Experience

Uni-China Group

• Hong Kong
• Business Consulting and Services
• 1 - 100 Employee

• Assistant General Manager, Marketing & Digital

  • Jun 2023 - Present

  Retail | Trading | F&B | Storage | Cold Chain | Media Branding, Marketing, Digital Marketing, CRM, Corporate Communications, Public Relations, Media, Social Media, Advertising, Crisis Management Retail | Trading | F&B | Storage | Cold Chain | Media Branding, Marketing, Digital Marketing, CRM, Corporate Communications, Public Relations, Media, Social Media, Advertising, Crisis Management



協康會 Heep Hong Society

• Hong Kong
• Non-profit Organizations
• 1 - 100 Employee

• Head Of Communications

  • Jan 2022 - Jun 2023

  Corporate Communications ｜Branding｜Public Relations｜Publications｜Media ｜Marketing ｜Digital Marketing | CRM | Social Media ｜Advertising ｜Crisis Management Established in 1963, Heep Hong Society is a leading education and rehabilitation organisation offering professional assessment, guidance, training and family support services. We are committed to helping children and young people of different abilities maximise their full potential, empower families and contribute to an inclusive society. Campaigns: - Autism Awareness Week 2022 & 2023 - Hong Kong Book Fair 2022 - Heep Hong Society 60th Anniversary Other Achievements & Honours: - Part of Judging Panel of PR Awards 2023 (by Marketing Interactive) - Markies Awards Hong Kong 2022 (By Marketing Magazine): Best Idea – Corporate Social Responsibility [Gold] Best Idea – Events [Gold] - Marketing Excellence Awards Hong Kong 2022 (By Marketing Magazine): Excellence in Corporate Social Responsibility [Gold] Excellence in Integrated Marketing [Gold] Excellence in Media Strategy [Bronze] - Part of Judging Panel of Young Lions Competitions (by PRHK) [The Wining Team would represent Hong Kong to join the Cannes Festival of Creativity (Global Competition)] - PR Awards 2022 (By Marketing Magazine): Best PR Campaign [Gold] Best Use of Content [Gold] Best Engagement - Mass Community [Silver] Best Influencer [Silver] Best Innovative Campaign [Bronze] Best Launch/Relaunching Campaign [Bronze] Best PR Campaign [Bronze] 3 Gold, 2 Silver & 3 Bronze Awards - 2021/22 Vision Awards Annual Report Competition (by LACP) Top 100 Worldwide Rank: 3 Health Care Providers & Services [Platinum] - Mercury Excellence Awards 2021-2022 (By MerComm, Inc.) Annual Reports: Non-Profit – Various [Gold] Show less



Tam Jai International Co. Limited 譚仔國際有限公司

• Hong Kong
• Food and Beverage Services
• 1 - 100 Employee

• Associate Director, Marketing

  • Oct 2018 - Jan 2022

  F&B｜Branding｜Media｜Marketing｜Menu Engineering｜Digital Marketing | CRM | APP Development｜Social Media｜Advertising｜Public Relations｜Crisis Management｜Concept Development｜Business Analysis｜Delivery Platform Management｜Market Research｜Product Development｜Inventory Control｜CSR & ESG Programs｜Operational Support Campaigns: - 譚仔 25th Anniversary Campaign - 譚仔 X HKDI 2046 uniform virtual fashion show - 譚仔遮遮 TamJai Jeh Jeh Umbrella [18 Illustrators Crossover] - 譚仔 X 七仙羽 Mother’s Day / Breakfast Promotion - 譚仔I-Chips 麻辣薯片 - 譚仔英語教室 EP1-EP4 - 譚仔 X iLub - 帶你尋覓六十三萬分之一的緣份 - 我的啖啖譚仔味 - 人氣食材組合優秀賞 - 譚仔 X 微辣 啖啖譚仔味 - 譚仔 X 癲噹 打耳揮春 Other Achievements: - 38 Awards from Kam Fan Awards「金帆廣告大獎」& Various Marketing Magazine Awards - Including "Best of Show Campaign" (MARKIES AWARDS 2021) & Campaign of the Year [Gold] (PR Awards 2021), 16 Gold, 13 Silver & 8 Bronze awards - 譚仔2019 PR Crisis of Store Poster Incident - China Market Project (1st Store in Shenzhen) - 譚仔 IPO project (Supporting) - Re-branding of TamJai Yunnan Mixian 譚仔雲南米線 Show less



Dining Workshop (Hong Kong) Limited

• Associate Director, Sales & Marketing

  • May 2017 - Oct 2018

  F&B｜Branding｜Media｜Marketing｜Event & Banquet Sales｜Menu Engineering｜Digital Marketing | APP Development｜Social Media｜Advertising｜Public Relations｜Crisis Management｜Concept Development｜Business Analysis｜Delivery Platform Management｜Business Development｜Franchisee Relations｜Market Research｜Graphic Design｜Procurement YUM CHA (Central, TST & Mongkok), DRAGON NOODLES ACADEMY (Central & Shanghai) & URBAN PARK (Central & TST) Working Partners: JIN Communications, GHC, Food Panda, Chope, Eatigo Show less



