Experience

Constellar

• Singapore
• Events Services
• 200 - 300 Employee

• Manager I Brand and Customer Experience I Singapore EXPO

  • Nov 2018 - Present

  Brand and Digital Marketing: Experienced professional in digital & growth marketing, development, management and execution of diverse digital strategies and campaigns on Paid (LinkedIn, Facebook, Insta, GDN, etc), Earned, Owned and Partner channels. Responsible for brand growth, lead generation and extended outreach with APAC communities for hosted and proprietary events. ​ Designing Community Experience & in-house Digital Platform for Growth & Engagement: Develop the growth & engagement strategy for Constellar Communities. Drive network building with over 200 APAC technology and industry led communities. Developing the monetization framework and financial model for the community engagement at Constellar. Executing O-to-O engagement of community with specific events for learning, networking and commerce. Business Development & Partnership Management: Building and maintaining partner network for outreach to various communities, educational institutions, potential customer acquisition and growth. Identification and closure of commercial deals, contract development & execution and project management. Show less



Startup-O

• Singapore
• Technology, Information and Internet
• 1 - 100 Employee

• Community Manager

  • Apr 2017 - Oct 2018

  − Community building, management and assessment of startups for VC backed Funding Assessment. - Assessed 250 startups, conducted 4 seasons of funding, facilitated funding of 10 Startups - Digital marketing across offline and online channels. Running marketing and promotional campaigns across digital channels - Brand building and promotion through collaboration with events like Inspreneur: Singapore Week of Innovation and Technology, Singapore-India Bridge Conclave organized by Indian High Commission and Smart 50 organized by IIM-C Innovation Park, India. - Collaborating with Partners & Other key stakeholders of Startup Ecosystem: British High Commission, Indian High Commission- Singapore, ASTAR, IIM-CIP in India, IoT Tribe in UK, WORQ in Malaysia, Mediacorp in Singapore - From Mar’17 the community of startups has grown from 25 to 1000+ startups from 40 countries - Jury for pitch assessment of startups in events like: Global Pitch Top 100 and Edge Hack, Singapore Show less



The Breadbox and www.merilife.org

• India

• Entrepreneur

  • Jun 2009 - Dec 2015

  Set up an internet portal to bring distressed married couples/individuals in touch with Clinical Psychologists over emails/phone. Seeing a gap in the market for healthy and nutritional breads, I took a course in bakery and started offering healthy breads from my home bakery to customers upskilling the grassroot domestic workers in areas of procurement, account keeping, baking and supply-chain. Explored Facebook as a channel for brand development, marketing and promotion. Set up an internet portal to bring distressed married couples/individuals in touch with Clinical Psychologists over emails/phone. Seeing a gap in the market for healthy and nutritional breads, I took a course in bakery and started offering healthy breads from my home bakery to customers upskilling the grassroot domestic workers in areas of procurement, account keeping, baking and supply-chain. Explored Facebook as a channel for brand development, marketing and promotion.



Nucleus Software

• Software Development
• 700 & Above Employee

• Assistant Manager - Voice of Customer

  • Aug 2006 - Apr 2009

  - Conducting in-person meetings with Senior and middle management of customers across geographies such as Singapore, Korea and Hong Kong on stages of project delivery and account management through feedback sessions. - Partnering across departments for issue resolution associated with Product, operations, delivery, client interactions and account management. - Making recommendations to address emerging client issues based on in-depth analysis. - Analyzing the Customer Satisfaction Index across customer base, preparing dashboards and monthly reports to showcase the VOC analysis to Senior management and Board members of Nucleus Software. - Capturing Voice of Customer feedback through online channel as well. - Work planning and resource management of four team members. Preparing weekly project plans resource wise, planning efforts for entire year and delegating weekly deliverables. - Conducting Internal quality audits to ensure conformance to organizational standards. - VOC Process Automation involving Business Requirement Documents, process flow diagrams, Functional Test Cases, conducting UAT of the system. Process was automated through the company’s ERP tool. - Voice of Internal Customers (VOIC) – Conducted the VOC for Internal BUs and showcasing their Satisfaction Index through the internal ERP tool NPP. Project completed as per the defined plan with zero deviation. Show less



Standard Chartered Bank

• United Kingdom
• Banking
• 700 & Above Employee

• Team Lead

  • Jul 2004 - Dec 2004

  - Set up new systems, processes and train new Customer Service Representatives for Manhattan Credit Card Launch (Standard Chartered Bank). - Managing standard operating procedures as per internal operations. - Ensuring credit card operations adherence to the organization’s financial and business strategies by achieving and maintaining the defined SLA. Achieved SLA target of over 95% from week One of the operations at Standard Chartered Bank. - Resolving customer escalations and complaints. - Imbibing Company’s service culture in the team members through personal coaching and incentives. Show less



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Assistant Manager Operations

  • Feb 2003 - Aug 2003

  - Handling the financial transactions of high net worth customer accounts. - Supervision of routine Retail Banking operations and ensuring process flow compliance. - Developing & managing standard operating procedures as per internal operations. - Certified call coach for soft skills training. - Handling escalations and presidential complaints. - Monitoring quality of calls. Assessing team’s performance. - Imbibing Company’s service culture in the team members through personal coaching and incentives. - Managing a team of more than 20 customer service representatives (CSRs). - Training the Customer Service Executives on soft skills, new processes, and procedural changes. Show less



S‘n' W Innovations Pvt Ltd

• Bengaluru Area, India

• Assistant Manager - Operations

  • Jan 2002 - Jan 2003

  - Projecting the company through RFP & RFI. - Completing sales processes from lead generation to client servicing. - Evaluating Scope and finalizing specifications of an Event including Vendor contracting. - Assessing team’s performance. - Imbibing Company’s service culture in the team members through personal coaching and incentives. - Training sales executives on handling corporate events. - Projecting the company through RFP & RFI. - Completing sales processes from lead generation to client servicing. - Evaluating Scope and finalizing specifications of an Event including Vendor contracting. - Assessing team’s performance. - Imbibing Company’s service culture in the team members through personal coaching and incentives. - Training sales executives on handling corporate events.



DSM Marketing (ADT Security), Australia

• Canberra, Australia

• Executive – Sales & Marketing (Part-Time)

  • Mar 2000 - Nov 2001

  - Completing sales processes from lead generation to client servicing. - Preparing documentation for projecting the company through RFP & RFI. - Part of account management team for Commonwealth Bank of Australia, ACT. - Part of the Market Research team for launching the ADT products in the Nowra Region of ACT. - Completing sales processes from lead generation to client servicing. - Preparing documentation for projecting the company through RFP & RFI. - Part of account management team for Commonwealth Bank of Australia, ACT. - Part of the Market Research team for launching the ADT products in the Nowra Region of ACT.