Adwoa de Beer
Lecturer: Strategy at Stellenbosch Business School- Claim this Profile
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Bio
Experience
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Stellenbosch Business School
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South Africa
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Education Administration Programs
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100 - 200 Employee
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Lecturer: Strategy
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Jan 2023 - Present
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Lecturer (Part-time)
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Jan 2020 - Dec 2022
Strategic Analysis Module (MBA) Understanding the World Module (Postgraduate Diploma)
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Manager: Corporate Brand and PR
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Jan 2021 - Sep 2021
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Institute for Futures Research at the Stellenbosch Business School
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South Africa
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Higher Education
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1 - 100 Employee
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Research Associate (Part-time)
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Jul 2019 - Dec 2022
Contracted to assist with the completion of a collaborative project for the African Peer Review Mechanism Contracted to assist with the completion of a collaborative project for the African Peer Review Mechanism
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Stellenbosch Business School Executive Development
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South Africa
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Education Management
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1 - 100 Employee
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Marketing Manager
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Oct 2021 - May 2022
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Stellenbosch Business School Executive Development
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South Africa
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Education Management
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1 - 100 Employee
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Customer Experience Brand Manager
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Sep 2019 - Dec 2020
As a Customer Experience Brand Manager, I am responsible for ensuring that the "customer remains king". I work closely with our Operations, Delivery, Marketing and Learning & Development departments in order to ensure that our customers' needs are of top priority. Key focus areas include:- Mapping the customer journey; understanding their inherent needs- Using the Net Promoter Score (NPS) to drive customer centric improvement- Driving a customer centric mindset within the business Show less
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Assistant Brand Manager
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Jun 2017 - Sep 2019
Being part of a market-led organisation, this role has a strong focus on understanding the customer experience and as a result, determining how to create marketing solutions that speak to their specific product-related needs. Key focus areas include:- Marketing research- Product marketing- Branding- The ability to convey complex concepts in an easy to understand manner
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ZaPOP
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South Africa
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Advertising Services
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1 - 100 Employee
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Junior Brand Strategist
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Mar 2017 - May 2017
Provided clients with holistic, creative solutions to their in-store advertising needs. Market research, data analytics and effective presentation skills were key focus areas in this role. Provided clients with holistic, creative solutions to their in-store advertising needs. Market research, data analytics and effective presentation skills were key focus areas in this role.
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DataOrbis
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South Africa
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IT Services and IT Consulting
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100 - 200 Employee
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Junior Insights Analyst
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May 2016 - Feb 2017
Data analytics role that was focused on translating Fast Moving Consumer Goods (FMCG) data into insights that empowered companies to make informed strategic decisions. Data analytics role that was focused on translating Fast Moving Consumer Goods (FMCG) data into insights that empowered companies to make informed strategic decisions.
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Stellenbosch Business School Executive Development
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South Africa
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Education Management
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1 - 100 Employee
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Marketing Coordinator
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Feb 2015 - Apr 2016
Gained practical exposure to the field of marketing in areas related to multimedia production, marketing research, brand management and customer experience management. Gained practical exposure to the field of marketing in areas related to multimedia production, marketing research, brand management and customer experience management.
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Education
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Stellenbosch University/Universiteit Stellenbosch
BCom (Hons) - Business Management, Marketing Management -
Stellenbosch Business School
MPhil, Development Finance -
Stellenbosch University/Universiteit Stellenbosch
BCom (Management Science), Business Management -
USB Executive Development (Pty) Ltd
Project Management Programme - NQF Level 8 -
Stellenbosch University
Global Communications Project (Globecom) -
Cornell University
Entrepreneurship and Innovation in South Africa (EESA) Programme