Adrienne Brown
Marketing Communications Coordinator at Lutheran Social Ministries of Maryland- Claim this Profile
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Bio
Credentials
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Social Media Marketing certification
SemrushAug, 2022- Oct, 2024 -
Social Media Marketing
HubSpot AcademyFeb, 2022- Oct, 2024 -
Shane Snow on Storytelling
LinkedInSep, 2021- Oct, 2024 -
Event Sponsorship
EventbriteJul, 2018- Oct, 2024 -
Graphic Design Careers: First Steps
Lynda.comJul, 2018- Oct, 2024 -
Introduction to Graphic Design (2016)
Lynda.comJul, 2018- Oct, 2024 -
Online Marketing Foundations (2014)
Lynda.comFeb, 2018- Oct, 2024
Experience
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Lutheran Social Ministries of Maryland
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Marketing Communications Coordinator
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Oct 2021 - Present
Takes a multi-channel approach to engage with external and internal stakeholders, developing digital and traditional marketing initiatives that build awareness and nurture leads through the sales funnel as well as fostering connections of residents and team members with the communities. Copywriting for website, blog and email content; video scripts; advertisements; press releases and collateral materials following best practices for each channel. Initiate and develop content marketing, including stories that reinforce our brand, attract new and engage with existing residents and team members, and build stronger relationships with other key stakeholders. Social media management including editorial planning and content creation (i.e. copy and media). Content creation including but not limited to images, videos, graphics, blogs. Create and deploy email campaigns to target audiences. Assists with paid search efforts surrounding execution and reporting. Analyze and report on performance metrics from social media, website, email and other channels that will help to drive day-to-day business decisions and determine future initiatives. Maintain consistent brand messaging throughout all communication channels Stay up to date on the latest digital marketing, social media and content marketing trends. Support other marketing initiatives. Show less
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The Village at Augsburg
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United States
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1 - 100 Employee
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Sales Coordinator
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Aug 2019 - Oct 2021
Partners with the Sales Director to plan and coordinate special events related to prospective residents Serves as the main hub for all sales inquiries (online, calls, walk-ins, etc.) Sends out informational/marketing packets to prospects inquiring about the community/entity’s services Conducts presentations and tours to prospective residents as requested by the Sales Director Participates at open houses and sales/marketing events both on and off-site Interacts with prospective residents and their families in individual and group meetings Verifies insurance benefits, medication and treatment costs for prospective residents as necessary Completes admissions documentation including contracts with admitted residents Ensures sales leads are documents, coded and tagged appropriately in the Customer Relationship Management (CRM) database Creates and maintains confidential records pertaining to future resident Performs administrative duties as necessary for the proper function of the office Maintains the inventory of promotional, collateral and contractual materials Coordinates and hosts marketing outreach webinars Develops content for social media platform Writes and produces monthly team member newsletter Assist Philanthropy Director with creating and implementing a communication plan and collateral for capital campaign; assist with input of donor information into Raiser’s Edge Supports ConnectedLiving Coordinator with resident events Served as resident point of contact for their convenience store orders Use SignUpGenius to create appointment sign-ups for resident families Show less
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Maryland Auto Insurance
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United States
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Insurance
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100 - 200 Employee
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Senior Claims Representative
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2017 - 2018
Served as a claims representative charged with handling client insurance claims. Served as a claims representative charged with handling client insurance claims.
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Business Owner
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2014 - 2018
Coordinate all detail to ensure smooth, timely, and successful events such as conferences, fundraisers, birthdays, anniversaries, and charity events. Maintain and plan event budgets, action plans, venue layout, and vendor contracts. Hosted fundraiser to benefit House of Ruth, one of the nation's leading intimate partner violence centers. Organized all aspects for the following events: Murder Mystery Dinners, a Women's Brunch, and Ladies Night Out. Coordinate all detail to ensure smooth, timely, and successful events such as conferences, fundraisers, birthdays, anniversaries, and charity events. Maintain and plan event budgets, action plans, venue layout, and vendor contracts. Hosted fundraiser to benefit House of Ruth, one of the nation's leading intimate partner violence centers. Organized all aspects for the following events: Murder Mystery Dinners, a Women's Brunch, and Ladies Night Out.
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Agency Insurance Company of Maryland (AIC)
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United States
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Insurance
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1 - 100 Employee
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Claims Representative
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2012 - 2017
Served as a claims representative charged with handling client insurance claims. Served as a claims representative charged with handling client insurance claims.
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PARAMOUNT INSURANCE COMPANY LIMITED
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Insurance
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1 - 100 Employee
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Claims Representative
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2004 - 2012
Served as a claims representative charged with handling client insurance claims. Served as a claims representative charged with handling client insurance claims.
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Everyman Theatre
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United States
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Performing Arts
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1 - 100 Employee
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Marketing Coordinator
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Jan 2003 - Jun 2003
Functioned as a creative director and lead designer responsible for producing annual marketing plans, outlined goals and strategies, and met operational objectives for the company. Created media plans and coordinated materials and copy for various print and advertisements. Increased community involvement by organizing special events. Instrumental in maintaining budget and meeting short- and long-term financial goals for earned income. Functioned as a creative director and lead designer responsible for producing annual marketing plans, outlined goals and strategies, and met operational objectives for the company. Created media plans and coordinated materials and copy for various print and advertisements. Increased community involvement by organizing special events. Instrumental in maintaining budget and meeting short- and long-term financial goals for earned income.
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Simon Property Group
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United States
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Real Estate
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700 & Above Employee
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Area Marketing Director
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2000 - 2003
Managed marketing operations for a $500K budget with duties such as directing and supervising staff, negotiating vendor contracts, and developing strategic campaigns marketing, advertising, media and public relations campaigns. Executed annual marketing plan to support corporate objectives and positively impact financial objectives. Coordinated shopping center visual merchandising, signage, and advertising programs. Delivered effective media relations by fielding media calls and preparing appropriate responses. Show less
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Insignia Retail Group
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United States
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Real Estate
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Marketing Coordinator
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1998 - 2000
Served as a liaison with local merchants and collaborated with customers to ensure client satisfaction. Conducted media interviews, analyzed current market trends, and evaluated competitive positioning. Increased overall revenue by 20% by developing customer retention and sales programs. Authored newsletters, web and social media content, print materials, and email blasts. Increased promotional participation by 30% thanks to interacting with merchants and partners. Served as a liaison with local merchants and collaborated with customers to ensure client satisfaction. Conducted media interviews, analyzed current market trends, and evaluated competitive positioning. Increased overall revenue by 20% by developing customer retention and sales programs. Authored newsletters, web and social media content, print materials, and email blasts. Increased promotional participation by 30% thanks to interacting with merchants and partners.
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Education
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Frostburg State University
Bachelor's degree, Business Marketing -
Western High School
Special College Prep
Community
