Experience

Atrium PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• CEO & Founder

  • Jan 2014 - Present

  I created Atrium PR, LLC in 2014 with the vision to build a firm with the heart and “high touch” service that is often missing from larger agencies. With experience in both BtoB and BtoC, Atrium consistently develops engaging, exciting and entertaining content that tells a client’s story, leading to publicity that drives business revenue – the ultimate goal. Atrium has offices in NYC and San Diego, serving clients nationally from the East to West Coast and everywhere in-between. I created Atrium PR, LLC in 2014 with the vision to build a firm with the heart and “high touch” service that is often missing from larger agencies. With experience in both BtoB and BtoC, Atrium consistently develops engaging, exciting and entertaining content that tells a client’s story, leading to publicity that drives business revenue – the ultimate goal. Atrium has offices in NYC and San Diego, serving clients nationally from the East to West Coast and everywhere in-between.



MediaVest

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• SVP, Director of Corporate Communications

  • Sep 2012 - Dec 2013

  • Build fame for MediaVest by collaborating with leadership to create the corporate brand and promote it with current stakeholders while capturing the imaginations of clients and talent. • Create strong relationships with industry and business press to inspire editorial coverage for MediaVest, the company's ceo and thought leaders among industry influencers and stakeholders. • Amplify the innovative voice of MediaVest across social and emerging media channels. • Lead and orchestrate internal communications, including corporate events—using creativity to turn events into internal energy, inspiration, and direction. Develop brand-specific messaging platforms for internal events and employee initiatives i.e. corporate events, dinners, and employee programs. • Design and execute a communications strategy that aligns with CEO goals, agency’s corporate objectives, culture and the SMG global vision. • Assess a complex array of business opportunities involving multiple companies, partnerships, and geographies, and identify/prioritize the activities and efforts/partnerships most likely to elevate the company’s reputation.



Cog Hill Global

• Senior Vice President

  • Oct 2011 - Sep 2012

  •Recruited by former colleague President and Principal of Gundersen Partners to help start up this global executive recruiting firm. •Handle full cycle recruiting efforts for Fahrenheit 212, Buyology, AIG, Chartis, Homeserve, Illva in addition to develop prospective clients across categories including: Healthcare, Media, Advertising, Consulting, etc. •Manage searches in sales, business development, human resources, call center, operations, IT and general management. •Oversee all marketing and branding efforts.



Momentum Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• VP, Global Communications Director

  • Mar 2011 - Oct 2011

  • Develop and implement innovative communication strategies including new business pitches, consultant relationship building, recruitment messaging and internal Momentum People communications. • Create and direct public relations programs and maintain appropriate industry media relationships. • Develop and manage external communications strategy and outreach plans, globally. • Provide media training for executives and work to positively position Momentum and its people in the media and at industry events. • Identify and arrange executive/specialist speaking engagements. • Create speech content, speaking points and written materials for management speaking engagements and media conversations. • Manage global brand oversight, including creative project management of print and online versions of all branded materials, office environmentals, tone and voice of materials. • Manage Momentum’s social media activities including Facebook fan page, Twitter accounts, YouTube Channel, LinkedIn group, etc. • As an integral member of web site leadership team, consult on content and design. • Act as “champion” of award-winning global portal, increasing awareness among employees. • Manage awards program team in North America and consult on award entries globally.



T3

• Technology, Information and Internet
• 1 - 100 Employee

• VP, Communications Director

  • Feb 2010 - Nov 2010

  • Created and implemented first strategic communications plan for $200 million agency with clients including Pfizer, Chase, Coca-Cola, UPS, among others. • Led all internal and external communications efforts including media relations, event marketing strategy, social media, internal and external awards programs, thought leadership content and corporate communications. • Reported to dynamic agency CEO who is a leading speaker on industry topics and entrepreneurship. Created speech content and speaking points for high profile industry panels. • Developed and executed a strategy for, and management of, company’s presence at external industry events and conferences. • Managed public relations program that garnered press in CNN, FOX News, MSN, The Huffington Post, USAToday, Adweek, Mediapost, DMNews, Creativity, Crain’s New York Business, among others. • Supervised team of two and served as member of management team.



