Experience

AKELO Group

• South Africa
• Marketing Services
• 1 - 100 Employee

• Head of New Markets

  • 2022 - Present

  AKELO is a highly scalable fintech and media distribution platform, enabled by unique technologies and embedded IP. We offer bespoke solutions focused on generating sustainable revenue streams from multiple products, by securing ownership of the last mile for each channel. This provides a marketplace for embedded financial services and engagement solutions for corporates, independent retailers and SME merchants, linking brands and underserved consumers, across Africa and the Middle East. With the recent acquisition of the strategic fintech and customer engagement entities, 2Engage, Crossgate, Tuyu and Efficacy Payments, AKELO is well poised for scalable growth in Africa, Middle East and emerging markets. The additional acquisition of bonsella®, South Africa’s largest independent retail shopping rewards program, enables AKELO to provide in-house tested solutions as well as access to the associated retail and consumer network. Through the consolidation of the different business units under two clear take-to-market structures (B2B and B2BC), AKELO is ideally positioned to offer new channels to market with improved cost efficiencies and market penetration. The recent purchase and roll-up of the group companies has allowed AKELO to reposition key resources for improved focus and delivery, and utilize the broad client base for cross-selling products and services. Please free to contact me for more information: adrienne@akelo.co or www.akelo.co Specialties Rewards Solutions, Digital Engagement, Media Distribution Platform, Embedded Financial Services, Market Penetration, Customer Engagement, Incentive Solutions, Retail Rewards, Payment Solutions, Crossgate Technologies, Bank Cards, Retail, FMCG Reward Solutions, Cash Displacement, Designation, Deposit@Till, Disbursement Capabilities, Mobile Rewards, Lower LSM Market Research, Retail Sector, Targeted Communications, Sustainable Revenue, Consumer Shopping Behaviour, and Financial Inclusion Show less



Innovation City Cape Town

• South Africa
• Executive Offices
• 1 - 100 Employee

• Community Relations Manager

  • Jan 2022 - Mar 2023



Adrienne Westman Public Speaker

• Cape Town Area, South Africa

• Adrienne Westman Public Speaker

  • Jan 2015 - Mar 2023

  Adrienne has directly impacted the lives of people from over 100 countries. What began as a young person’s desire to help individuals transform the quality of their lives has grown into Adriennes’ lifelong crusade as she is called on by leaders from every walk of life, political leaders, advocates for humanity, CEOs of multinational corporations, world-class entertainers, teachers, and parents. Over the past few years, Adrienne has spoken around the world at some prestigious events. Now considered to be one of South Africa’s top female speakers, Adrienne has developed a portfolio of compelling successful coaching and mentoring. Show less



Top Alliance Group

• Cape Town Area, South Africa

• Chief Executive Officer

  • Jan 2015 - Mar 2023

  Top Alliance Group is a vehicle for profitable business growth in Africa. We leverage networks and relationships to stimulate economic influence. Using a well-established network of high net-worth individuals with vast business portfolios and partnerships. By doing business within the trusted Top Alliance Group, you will facilitate new business, grow existing businesses and increase the quality of your portfolio. As well as: BRANDING & BUSINESS STRATEGIST The Branding & Business Strategy division focuses on creating long term sustainable value for our clients through a full suite of strategies. Depending on the clients’ needs & goals, I reverse engineer to develop and implement strategies which create brand awareness, brand longevity, activation and acceleration into targeted markets to ensure optimum results. Working together with our clients we seek to find their “sweet spot” in the market and build to maximise their positioning always being aware of movements in the market. It is of paramount importance that your business first solidifies & establishes its Business Strategy (including Vision, Mission, Ethos etc) and Brand Longevity within the business to all stakeholders, partners and employees to create excitement, buy-in, commitment, involvement / participation of their roles & responsibilities. Communication & Participation hereof throughout your company is Key to your SUCCESS! Show less



Mergence Investment Managers

• South Africa
• Financial Services
• 1 - 100 Employee

• Head Of Business Development

  • Oct 2019 - Mar 2021

  Mergence Group is a diversified financial services company with steadily grown assets under management within the areas of financial, property and industrial services. Subsidiaries of Mergence Industrial Holdings (BEEE Level 1), are relevant to the Automotive, Mining, Metals, Renewable Energy, Engineering industries is Lasercraft (World Class standards in engineering & metal plate processing) and BFG Africa (Largest innovative specialised composites manufacturer). Mergence Group is a diversified financial services company with steadily grown assets under management within the areas of financial, property and industrial services. Subsidiaries of Mergence Industrial Holdings (BEEE Level 1), are relevant to the Automotive, Mining, Metals, Renewable Energy, Engineering industries is Lasercraft (World Class standards in engineering & metal plate processing) and BFG Africa (Largest innovative specialised composites manufacturer).



