Adrienne Hibbert
Sr. Research Consultant, Healthcare at Weatherby Healthcare- Claim this Profile
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Topline Score
Bio
Sam Christian
Adrienne is one of the best User Researchers I've worked with -- by far. Her attention to detail, combined with her style of working really makes for great results. I've worked with Adrienne on some user and market research for a card game designed by my company. She was excellent at heading up that effort as well as providing me with other brand and professional resources to utilize in the betterment of my business. Adrienne is also always easy and inspiring to work with!
Andre Nealy
Working with Adrienne has been an absolute pleasure. Showed great leadership, pays attention to detail and great communicator.
Sam Christian
Adrienne is one of the best User Researchers I've worked with -- by far. Her attention to detail, combined with her style of working really makes for great results. I've worked with Adrienne on some user and market research for a card game designed by my company. She was excellent at heading up that effort as well as providing me with other brand and professional resources to utilize in the betterment of my business. Adrienne is also always easy and inspiring to work with!
Andre Nealy
Working with Adrienne has been an absolute pleasure. Showed great leadership, pays attention to detail and great communicator.
Sam Christian
Adrienne is one of the best User Researchers I've worked with -- by far. Her attention to detail, combined with her style of working really makes for great results. I've worked with Adrienne on some user and market research for a card game designed by my company. She was excellent at heading up that effort as well as providing me with other brand and professional resources to utilize in the betterment of my business. Adrienne is also always easy and inspiring to work with!
Andre Nealy
Working with Adrienne has been an absolute pleasure. Showed great leadership, pays attention to detail and great communicator.
Sam Christian
Adrienne is one of the best User Researchers I've worked with -- by far. Her attention to detail, combined with her style of working really makes for great results. I've worked with Adrienne on some user and market research for a card game designed by my company. She was excellent at heading up that effort as well as providing me with other brand and professional resources to utilize in the betterment of my business. Adrienne is also always easy and inspiring to work with!
Andre Nealy
Working with Adrienne has been an absolute pleasure. Showed great leadership, pays attention to detail and great communicator.
Credentials
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Customer Experience: Creating Customer Personas
LinkedInApr, 2023- Sep, 2024 -
UX Research Methods: Interviewing
LinkedInApr, 2023- Sep, 2024 -
UX Foundations: Research
LinkedInMar, 2023- Sep, 2024 -
UX Deep Dive: Foundational Research
LinkedInFeb, 2023- Sep, 2024 -
UX Research: Journey Mapping
LinkedInJan, 2023- Sep, 2024 -
Leading Your Org on a Journey of Allyship
LinkedInSep, 2022- Sep, 2024 -
Diversity, Inclusion, and Belonging
LinkedInAug, 2022- Sep, 2024 -
Inclusive Leadership
LinkedInAug, 2022- Sep, 2024 -
Women Entrepreneurship
Cornell UniversityAug, 2021- Sep, 2024 -
Social Media Certified
HubSpotMar, 2021- Sep, 2024 -
Google Analytics For Beginners
Google AdsJun, 2020- Sep, 2024 -
Content Marketing
HubSpotMar, 2021- Sep, 2024
Experience
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Weatherby Healthcare
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Staffing and Recruiting
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Sr. Research Consultant, Healthcare
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Jan 2022 - Present
• Spearhead user interviews and feedback sessions • Assembled comparative qualitative data to educate potential clients on market odds • Conduct strategic research to boost client retention • Analyze data obtained to further refine communications content • Maintain a rapport with clientele so as to evoke feelings of trust and security • Conduct 300+ interviews in order to strategize and orchestrate Locums Placement • Used quantitative data from interviews to analyze which job placement opportunities would benefit client needs Show less
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UX Research Lead | PM
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Jul 2022 - Present
• Develop a comprehensive user engagement strategy for the client • Plan, coordinate, and executed events for the targeted audience • Research potential partners for collaboration opportunities and established partnerships • Coach the creation of client’s website and brochure to improve visibility of their services • Analyzed qualitative research from interviews and focus groups to create communication and branding report • 5X Increase in DEI Survey Engagement- Conducted department-wide DEI Research on the impact of a stratified work force, identifying where misperceptions were between Senior Leadership and both Classified/Unclassified Staff in order to evaluate and build a more inclusive workplace. Show less
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Carter Development Group
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United States
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Business Consulting and Services
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1 - 100 Employee
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Marketing & Strategic Communications Consultant
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Oct 2020 - Present
