Digital marketing specialist - SEO - SEM - E-Commerce

• Dec 2022 - Present

My role at Paladina Marketing as a digital marketing specialist is to optimize the company's return on investment (ROI) by generating innovative ideas to improve current business processes related to SEO, SEM, and E-commerce. As an SEO specialist at Paladina Marketing, my responsibility is to enhance our clients' online visibility by implementing search engine optimization strategies. I am responsible for conducting comprehensive keyword analysis, auditing and optimizing websites, creating SEO-optimized content, managing link building campaigns, and monitoring and reporting on search engine ranking performance. I work closely with the digital marketing and web development teams to ensure that our clients achieve a strong online presence and improve their positioning in search results, resulting in increased organic traffic and better customer conversion. As a SEM consultant, my main role is to develop effective online advertising strategies. This involves creating and managing paid advertising campaigns on advertising platforms such as Google Ads, as well as continually optimizing these campaigns to maximize visibility and ROI. I conduct keyword research, analyze the competition, develop and test effective ad copies, and monitor campaign performance to make real-time adjustments. I also collaborate with the digital marketing team in integrating SEM strategies with other online marketing channels to ensure a comprehensive and coherent strategy. As an SEO specialist, my goal is to optimize the E-commerce's positioning through On-page SEO, Link building, internal linking, and UX improvements. I aim to increase the company's average revenue by optimizing product listings and positioning. Show less

Digital Marketing and Communication specialist Intern / SAAS MDirector - ( ISPD GLOBAL )

• Jun 2022 - Dec 2022

Digital Marketing and Communication specialist - MDirector ( ISPD GLOBAL )

• Jun 2022 - Dec 2022

Director is an Email marketing, SMS marketing, Landing Pages and Marketing automation software. It is an all-in-one SAAS platform that is oriented to connect companies with their audience, communicate effectively and boost conversions. My work consists of managing Lead Generation campaigns for the LATAM, USA and European markets, improving the platform's digital presence and optimizing web performance, SERP and SEO, generating content and developing communication strategies and Paid media campaigns including A/B testing. Creation of Email and SMS Marketing campaigns with Marketing automation scenarios to optimize campaigns and improve communication with customers. Design and development of digital content for clients, whitepapers with digital marketing strategies to increase conversions in different sectors. Development of Landing Pages optimized for Paid Media campaigns and content, SEO articles for organic positioning of the page. Among others. Show less

SEO - SEM - Content marketing intern

• Feb 2022 - May 2022

WordPress On-Page SEO and Linkbuilding Content Marketing Magazine-style Articles, Blogs, and Buying Guides ACS (Advanced Content Strategy) During my work experience, I have had the opportunity to work on projects related to WordPress, On-Page SEO, Off-Page SEO, Linkbuilding, Content Marketing, Magazine-style Articles, Blogs, Buying Guides, ACS (Advanced Content Strategy), Keyword Research, and Specialized Articles. As part of my work in this field, I have developed skills in creating specialized articles in WordPress and optimizing content both on and off the website to improve visibility on search engines. Additionally, I have created content for blogs and specialized articles, always focusing on reader interest and relevant keywords. To achieve this, I have utilized advanced techniques in strategic content creation and keyword research, allowing me to develop effective content marketing campaigns tailored to each client's objectives. As an SEO consultant, I have also verified and improved content related to various topics to enhance their ranking on Google. By using Artificial Intelligence, I have implemented optimization techniques that help improve content visibility on search engines, resulting in increased reach and engagement. Furthermore, I have worked on creating personalized and dynamic content that can adapt to the interests and needs of the audience, generating a unique user experience. As an expert in content creation and optimization with Artificial Intelligence, I have used advanced data analysis tools to understand user behavior and adjust content strategy accordingly. This has allowed my projects to stand out in the market and achieve established goals. Show less

Asesor Sac financiero

• Jul 2020 - Feb 2022

Asesor financiero y gestor de incidencias. Asesor financiero y gestor de incidencias.

Marketing and advertising specialist

• Apr 2018 - Mar 2019

American Talent Agency is an agency that specializes in: Corporate sponsorship, fundraising, show and event production. Formulation of corporate sponsorship plans and programs. Implementation and management of funding for artistic projects and events. Marketing of events and professional fairs. Organization of cultural events and shows. Representation of artistic talent for corporate events. My work involved creating marketing campaigns on social media platforms such as Instagram and Facebook to ensure that events were effectively promoted and reached the appropriate audience. As a marketing specialist, I was responsible for studying the competition and identifying business opportunities for promoting and improving the company's services. Additionally, as a SEM consultant, I managed Google Ads campaigns. Show less

Diseñador gráfico

• Mar 2014 - Mar 2019

Logotipos, anuncios, etiquetas, diapositivas, folletos, imágenes personalizadas, entre otros.Soporte en Diseño y transcripción de los siguientes libros: “AMOUR A QUATRE SAISONS” - Le journal d’une illusion Diary of an illusion " - ( Book - 2018 / English version ) “While I forget You " - ( Book - 2018 / English version ) “Enquanto me esqueço de você” - ( Book - 2018 / Portuguese version De la autora: Nacarid Portal.Diseño original por : Jeff Zambrano .

Fotógrafo autónomo

• Mar 2014 - Mar 2019

FotógrafoEspecialista en fotografía de moda.Experiencia en fotografía de estructuras, documental, retratos, blanco / negro y foto manipulación.Edición y retoque de fotografía digital