Digital Marketing Manager

• Aug 2021 - Present

Digital Marketing Manager

• Aug 2017 - Aug 2021

• Managed complex paid digital campaigns for BankORION, Palmer College of Chiropractic, StarrMatica Learning Systems, Western Illinois University, and dozens of other organizations for more than five years.• Optimized 60+ paid digital campaigns with hundreds of individual ad groups and ads every month.• Implemented multi-channel digital tactics drawing from a variety of platforms, campaign types, and ad formats: Facebook, Instagram, Snapchat, Gmail, YouTube, Spotify, Pandora, LinkedIn, Twitter, Display, Pre-roll, OTT, Geofencing, Remarketing, etc.• Developed SEM campaigns using Google, Bing, and Yahoo.• Led SEO efforts to improve organic and paid website traffic and to inform digital content development.• Selected, tracked, and evaluated KPIs to quantify ROAS/ROI metrics using Google Analytics and other sources.• Managed automated text and email marketing campaigns using Constant Contact, Mailchimp, and Mobiniti. Show less

Sr. Marketing Consultant and Account Manager

• Aug 2017 - Aug 2021

• Account Manager for BankORION; Illinois Department of Employment Security; the Department of Defense; University of Illinois System; Uppsala International Summer Session; University of Illinois System; Western Illinois University; and other organizations and professionals.• Consulted for other Media Link accounts on a regular basis. • Designed and conducted interviews, focus groups, and questionnaires to come up with brand briefs, creative briefs, strategic communication strategies and annual media plans.• Planned and negotiated hundreds of multi-media campaigns ranging from digital platforms to print, radio, outdoor, and TV.• Developed a 40+ page brand guide addressing brand identity, visual identity, and verbal identity.• Collaborated with creative vendors to create logos, websites, ads, video/audio commercials, and collateral to maintain clients’ brand identities. • Led government account acquisition by responding to local, state, and federal RFPs, RFIs, and RFQs, and by maintaining 8(a), WOSB, DOT, BEP and other state and federal business certifications.• Supported internal and external stakeholders with my interdisciplinary and international background.• Produced audience-appropriate, bilingual copy for email marketing, blogs, press releases, social media, etc.• Shared best practices among colleagues, clients and the community to foster inclusive team environments. Show less

Marketing Consultant (Digital and Government) and Account Manager

• Aug 2015 - Jul 2017

1. Digital • Manage digital campaigns of Media Link clients: Google, Facebook, Instagram, YouTube, Bing, Pandora, Twitter• Writing blogs, eblasts, and further social media copy2. Government • Managing government accounts• Finding and responding to local, state, and federal RFPs/RFQs• Taking care of government certifications: 8(a), WBE, WOSB, IL BEP, IL & IA DOT DBE, etc.• Aquired 4 new government accounts withing my first yearOne of my favorite projects was the creation of an extensive marketing analysis based on a focus group I organized for a public entity. The focus group consisted of almost 30 people and was split into a Spanish and an English groups. Participants needed to fill out surveys and discuss questions with moderators. This was a taped two hour event with catering. The main purpose was to analyze (potential) customers' perception of my client's services with a focus on the Mexican American population. Based on the results of the survey and discussions, I recommended actions to improve my client's services for this target audience internally as well as externally. Show less

Marketing Assistant

• Mar 2015 - Jul 2015

• Preparing proposals for broadcast, TV, radio, outdoor, print, and digital • Development of social media, blog, and e-blast copy for clients• Managing clients' social media accounts• Maintaining online business listings for clients• Learning how to use Media Link Software• Office management

Marketing Manager

• Dec 2020 - Jul 2021

QC PastPort is an initiative of Media Link, Inc. QC PastPort offers interactive tours of the Quad Cities’ cultural history: https://qcpastport.com/ QC PastPort is an initiative of Media Link, Inc. QC PastPort offers interactive tours of the Quad Cities’ cultural history: https://qcpastport.com/

Board Member

• Aug 2019 - Jul 2021

EVLA (formerly EV-HPEC) is the go-to for Lean Information in Lane County. We have a network of over 20 businesses that have and are participating in the program. They recognize the value of the training, the certification program, and the opportunity to learn with others through real-life examples. For individuals, they are able to learn a set of skills in “Lean Process” which can carry over to any job at any company. EVLA (formerly EV-HPEC) is the go-to for Lean Information in Lane County. We have a network of over 20 businesses that have and are participating in the program. They recognize the value of the training, the certification program, and the opportunity to learn with others through real-life examples. For individuals, they are able to learn a set of skills in “Lean Process” which can carry over to any job at any company.

Board Member

• Dec 2015 - Nov 2019

• Organized and implemented new branding, including a new website • Increased attendance and improved communications with the community • Implemented strategic multi-media marketing plans (print, outdoor, radio, digital) • Negotiated media buys and organized ads through external graphic designer • Consulted in general marketing matters (gift shop, exhibitions, etc.) • Organized and implemented new branding, including a new website • Increased attendance and improved communications with the community • Implemented strategic multi-media marketing plans (print, outdoor, radio, digital) • Negotiated media buys and organized ads through external graphic designer • Consulted in general marketing matters (gift shop, exhibitions, etc.)