Aegis Media Americas

• United States
• Advertising Services

• Vice President, Director, Corporate Communications

  • Sep 2006 - Feb 2010

  • Proactively managed, developed and executed public relations and corporate communications initiatives and strategies for group of media and marketing companies with annual billings of over $7 billion, managing the department budget. • Led public relations initiatives including proactive and reactive media relations, overall messaging and strategy and communication of relevant information to media, clients, internal staff, business unit leaders and senior executives. • Monitored and analyzed media coverage to maximize AMNA’s exposure. Carat, the largest AMNA unit, achieved the highest ranking in press coverage for 2007 among its competitors. • Reported to CEO. Managed staff that included up to four people in addition to PR agencies and consultants. • Co-chair of agency’s philanthropic committee, Aegis Cares, which raised hundreds of thousands of dollars for non-profits such as MS Society. Leukemia Lymphoma Society and Susan G. Komen for the Cure, among others.



Susan G. Komen

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications Director

  • Jan 2005 - Sep 2006

  • Developed and implemented all internal and external communications for one of the largest Affiliates in the US, with over $4.5 million in annual revenue. • Led all branding, public relations, advertising, media partnerships, website, direct marketing and e-marketing efforts. Also participated in event management. • Grew media exposure by 275% from $800,000 in bartered media in 2004 to over $3 million for 2005 and 2006, increasing the funds and participation rates for the Race for the Cure®, the Affiliate’s signature fundraiser. Participant rate grew by over 20% and revenue increased by nearly 40%. • Garnered nearly 3 million media impressions for both the 2005 and 2006 Race, including articles in The New York Times, Time Out New York, Newsday, New York Post, among others. Television segments appeared on The Today Show, WABC-TV, WCBS-TV and Good Day New York. Secured unprecedented 3 hour live remote segment on WCBS-TV. • Secured graphic design firm Hotsauce and advertising agency strawberryfrog. Partnered to create an annual PSA (the Affiliate’s first) with strawberryfrog, which aired on local stations including CBS2, Fox 5, WPIX 11, New York One, UPN, WABC 7, MSG and Fox Sports Net. Pro-bono services worth over $1 million, per year. • Secured new media partnerships with CBS2, Univision, New York Post, Loews Cineplex Entertainment, ELLEgirl, Z100, Seventeen, New York Moves and Health Magazine. • Managed the publication of Connection, the Komen Greater NYC newsletter. Created and launched the Affiliate’s first e-newsletter.



Gundersen Partners

• Staffing and Recruiting
• 1 - 100 Employee

• Consultant

  • Sep 1999 - Jan 2005

  • Handled full life cycle recruiting including gathering and validating requirements, sourcing, screening, interviewing, salary negotiation, and closing of qualified candidates. Clients included: AIG, ACE Insurance, L’Oreal, Maybelline, Boots, Citibank, Zenith Watches, Tag Heuer, Interbrand, McKinney & Silver, Saatchi & Saatchi and many others. • Developed the first PR practice area for the firm with revenue over $250,000 in the first year. • Managed corporate public relations efforts and internal events for $8 million global executive search and management consulting firm. Handled media relations. • Launched quarterly breakfast series for senior executives on various topics.



Bozell Worldwide

• United States
• Technology, Information and Internet

• Director of Public Relations

  • Oct 1993 - Sep 1999

  • Developed the annual strategic public relations plan for global advertising agency. • Managed $500,000 department budget. • Served as primary agency spokesperson and generated publicity in the U.S. press. • Wrote newsletters circulated to employees, clients and prospects. • Developed the annual strategic public relations plan for global advertising agency. • Managed $500,000 department budget. • Served as primary agency spokesperson and generated publicity in the U.S. press. • Wrote newsletters circulated to employees, clients and prospects.