Director of Marketing

• Nov 2021 - Present

- Develop and implement Intelassist’s branding strategy, including leading the website redesign, creating the mission statement, identifying core value propositions, and content creation and copywriting for different types of marketing collateral (i.e., case studies, email campaigns, newsletters, press releases, web copy, executive summaries) across a wide range of industries and services (i.e., healthcare, A/E/C, tech, accounting and finance, customer service, back office)- Manage and edit the website via WordPress - Create short explainer videos and graphics on After Effects for social media posts- Design and launch biweekly cold email marketing campaigns on Mailchimp, generating analytical reports to monitor marketing KPIs - Research potential markets for remote staffing opportunities and competitor analysis Show less

Marketing Associate

• Aug 2021 - Nov 2021

- Managed and updated social media accounts, boosting engagement and increasing following on LinkedIn by over 100% organically- Compiled marketing analytics report for CEO, VP of Client Success, and VP of Business Development to review status of marketing efforts- Created miscellaneous banners (e.g., hiring, employee birthdays, memos)

Guest Service Advocate

• Oct 2016 - May 2020

Spray Tan Technician/Receptionist

• May 2018 - Nov 2019

- Performed at least 15 full body and face spray tanning services per shift to a diverse clientele, making personable conversation during entirety of appointment to ensure client satisfaction - Established rapport with over 100 clients to enhance experience and form business loyalty - Managed Instagram account and developed digital marketing campaigns to increase client acquisition - Performed at least 15 full body and face spray tanning services per shift to a diverse clientele, making personable conversation during entirety of appointment to ensure client satisfaction - Established rapport with over 100 clients to enhance experience and form business loyalty - Managed Instagram account and developed digital marketing campaigns to increase client acquisition

Salon Coordinator

• May 2018 - Nov 2019

- Provided support to hairstylists by maintaining overall salon cleanliness and managing salon scheduling - Updated sidewalk sign weekly to attract clients - Effectively handled client inquiries and complaints via email and over the phone - Screened applications of potential candidates; trained new hires on receptionist duties - Utilized Booker software to enter client data, schedule and maintain calendar appointments, and coordinate staff scheduling - Provided support to hairstylists by maintaining overall salon cleanliness and managing salon scheduling - Updated sidewalk sign weekly to attract clients - Effectively handled client inquiries and complaints via email and over the phone - Screened applications of potential candidates; trained new hires on receptionist duties - Utilized Booker software to enter client data, schedule and maintain calendar appointments, and coordinate staff scheduling