Vice President & Board Member

• Dec 2014 - Nov 2018

The Palomares Social Justice Center exists to help address the socio-economic needs and interests of • Organized a strategic planning meeting to define strategic goals • Managed finances for 1.5 years • Supported dozens of events like Celebra Floreciente, Posadas, et. • Implemented the first bilingual neighborhood newsletter (La Paloma) • Grant writing: received two grants from the Dick Fallow Endowment for Social Justice to found La Paloma; received two grants from Global Communities/John Deere Foundation to organize the annual neighborhood celebration Celebra Floreciente; received a grant for Catalyst Kitchen, a program I founded to support neighborhood entrepreneurship by providing people with a commercial kitchen; received a grant from the Rock Island Community Foundation to maintain operations; and received a grant from the Community Foundation of the Great River Bend to upgrade office infrastructure and to finance free ESL classes in cooperation with students from a local college • Became certified in immigration law matters and provided free immigration law counseling; helped immigrants gain/maintain DACA status, maintain their green cards, naturalize, etc. • Founded the Floreciente Community Garden Show less

Market Researcher

• Apr 2013 - Sep 2013

• Identified the most essential factors influencing the regional demand for housing by independently designing, conducting, and analyzing an extensive survey • Collected further unpublished and unofficial quantitative as well as qualitative data by conducting confidential interviews with government/city officials, and real estate market participants • Composed the first comprehensive economics-centered study of the housing market in Erbil City, including a strategic plan to ensure low-income citizens’ access to affordable housing in the long-term Show less

Graduate Student Research Assistant and English and Economics Instructor

• Dec 2011 - Feb 2013

1. Graduate Student Research Assistant, Department of Economics (11/2012 - 02/2013) • Improved the experimental design of a factorial survey that determined factors influencing the demand for child care facilities in the community • Conducted the pre-test and final survey, and assisted with the data analysis using SPSS and Gretl • This contribution ensured the timely finalization of the resulting paper, which was subsequently presented and published at the 38th Annual Macromarketing conference in Toronto 2. English and Economics Instructor, FAU Center for Iraq Studies (12/2011 - 6/2012) • Improved foreign graduate economics student’s ability to conduct research and write academic papers in English by instructing English language, selected economic topics, and academic writing • Attended trips to an international academic conference and further events and assisted foreign post-docs and professors to ensure the success of the institute’s Higher Education & Staff Training Program Show less

Project Coordinator

• Dec 2009 - Jun 2010

• Facilitated the successful launch of the start-up logistics company TransGlobe by coordinating stakeholders’ activities, acting as their liaison, and pushing the project schedule • Enabled a million dollar order of equipment by establishing a diversified international supplier network • Attracted hundreds of applicants for open positions by designing and organizing professional marketing and recruitment materials, including banners and air fresheners resembling TransGlobe’s trucks • Improved consulting skills by being part of strategic planning by the senior management Show less

Vice President of Projects & Project Manager & Member

• Oct 2006 - Oct 2009

• Vice President of Projects: - Recruited and trained project teams for the FKG job fair, a conference, and an alumni event - Enabled a smooth generation change of the management board by guiding long-term strategic planning • Project Manager positions: - Demonstrated project management skills by organizing a panel discussion for the national newspaper DIE ZEIT - Realized a profit of $13,000 and improved leadership skills by organizing the FKG job fair with 28 participating companies/organizations and directing a team of ten • Team Member External Relations: - Advanced project management skills by co-organizing three conferences and two theme weeks, including inviting speakers, building information booths, and organizing marketing materials like posters - Fundraised 2,200 pounds of theme week related products to advertise the event and to create awareness Show less

Intern

• Aug 2009 - Sep 2009

• Gained experience in event management by co-organizing the 2009 Arab-German Health Forum, including developing content for the brochure, inviting industry representatives, and carrying out the forum • Gained insight into bi-national industry relationship-building by conducting market research of the German and Arab health and pharmaceutical markets to determine potential cooperation • Gained experience in event management by co-organizing the 2009 Arab-German Health Forum, including developing content for the brochure, inviting industry representatives, and carrying out the forum • Gained insight into bi-national industry relationship-building by conducting market research of the German and Arab health and pharmaceutical markets to determine potential cooperation

Intern and Student Employee

• Aug 2007 - Feb 2008

• Improved the efficiency of customer acquisition by developing a marketing concept for the target group • Gained consulting experience under the mentorship of the Head of the Office and by creating analyses and proposals in the field of investment, finance, and insurances • Negotiated a cooperation between AIESEC and HORBACH • Improved the efficiency of customer acquisition by developing a marketing concept for the target group • Gained consulting experience under the mentorship of the Head of the Office and by creating analyses and proposals in the field of investment, finance, and insurances • Negotiated a cooperation between AIESEC and HORBACH