Café de Coral Holdings Limited 大家樂集團

• Food and Beverage Services
• 200 - 300 Employee

• Marketing Manager, Business Development

  • 2014 - May 2017

  F&B｜Branding｜Media｜Marketing｜Franchise & Localization｜Menu Engineering｜Social Media｜Advertising｜Concept Development｜Business Analysis｜Business Development｜Franchiser Relations｜ Delivery Platform Management｜Project & Interior Design Support｜Market Research｜Procurement Shanghai Lao Lao, Don Don Tei, THE CUP, Oliver's Super Sandwiches, 一魚壽司 Achievements: 1. Re-branding of Shanghai Lao Lao 2. Re-branding of Don Don Tei 3. Local adaptation of Korean Brand - THE CUP F&B｜Branding｜Media｜Marketing｜Franchise & Localization｜Menu Engineering｜Social Media｜Advertising｜Concept Development｜Business Analysis｜Business Development｜Franchiser Relations｜ Delivery Platform Management｜Project & Interior Design Support｜Market Research｜Procurement Shanghai Lao Lao, Don Don Tei, THE CUP, Oliver's Super Sandwiches, 一魚壽司 Achievements: 1. Re-branding of Shanghai Lao Lao 2. Re-branding of Don Don Tei 3. Local adaptation of Korean Brand - THE CUP



小南國 [3666.hk]

• Senior Marketing Manager

  • 2010 - 2014

  F&B｜Branding｜Media｜Marketing｜Branded Products｜Social Media｜Advertising｜Public Relations｜Crisis Management｜Concept Development｜Business Analysis｜Business Development｜Graphic Design｜Market Research 小南國 - Hong Kong, 9 restaurants Central, Causeway Bay, Tsimshatsui, TST East, Shatin, Mongkok, Kowloon Bay, Tuen Mun & Kwai Fong Macau, 1 restaurant City of Dreams Shenzhen, 1 restaurant Oct Bay 南小館 - Hong Kong, 3 restaurants Hysan Place, Langham Place & Telford Plaza Achievements: 1. Re-branding of 上海小南國 2. Concept Development & Opening of 南小館 3. IPO project of 上海小南國 [3666.hk] 4. Opening of Shenzhen 1st Store of 上海小南國 5. Opening of Macau 1st Store of 上海小南國 6. Crisis Management 7. Business Development - Hysan Place & Telford Plaza Working Partners: Steve Leung Design, Alan Chan, GHC, 38 Advertising Show less



Hong Kong Maxim's Group

• Hong Kong
• Food and Beverage Services
• 500 - 600 Employee

• Marketing

  • 2010 - 2010

  m.a.x. concepts F&B｜Branding｜Media｜Marketing｜Event & Banquet Sales｜Advertising｜Public Relations｜Concept Development｜Business Development｜Market Research Central - Simplylife (IFC & Citibank Plaza), cafe Landmark (The Landmark), Kiku賀菊 (The Landmark), Miso (Jardine House), Maxim’s Restaurtants (City Hall) & Deli & Wine (City Hall) Admiralty - Thai Basil (Pacific Place) Causeway Bay - Lawry’s (Lee Garden) Tsimshatsui - rice paper (Harbour City) & Miso (Harbour City) Kowloon Tong - Simplylife (Festival Walk), EXP (Festival Walk) & Rice Paper (Festival Walk) Taikoo Shing - Simplylife & EXP The Peak - Pearl on the Peak (The Peak Tower) Tseung Kwan O - 美心.小品 (Hau Tak) Show less



Aqua Restaurant Group

• United Kingdom
• Restaurants
• 100 - 200 Employee

• Marketing Manager

  • 2010 - 2010

  F&B｜Branding｜Media｜Marketing｜Advertising｜Public Relations｜Crisis Management｜Market Research Aqua, Hutong, Aqua Spirit, 1881 Heritage, Wasabisabi, Aqualuna, Yun Fu, Tivo, Vivo, Ayuthaiya Working Partners: GHC, Impact Asia F&B｜Branding｜Media｜Marketing｜Advertising｜Public Relations｜Crisis Management｜Market Research Aqua, Hutong, Aqua Spirit, 1881 Heritage, Wasabisabi, Aqualuna, Yun Fu, Tivo, Vivo, Ayuthaiya Working Partners: GHC, Impact Asia