• Develop communication strategies for change management • Developed communication and rebranding plan for clients • Drafted communication pieces and copy for client projects • Conduct proofreading and copy editing • Collaborate on organizational analysis to determine opportunities for inclusive community building • Develop customized DEI assessments and strategic plans • Write and edit proposals for prospective clients • Develop communication strategies for change management • Developed communication and rebranding plan for clients • Drafted communication pieces and copy for client projects • Conduct proofreading and copy editing • Collaborate on organizational analysis to determine opportunities for inclusive community building • Develop customized DEI assessments and strategic plans • Write and edit proposals for prospective clients
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User Research and Communications Director
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Apr 2020 - Present
• Conducted UX research and findings and executed targeted research to boost user interest • Orchestrated iterative A/B testing for clients (organizations & individuals) • Produced business goal outlines and develop strategic brand identity & marketing plans • Analyzed qualitative and quantitative data collected through market research, interviews, surveys and focus groups to provide key insights into best marketing, branding, and engagement channels to ensure the most profitable outcomes Show less
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Head of Brand Research and Business Development
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Sep 2021 - Sep 2022
• Generated a 225% increase in revenue (From $2,000 to $6,500 weekly) • Formulated public relations campaigns to increase awareness of the restaurant in the community • Researched and designed customer loyalty programs to reward repeat customers • Worked with designers to create interior design plans that fit the atmosphere for target demographic • Prepared detailed budgeting reports and financial forecasting documents to ensure profitability • Generated a 225% increase in revenue (From $2,000 to $6,500 weekly) • Formulated public relations campaigns to increase awareness of the restaurant in the community • Researched and designed customer loyalty programs to reward repeat customers • Worked with designers to create interior design plans that fit the atmosphere for target demographic • Prepared detailed budgeting reports and financial forecasting documents to ensure profitability
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Director of Communications
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Oct 2020 - Mar 2021
- Developed and implemented a comprehensive communication strategy for the film that aligned with the overall marketing plan. - Created and distributed all press releases, media alerts, and other communication materials to promote the film. - Managed media relationships and built a network of key influencers in the industry, including critics, journalists, and bloggers. - Managed the film's social media accounts and developed engaging content that drove conversation and engagement. - Monitored and responded to any negative press or reviews of the film, and developed strategies to mitigate any potential damage to the film's reputation. - Developed relationships with community organizations and influencers to promote the film in specific markets or demographics. - Collaborated with other departments, such as marketing, advertising, and distribution, to ensure a cohesive and effective communication strategy. Show less
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American Express
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United States
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Financial Services
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700 & Above Employee
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User Research Team Lead
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Mar 2019 - Dec 2020
• Conducted user research and interviewed 50+ business card holders • Made recommendations for internal programs based on market analysis, research, and financial projections. • Harvested the data that would advise clients on legal issues related to their operations • Provided sound guidance in times of crisis such as mergers, acquisitions or asset sales • Conducted qualitative user research to recognize most “used/important/beneficial/liked” card benefits for business owners • Conducted user research and interviewed 50+ business card holders • Made recommendations for internal programs based on market analysis, research, and financial projections. • Harvested the data that would advise clients on legal issues related to their operations • Provided sound guidance in times of crisis such as mergers, acquisitions or asset sales • Conducted qualitative user research to recognize most “used/important/beneficial/liked” card benefits for business owners
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Carnival Cruise Line
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Travel Arrangements
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700 & Above Employee
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UX Market Researcher
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Feb 2014 - Mar 2019
• Tenaciously crafted the efforts that would lead to a 23%↑ Increase in Enrollment • Conducted user interviews via Facebook groups on Facebook website and app • Created Facebook group to connect with users(consumers) • Uncovered the benefits of key booking channels service user experience, increasing company sales and profit • Conducted quantitative research study through Facebook group engagement • Tenaciously crafted the efforts that would lead to a 23%↑ Increase in Enrollment • Conducted user interviews via Facebook groups on Facebook website and app • Created Facebook group to connect with users(consumers) • Uncovered the benefits of key booking channels service user experience, increasing company sales and profit • Conducted quantitative research study through Facebook group engagement
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Education
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2021 - 2023
University of Central Florida
Communication and Conflict -
2020 - 2021
Broward College
Associate of Arts - AA
Community
