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Communication project manager assistant

  • Jan 2019 - Jul 2019

  > L'Oréal Professionnel: development of the 360° communication strategy > Press relations: building PR strategy, writing press kits, handling journalistic requests... > Influence: building influence strategy around products launches, lead on influence activations (define the concept, influencers, manage service providers…) > Event: participation in the implementation of a new event concept "La French Night" > Digital: creation of a social media strategy (Facebook France), with a "love brand" goal Show less



CANAL+ Group

• France
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Press relations assistant

  • Sep 2017 - Mar 2018

  > Documentary and serie center > Launching PR campaigns around new Canal+ creations : collaboration in the media launch of CALLS (1st creation of the new Canal + channel), Le K Benzema, Exode, The Game, Les Zozos Migrateurs... > Participation in press screenings (logistics, media management...) > Organization of shootings and interviews: support and preparation of actors for TV/radio/press interviews > Creation of press reviews > Web watch on highlighted programs > Documentary and serie center > Launching PR campaigns around new Canal+ creations : collaboration in the media launch of CALLS (1st creation of the new Canal + channel), Le K Benzema, Exode, The Game, Les Zozos Migrateurs... > Participation in press screenings (logistics, media management...) > Organization of shootings and interviews: support and preparation of actors for TV/radio/press interviews > Creation of press reviews > Web watch on highlighted programs