Elite Concepts

• Hong Kong
• Hospitality
• 1 - 100 Employee

• Marketing Manager

  • 2006 - 2010

  F&B｜Branding｜Media｜Marketing｜Event & Banquet Sales｜Menu Engineering｜Digital Marketing | Advertising｜Public Relations｜Crisis Management｜Concept Development｜Business Analysis｜Market Research｜Graphic Design Hong Kong Central - UNION J (Lankwaifong) Admiralty - yè shanghai 夜上海 (Pacific Place) & la fourchette (Pacific Place) Wanchai - cinecittà (Starstreet), one fifth grill (Starstreet), 1/5 (Starstreet), 1/5 nuevo (Starstreet), Dirty Duck Diner (Lockhart Rd.) & Klong Bar (Lockhart Rd.) Tsimshatsui - yè shanghai 夜上海 (Marco Polo Hongkong Hotel) Shanghai Xintiandi 新天地 - yè shanghai 夜上海 Pudong浦東 - yè shanghai 夜上海 Beijing Chaoyang District - 1949 - The Hidden City Show less



Hong Kong Maxim's Group

• Hong Kong
• Food and Beverage Services
• 500 - 600 Employee

• Marketing Supervisor

  • 2005 - 2006

  m.a.x. concepts F&B｜Branding｜Media｜Marketing｜Event & Banquet Sales｜Advertising｜Public Relations｜Business Analysis｜Market Research Central - Mezz (Prince’s Building), cafe Landmark (The Landmark), Kiku賀菊 (The Landmark), Miso (Jardine House), can.teen (IFC, Citibank Plaza & Prince’s Building), Maxim's Restaurant (City Hall), Maxim's Express (City Hall) Admiralty- Thai Basil (Pacific Place) & can.teen (Admiralty Centre) Causeway Bay - rice paper (World Trade Centre) Tsimshatsui - rice paper (Harbour City), Miso (Harbour City), Cafe Muse Kowloon Tong - EXP (Festival Walk) Shatin - little basil (New Town Plaza) Kowloon Bay - little basil (Telford Plaza) Mongkok - little basil (New Century Plaza), The Basil (Langham Place) Tsing Yi - little basil (Maritime Square) Show less



Live China - Advertising Agency

• Associate Account Manager

  • 2005 - 2005

  Clients - 周生生, Bauhaus, 位元堂, 香港興業[Discovery Bay], 雅居樂 Working Partner: McCANN Hong Kong (as media agency) Clients - 周生生, Bauhaus, 位元堂, 香港興業[Discovery Bay], 雅居樂 Working Partner: McCANN Hong Kong (as media agency)



壹傳媒 - Next Media 飲食男女, 壹本便利, 交易通, 地圖王 [0282.HK]

• Marketing, Event, Editorial & Advertorial

  • 2004 - 2005

  Account-Servicing｜Event Marketing｜Project & Event Management｜Publications｜Media｜Editorial & Advertorial | Printing & Production | Marketing Research｜Sales Support Clients: KODAK, CARLSBERG, PFIZER, SINO ESTATES, AIU, EPS, rosedale on the park, ONE.TEL, SAMUEL PAR, 華人置業, 目黑壽司... Account-Servicing｜Event Marketing｜Project & Event Management｜Publications｜Media｜Editorial & Advertorial | Printing & Production | Marketing Research｜Sales Support Clients: KODAK, CARLSBERG, PFIZER, SINO ESTATES, AIU, EPS, rosedale on the park, ONE.TEL, SAMUEL PAR, 華人置業, 目黑壽司...



Ming Pao Newspaper

• Hong Kong
• Media Production
• 1 - 100 Employee

• Marketing Executive

  • 2003 - 2004

  Mingpao online news, Mingpao Weekly, Hi-Tech weekly & Mingpaohealth.com [0685.HK] Event Marketing｜Project & Event Management｜Publications｜Media｜Digital Marketing｜CRM | Editorial Support | Customer Service Projects: Health Seminars at HKCEC, Book Fair 2003 & Computer Expo 2003 at HKCEC Working Partner: Hong Kong Sanatorium & Hospital Mingpao online news, Mingpao Weekly, Hi-Tech weekly & Mingpaohealth.com [0685.HK] Event Marketing｜Project & Event Management｜Publications｜Media｜Digital Marketing｜CRM | Editorial Support | Customer Service Projects: Health Seminars at HKCEC, Book Fair 2003 & Computer Expo 2003 at HKCEC Working Partner: Hong Kong Sanatorium & Hospital



Recruit & Company Limited

• Hong Kong
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Officer

  • 2000 - 2003

  Brand Marketing ｜Market & Business Analysis｜Project & Event Management｜Publications｜Media｜Digital Marketing ｜Channel Marketing | CRM | Marketing Research | Sales Support Projects: Career Expo 2001 & 2002 at HKCEC Working Partner: FCB Brand Marketing ｜Market & Business Analysis｜Project & Event Management｜Publications｜Media｜Digital Marketing ｜Channel Marketing | CRM | Marketing Research | Sales Support Projects: Career Expo 2001 & 2002 at HKCEC Working Partner: FCB