Adrienne Westman BRANDING & BUSINESS STRATEGIST

• Cape Town Area, South Africa

• Founder and Chief Executive Officer

  • Jan 2015 - Mar 2021

  BRANDING & BUSINESS STRATEGIST The Branding & Business Strategy division focuses on creating long term sustainable value for clients through a full suite of strategies. Depending on clients’ needs, I develop and implement strategies that create brand awareness and brand longevity. I implement the following either individually or together in a integrated manner: 1. Business strategy 2. Brand longevity BUSINESS COACHING: My business coaching program focuses on creating long term sustainable value for clients. Working from a strategic level, we understand the overall objectives of the company and review operational processes to achieve the objectives. Mindful of available resources, we develop innovative solutions to improve efficiency and effectiveness and deliver lasting sustainable value. Through a situational analysis and review processes we chart out a best case scenario to optimise on available resources and mitigate or capitalise on risks. Starting with a business needs analysis, our methodology includes the following: 1. Organising around outcomes and not tasks. 2. Identifying all the processes in an organisation and prioritise them in order of redesign urgency. 3. Integrate information processing work into the real work that produces the information. 4. Link parallel activities in the workflow instead of just integrating their results. I bring a wealth of knowledge and experience being a serial entrepreneurs who has been coached by Top International Business Leaders from around the Globe. Show less



The Dealer Club

• Cape Town Area, South Africa

• Founder & Editor The Dealer Club Magazine

  • May 2013 - Feb 2021

  We develop and deliver customised marketing strategies tailor-made to our member dealerships and their unique marketing needs. Products & Services: Social Media - Event Management - B2B Relationship Building - Design & Brand Management - Access to our specialised print products to help increase your dealership profile & create brand awareness. Social media management & engagement, including: Daily monitoring and engagement on social media channels, including organic Facebook posts & tweets, in support of dealership product & brand, as well as marketing a & PR initiatives. Content creation and in-house design of all social media collateral, in-line with tone, style & marketing guidelines, including editorial copy, images, photos & videos of events, when appropriate. The management & execution of a fixed-term social media competition to drive brand awareness, including business to business engagement/partnership & all logistical arrangements pertaining to the online competition. We can create professional content for websites, editorial pieces, social media posts, internal newsletters, marketing brochures, customer communications & native advertising (product placement). Event management (including community & social investment campaigns as well as mall displays) Placing the dealership at key community mile-stone events, for example, local festivals, sporting & chool events, when required, & concurrence with dealership marketing plans. Planning, co-ordinating & delivering events for the dealership, in-line with agreed budget & time-scales. As part of Event Planning, Dealer Club can assist with B2B relationship building Creating interesting cross-pollination marketing ventures, like competitions, sponsorship at mall displays & participation at dealership community events. Increasing the dealership's customer base by gaining exposure to partner-business' key customers & clients through joint marketing campaigns. Show less



Cape Town - Business Network

• Cape Town Area, South Africa

• Owner

  • Apr 2016 - Sep 2017

  Join Us & Network with the World's TOP Business Leaders! Cape Town Business Network/IMN is part of a INTERNATIONAL NETWORK & WE facilitate BUSINESS INTRODUCTIONS between our Members. Our mission is to help members increase their business through a structured, positive, and pro- fessional network that enables them to develop long-term, meaningful relationships with quality business professionals. Welcome to Cape Town - Business Network ( Previously IMN), the global and local network whose intention is to get you the tools, support, and connection to get your business to that first million. If you are a millionaire, we support you to get you to that 10 million mark, and those who dare to push the 100 million, we give you the tools to do so as well. This is your millionaire accountability group, who will not let you fail. “We don’t teach you how to become millionaires, we create them”. The best way to become one is to learn from our local and global millionaires, who have been there, done that, and continue to make money in their business. Now our members are being taken on this journey. No stones will be unturned, every opportunity from passive wealth, business growth, property investments, business management, etc, will be explored. Each month we bring in a local or global millionaire for you to learn from, network with, and ask your questions to. Each speaker will be aligned to help you achieve the goals you are looking to achieve with your business. We will be studying millionaires and multi-millionaires to dissect how exactly they made their millions and how they continue to do so. Every month, these millionaire speakers speak to you with the intension to share his/her journey, tribulation, and failures. There will be live interactions between members where your questions will be answers and you will get unstuck. It isn’t an easy ride, it’s a lot of hard work, but with the right connection/network and the right mindset, you will be unstoppable! Show less



Eikestad Motors Mercedes Benz

• Stellenbosch, Cape Town

• Fleet Sales Executive

  • Aug 2011 - Feb 2012



Seeff Properties

• South Africa
• Real Estate
• 700 & Above Employee

• Property Sales Consultant

  • May 2009 - Feb 2011



MotorOne

• Australia
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Regional Business Development Manager

  • Jun 2005 - Jun 2008

• Sales Manager - Customer Care Consultant

  • May 2004 - Jun 2005



Emmanuels Staffing Services

• Rosebank, Gauteng

• Project Co-ordinator

  • Jan 2002 - Apr 2004