Experience

MODintelechy

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Vice President, Global Strategy, Planning & Engagement

  • Jul 2017 - Present

  Austin, Texas Area MODintelechy is a full-service consultancy specializing in Customer Growth-as-a-Service. I love building teams that inspire each other. I build true partnerships at scale for incredible global brands like Dell, Akamai, Exclusive Resorts, Lenovo and SAP. *Own the overall relationship for our global Enterprise accounts. Responsible for tech-oriented teams who scale marketing efforts globally across 30+ countries and cultures to ensure effective transcreation of the… Show more MODintelechy is a full-service consultancy specializing in Customer Growth-as-a-Service. I love building teams that inspire each other. I build true partnerships at scale for incredible global brands like Dell, Akamai, Exclusive Resorts, Lenovo and SAP. *Own the overall relationship for our global Enterprise accounts. Responsible for tech-oriented teams who scale marketing efforts globally across 30+ countries and cultures to ensure effective transcreation of the messaging *Program management for Saas Platform Utilization and building global roadmap for Go-to-Market *Transform insights into next best actions that can be measured for impact by geo with data visualization *Expand the agency practice to include data driven marketing for the subscription economy, revenue enablement and recurring revenue automation. *Primary strategy lead on Customer Data Platform (CDP) adoption from onboarding teams to audience management to developing omnichannel utilization (On-prem & Cloud) *Developed and delivered retention programs with recurring revenue performance often exceeding 210%+ growth y/y *Partner across business units and unify goals/priorities between Sales, Global Marketing Operations and IT organizations of all sizes and levels of seniority Show less



T3

• Technology, Information and Internet
• 1 - 100 Employee

• Group Account Director, CRM & Loyalty

  • May 2015 - Jun 2017

  Austin, Texas Area T3 is a technology-fueled creative agency and the largest independent agency of its size wholly owned by a woman. Leading the agile development of innovative customer experiences for clients with a focus on loyalty, product design and digital CRM Accountable for product delivery at high velocity across a large team of software engineers and UX designers Delivered award-winning work for clients in the convenience retail, financial and software industries Primary… Show more T3 is a technology-fueled creative agency and the largest independent agency of its size wholly owned by a woman. Leading the agile development of innovative customer experiences for clients with a focus on loyalty, product design and digital CRM Accountable for product delivery at high velocity across a large team of software engineers and UX designers Delivered award-winning work for clients in the convenience retail, financial and software industries Primary delivery lead collaborating with C-level & director-level CRM and IT leadership Direct clients included 7-Eleven, Staples, Spiceworks, Bazaarvoice and Capital One Show less



Dell

• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Manager, Global Digital CRM and Martech

  • Mar 2010 - Apr 2015

  Global manager of eCRM for Dell Small Business and Consumer audiences Managed a team of twelve senior digital marketers (70% remote and 30% onsite) in EMEA, NA and APJ Built the roadmap, strategy and execution of Global LCM programs that generated 24% of all global direct revenue with only 10% of the volume compared to non-segmented programs. Accountable for the global automation of behavioral triggers and lifecycle programs delivering highly personalized email and print on… Show more Global manager of eCRM for Dell Small Business and Consumer audiences Managed a team of twelve senior digital marketers (70% remote and 30% onsite) in EMEA, NA and APJ Built the roadmap, strategy and execution of Global LCM programs that generated 24% of all global direct revenue with only 10% of the volume compared to non-segmented programs. Accountable for the global automation of behavioral triggers and lifecycle programs delivering highly personalized email and print on demand direct mail Led ESP agency management including RFPs Optimized Dell’s ESP partnerships to deliver annual cost savings and managed the on-site agency team Launched the real-time decisioning and personalization programs for Dell across Global CRM programs

• Sr. Global Marketing Consultant

  • May 2009 - Apr 2010

  Developed the strategic framework for global digital creative and coordinated end-to-end delivery to regional marketing teams


Schematic
• South Africa
• Construction
• 1 - 100 Employee
• Client Service & Digital Strategy

  • Aug 2008 - May 2009
• Sr. Account Executive, Client Services & Email Marketing practice lead

  • Oct 2006 - Sep 2008

  Practice lead for email marketing and dynamic content Digital account service for B-to-B creative work with UPS and Dell Agency of record for Dell Small Business Marketing



Amplifier

• Australia
• Advertising Services
• 1 - 100 Employee

• Client Services Manager

  • Sep 2004 - Oct 2006

  Austin, Texas Area As relationship manager at Amplifier, I enabled email marketing and e-commerce and fulfillment solutions for some of the coolest small brands of the early-aughts, including Tito's Handmade Vodka, Despair, Rooster Teeth, Lance Armstrong Foundation, and Jib Jab.


Asleep at the Wheel / Ray Benson
• Manager - Tour management

  • Jan 2000 - Jan 2004