Adrienne Connell
Senior Vice President & Senior Partner at FleishmanHillard HighRoad (FHR)- Claim this Profile
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Jessica Grace Chong
Enabler, motivator, collaborator -- these are the words that come to mind when I think of Adrienne and the strong leadership she constantly brings to FleishmanHillard HighRoad (FHR). I had the pleasure to work with Adrienne for 4.5 years on the Social & Innovation team and am very proud to have called her my manager. With her strong mentorship and guidance, I always constantly felt challenged, supported and recognized. We worked directly on client projects in nonprofit, finserv, tech, telco and CPG. She always brought such a depth of experience, strategic counsel and personable nature that I really tried to channel into my own client servicing and reporting. Adrienne shaped my career in so many countless ways. She allowed me to forge my own path from paid social to programmatic and build up the paid media offerings at the firm. She provided so many life lessons on people managing and mentoring others. She's one of the main reasons I am the paid media practitioner I am today.
Andrew Lionis, PMP
Working with Adrienne has been a great experience, she is a true digital marketer with an exceptional ability to take business goals and objectives and turn them into real concepts and execution. I highly recommend Adrienne to anyone looking for a seasoned digital marketer.
Jessica Grace Chong
Enabler, motivator, collaborator -- these are the words that come to mind when I think of Adrienne and the strong leadership she constantly brings to FleishmanHillard HighRoad (FHR). I had the pleasure to work with Adrienne for 4.5 years on the Social & Innovation team and am very proud to have called her my manager. With her strong mentorship and guidance, I always constantly felt challenged, supported and recognized. We worked directly on client projects in nonprofit, finserv, tech, telco and CPG. She always brought such a depth of experience, strategic counsel and personable nature that I really tried to channel into my own client servicing and reporting. Adrienne shaped my career in so many countless ways. She allowed me to forge my own path from paid social to programmatic and build up the paid media offerings at the firm. She provided so many life lessons on people managing and mentoring others. She's one of the main reasons I am the paid media practitioner I am today.
Andrew Lionis, PMP
Working with Adrienne has been a great experience, she is a true digital marketer with an exceptional ability to take business goals and objectives and turn them into real concepts and execution. I highly recommend Adrienne to anyone looking for a seasoned digital marketer.
Jessica Grace Chong
Enabler, motivator, collaborator -- these are the words that come to mind when I think of Adrienne and the strong leadership she constantly brings to FleishmanHillard HighRoad (FHR). I had the pleasure to work with Adrienne for 4.5 years on the Social & Innovation team and am very proud to have called her my manager. With her strong mentorship and guidance, I always constantly felt challenged, supported and recognized. We worked directly on client projects in nonprofit, finserv, tech, telco and CPG. She always brought such a depth of experience, strategic counsel and personable nature that I really tried to channel into my own client servicing and reporting. Adrienne shaped my career in so many countless ways. She allowed me to forge my own path from paid social to programmatic and build up the paid media offerings at the firm. She provided so many life lessons on people managing and mentoring others. She's one of the main reasons I am the paid media practitioner I am today.
Andrew Lionis, PMP
Working with Adrienne has been a great experience, she is a true digital marketer with an exceptional ability to take business goals and objectives and turn them into real concepts and execution. I highly recommend Adrienne to anyone looking for a seasoned digital marketer.
Jessica Grace Chong
Enabler, motivator, collaborator -- these are the words that come to mind when I think of Adrienne and the strong leadership she constantly brings to FleishmanHillard HighRoad (FHR). I had the pleasure to work with Adrienne for 4.5 years on the Social & Innovation team and am very proud to have called her my manager. With her strong mentorship and guidance, I always constantly felt challenged, supported and recognized. We worked directly on client projects in nonprofit, finserv, tech, telco and CPG. She always brought such a depth of experience, strategic counsel and personable nature that I really tried to channel into my own client servicing and reporting. Adrienne shaped my career in so many countless ways. She allowed me to forge my own path from paid social to programmatic and build up the paid media offerings at the firm. She provided so many life lessons on people managing and mentoring others. She's one of the main reasons I am the paid media practitioner I am today.
Andrew Lionis, PMP
Working with Adrienne has been a great experience, she is a true digital marketer with an exceptional ability to take business goals and objectives and turn them into real concepts and execution. I highly recommend Adrienne to anyone looking for a seasoned digital marketer.
Experience
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FleishmanHillard HighRoad (FHR)
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Canada
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Vice President & Senior Partner
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Apr 2022 - Present
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Senior Vice President & Partner
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Jan 2018 - Present
Work with a number of top global and Canadian brands across industries including clients such as 3M, Mars, Samsung, Green Beaver, Philips and FedEx.
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High Road
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Canada
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Vice President & Partner
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Jun 2017 - Dec 2017
Worked with some of Canada's best known brands including Sobeys, Nike, L'Oreal, Sun Life Financial, Toronto Eaton Centre and more.
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Senior Vice President
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Aug 2015 - May 2017
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Vice President
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Jul 2012 - Jul 2015
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Account Director
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Mar 2010 - Jul 2012
Led a number of digital initiatives from deep digital website strategy to social media channel development and activation. Worked with clients such as Viterra, Sun Life Financial and Canadian Tire.
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STAR MEDIA GROUP
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Canada
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Newspaper Publishing
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1 - 100 Employee
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Senior Manager Product Planning, Digital
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Sep 2007 - Nov 2009
I developed and implemented product strategies from new sites to product enhancements and mobile solutions. I was responsible for operational planning and project management of major site launches (including 3 lifestyle vertical sites). I developed and implemented product strategies from new sites to product enhancements and mobile solutions. I was responsible for operational planning and project management of major site launches (including 3 lifestyle vertical sites).
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STAR MEDIA GROUP
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Canada
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Newspaper Publishing
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1 - 100 Employee
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Manager of Online Marketing
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2007 - 2007
Responsible for developing strategies and programs for search engine optimization, digital measurement and digital marketing
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Manager, Online Development, New Ventures
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2006 - 2007
Led project management and implementation of wheels.ca site launch. Also built the online and offline marketing plans for the site and contributed to the overall business plan including category feasibility and competitive analyses.
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Manager, Product Development, New Ventures
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2005 - 2006
Built launch marketing plan, mobile and website products for Weekly Scoop, a national Canadian celebrity magazine. Also conducted market analysis and due diligence on media acquisition targets including some digital properties.
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Education
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1996 - 2000
York University - Schulich School of Business
Bachelor of Business Administration, Finance; marketing
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