Experience

BlinkPay

• New Zealand
• Financial Services
• 1 - 100 Employee

• Chief Product Officer & Co-Founder

  • Sep 2021 - Present

  Homegrown Māori fintech start-up who are designing new digital payment solutions using APIs built on the Open Banking NZ standard. Homegrown Māori fintech start-up who are designing new digital payment solutions using APIs built on the Open Banking NZ standard.



NZTech

• IT Services and IT Consulting
• 1 - 100 Employee

• Executive Council Member / Board

  • Sep 2022 - Present

  NZTech’s mission is to support a values-led, nationally connected tech community that is collectively lifting equity, sustainability and prosperity for all in Aotearoa, by creating jobs, export growth and impact through tech for good. NZTech’s mission is to support a values-led, nationally connected tech community that is collectively lifting equity, sustainability and prosperity for all in Aotearoa, by creating jobs, export growth and impact through tech for good.



Payments NZ

• New Zealand
• Financial Services
• 1 - 100 Employee

• API Centre - Business Working Group Member

  • Sep 2021 - Present

  Supporting an Industry led and market driven approach towards an Open Banking/Data/Finance ecosystem in NZ. Supporting an Industry led and market driven approach towards an Open Banking/Data/Finance ecosystem in NZ.



FinTechNZ

• New Zealand
• Non-profit Organizations
• 1 - 100 Employee

• Executive Council Member / Board

  • Jun 2022 - Sep 2023

  The purpose of the New Zealand Financial Innovation and Technology Association (FinTechNZ) is to contribute to the prosperity of New Zealand through technology innovation. The purpose of the New Zealand Financial Innovation and Technology Association (FinTechNZ) is to contribute to the prosperity of New Zealand through technology innovation.



Vodafone New Zealand

• New Zealand
• Telecommunications
• 700 & Above Employee

• Channel Tribe Lead

  • Apr 2021 - Aug 2021



Barclays UK

• United Kingdom
• Banking
• 700 & Above Employee

• Digital Business Banking Director, Value Added Products and Experience

  • Sep 2019 - Mar 2021

• Digital Business Banking Director, Core Products and Services

  • Mar 2018 - Sep 2019

• Head of Analytics and Behaviour

  • Sep 2016 - Mar 2018

• Head of Web Channel Development

  • Nov 2014 - Sep 2016

  Responsibilities included:Drive continuous improvement and development of the Barclays public and secure sites for the UK market.

• Head of Digital Customer Experience (Mass Market)

  • Jul 2013 - Nov 2014

  Responsibilities included:Business lead for Phase 1 of the secure site changes for the marquee Digital programme, focussing on simplifying the core everyday banking journeys secure login, payments & transfers, account transactions & statements as well as the Online Banking homepage.Developing and embedding a 'data-first' approach to digital change by aggregating all known data sources (such as web analytics, NPS survey verbatims, 3rd party research, helpdesk call data, FAQ usage, etc) into a meaningful story of key process efficiencies and customer pain points.Developing and driving through a different approach to change to increase the pace of delivery. Show less

• VP Digital Acquisition, Retention and Promotion

  • Mar 2011 - Jul 2013

  Responsibilities included:Setting the digital vision and development agenda for driving customer growth for Online Banking through leveraging the offline channels as key acquisition touch points as well as optimising existing E2E customer journeys and leading the development of key technology enablers.Developing and embedding the digital ‘engaged customers’ metric (a Barclays ‘first’) as well as shaping the acquisition, promotion and retention strategy to drive growth in this metric.Leading the development of a deeper understanding of customer behaviour and their needs through customer insight and in turn developing effective segmentation and targeting strategies for meeting any untapped needs. Show less



Lloyds Banking Group

• United Kingdom
• Financial Services
• 700 & Above Employee

• Digital Sales Manager

  • Sep 2009 - Mar 2011

  Responsibilities included:Driving the commercial digital sales plan (achieved double digit growth across all products) for General Insurance, Motor Insurance, Personal Loans, Mobile & SMS through planning, developing and delivering online acquisition propositions and strategies in conjunction with internal stakeholders and external agencies.Managing projects through the entire project lifecycle including driving requirements, building business cases to obtain investment as well as leading the implementation and further enhancements.Tracking business performance using a combination of web analytics and sales MI to monitor behaviour and trends as well as shaping enhancements for optimising sales funnels and customer journeys. Show less

• Digital Customer Experience Manager

  • Apr 2007 - Sep 2009

  Responsibilities included:Consulting as a user experience subject matter expert on the re-platforming of online banking whereby I worked closely with the technical teams to define/refine the business use cases and decision rules as well as driving the requirements of a complete redesign of the user interface, the re-engineering of key sales processes as well as the development of over 200 new marketing placements. Lead the development and delivery of content management functionality into the [former] online banking service including the definition of optimal user journeys, user centred design of pages, analytics, tagging, content creation, new template design, testing and the development of online brand guidelines.Designed and lead the development of a new online application for balance transfers to back book credit card customers – originally scoped as a 9 month project, this was delivered in less than a month and the payback period was 5 days. This then became the template to deliver new capability at speed within the secure site. Show less



Bourne Leisure Ltd

• United Kingdom
• Leisure, Travel & Tourism
• 700 & Above Employee

• Online Conversion Manager (contract)

  • Nov 2006 - Mar 2007

  Responsibilities included: Developed and implemented online user journeys as well as defined iterative conversion improvement projects for the Butlins website. Responsibilities included: Developed and implemented online user journeys as well as defined iterative conversion improvement projects for the Butlins website.



The University of Auckland

• Marketing Manager

  • Nov 2002 - Oct 2006

  Responsibilities included: Designed and implemented the over-arching strategic marketing plan as well as the annual plan for each of the five programmes. Developed and implemented the online marketing programme, which included email & search engine optimisation as new demand generation levers for driving enrolments. Project managed the development of a new website for course enrollment which included an online purchasing system. Responsibilities included: Designed and implemented the over-arching strategic marketing plan as well as the annual plan for each of the five programmes. Developed and implemented the online marketing programme, which included email & search engine optimisation as new demand generation levers for driving enrolments. Project managed the development of a new website for course enrollment which included an online purchasing system.