Manager - Growth and Marketing

• Sep 2022 - Present

Manager - Growth and Marketing

• Jan 2022 - Aug 2022

• Building Cora Health as a eCommerce marketplace of all healthy foods. • Building Cora Health as a eCommerce marketplace of all healthy foods.

Associate, Communication Solutions

• May 2021 - Dec 2021

• Designed and executed 360 degree marketing campaigns on digital and traditional media channels for government clients. • Devised marketing plans and drafted proposals for enhancing research reputation of universities. • Managed fast-paced projects to design and deploy solutions. • Designed and executed 360 degree marketing campaigns on digital and traditional media channels for government clients. • Devised marketing plans and drafted proposals for enhancing research reputation of universities. • Managed fast-paced projects to design and deploy solutions.

Market Research Intern

• Jul 2020 - Dec 2020

Project Title: • Evaluate product launch Key Achievements: • Evaluated pilot launch based on 4Ps for a confectionery brand in experimental business model. • Provided key recommendations on product-market fit along with consumer and trade promotions for rural penetration that were tested and approved for implementation. • Received, Letter of Appreciation(LoA) from ITC for the internship project. Project Title: • Evaluate product launch Key Achievements: • Evaluated pilot launch based on 4Ps for a confectionery brand in experimental business model. • Provided key recommendations on product-market fit along with consumer and trade promotions for rural penetration that were tested and approved for implementation. • Received, Letter of Appreciation(LoA) from ITC for the internship project.

Corporate Communications Intern

• May 2020 - Jun 2020

Project Title: • Analyze corporate events as a tool for brand building and devise new event formats for the post COVID world. Key Outcomes: • Created 5 virtual corporate event formats with a reduced budget of 1/6th yet meeting all KRAs for multiple stakeholders to adapt with COVID-19. 1 format has been approved and adopted. • Performed industry and competitive analysis to understand new trends in corporate events. Project Title: • Analyze corporate events as a tool for brand building and devise new event formats for the post COVID world. Key Outcomes: • Created 5 virtual corporate event formats with a reduced budget of 1/6th yet meeting all KRAs for multiple stakeholders to adapt with COVID-19. 1 format has been approved and adopted. • Performed industry and competitive analysis to understand new trends in corporate events.

Engineer(E2), Product Management

• Dec 2015 - Aug 2018

Portfolio Details: • 24 variants of IP-Cameras and 6 variants of Network video recorders. • Revenue Handled - 10Cr+ Key Achievements: • Conceptualized a product roadmap worth 1Cr to extend the portfolio by 24 variants. • Prepared a go-to-market strategy that generated revenue of 6Cr+ in 1st year of launch. • Drafted PSDs for translating customer stories into technical product requirements and coordinated teams to deliver projects on time, within budget and with defined quality. • Streamlined SOPs to reduce assembly time by 80% bringing down variable cost to 70%. • Achieved 21% reduction in the cost of critical components by developing substitutes. • Handled field issues and aided technical teams with RCA and CAPA.