Adrianne Adelle McCluer

US Region Associate Director of Digital Design at Our Daily Bread Ministries
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Contact Information
us****@****om
(386) 825-5501

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Chad D. Lerch

I worked with Adrianne at School Zone Publishing. The quality of her work is outstanding; her creativity blows me away. She handled pressure deadlines with grace and exceeded expectations on every project. She is easy to work with, gets along with all types of personalities, and is a professional that I hope I get the chance to work with again.

Emily Kathi

I've had the pleasure of working with Adrianne in the art department at Design Design, Inc. In this role, I've seen her creativity and dedicated work ethic shine. Not only does she have an eye on what's hot in the industry, she has her very own unmistakable, unique voice. This was apparent when she took on handmade greeting card designs, and took their quality and craftsmanship to a new level. She brings fresh ideas to the table, and is always ready to collaborate with a co-worker to achieve that incredible level in product. I've also had the pleasure of seeing her illustration and photographic work through her blog, and have been equally impressed with her talents there. She is a joy to work with, I give her the highest kudos!

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Credentials

  • CULTIVATING CREATIVE COLLABORATION
    IDEO U
    Aug, 2022
    - Nov, 2024
  • LEADING FOR CREATIVITY
    IDEO U
    Jul, 2022
    - Nov, 2024

Experience

    • United States
    • Religious Institutions
    • 300 - 400 Employee
    • US Region Associate Director of Digital Design
      • Apr 2022 - Present

      Direct the design and creative efforts on digital marketing efforts serving the needs of US Digital Marketing and supporting the work of global offices of Our Daily Bread Ministries.Collaborate with the Director of Print Design on promotions, campaigns, and other cross-channel marketing and branding efforts.Help to shape new opportunities for Our Daily Bread Ministries to achieve the goal of spreading the Gospel through visual design in the digital age– by expanding a current members’ relationship with the brand, content, and experiences with ODBM and forging new relationships with a base of digital natives.Work with all departments within the organization, including Product Management, Print Design, Information Services, Marketing, Copywriting , Media, UX, Engagement and Outreach.

    • US Region Senior Digital Graphic Designer
      • Sep 2021 - Apr 2022

      Leads the design and informs marketing efforts by creating satisfying and compelling designs for users of Our Daily Bread Ministries' digital products and experiences in support of the mission.Draws on information from demographic and target audience data as well as marketing strategy and creative direction. Close collaboration with user experience experts to optimize the effectiveness of visuals and messaging and understanding the larger picture of the user journey. Strong creative and technical problem-solving skills. Excellent communicator, and effective in time-management and process-management. Keen problem-solving and organizational abilities. This position interacts with marketing, copywriting, content, development, and UX teams. Supports design efforts to establish new, and improve existing processes, tools, and communication in order to allow the work that teams focus on to be increasingly more efficient, clear, and scalable. This requires staying tuned into industry best practices around technical tools and skills and researching the most effective solutions for internal and external workflows.Responsible for designing digital assets across multiple channels for Our Daily Bread (FB, IG, TT, LinkedIn, Twitter, YouTube) as assigned by the Director of UX/Digital Art Director.

    • United States
    • Religious Institutions
    • Co-Lead Pastor and Community Leader
      • 2018 - Present

      Co-Leading a non-denominational Church with my husband called Takeover Church Grand Rapids. Coming alongside those in our community to enrich lives, cultivate a culture of honor, dignity and respect and lead with transparency and honestly. I work to encourage and inspire the women in my community, that they know they are supported and loved, and able to achieve wholeness in Christ. Transforming daily, to be a better person for Christ, for my family, and as a leader in my community. To teach love and live as a peace maker.

    • Illustrator and Graphic Designer
      • Sep 2014 - Present

      Working with clients on a personal level to deliver desired results, by meeting all requirements in a timely and professional manner. Offering creative consulting, brand management, brainstorming and ideation, from a company launch to complete reinvention. Designing prints, patterns, style guides, trend solutions, package and product design. Specializing in the children’s marketplace. Working with clients on a personal level to deliver desired results, by meeting all requirements in a timely and professional manner. Offering creative consulting, brand management, brainstorming and ideation, from a company launch to complete reinvention. Designing prints, patterns, style guides, trend solutions, package and product design. Specializing in the children’s marketplace.

    • United States
    • Retail
    • 700 & Above Employee
    • Illustration and Graphic Design for Fashion : Newborn, Infant and Toddler
      • Jan 2017 - Sep 2021

      Create innovative print, pattern and designs for the newborn, infant and toddler girl playwear and fashion clothing for the brands Lullaby Lane, Falls Creek Kids, and Wavezone. I create approximately 800 original pieces of art a year, the output of almost 2 artists. This often entails designing screen prints, embroidery/appliques, and all over print repeat patterns. As well as staying up-to-date with new trends, techniques, treatments and resources in the apparel industry.Daily partnering with our Product Development to create cohesive collections by season, inspired by upcoming trends. I continuously look for opportunities to add efficiencies to my workflow, like thoroughly learning programs for quick keys. And areas to save the company money, like looking for copyright free photos or usable textures online.Create detailed sample/production ready files as well as manage 4 major seasonal deadlines a year while working with our Global Sourcing Team to support our factories in India, China, and Bangladesh.

    • Graphic Designer and Art Director
      • 2016 - 2017

      Produced outstanding final designs following creative direction and industry standards.Successfully integrated design concepts across different types of media to build cohesive campaigns that lead to increased sales. Built effective partnerships with art directors, copywriters, photographers, project management and production staffPerformed well under pressure, managing multiple projects of varying complexity against daily deadlinesWorked independently and as a team contributor on strategic challenges with clients to produce creative solutions.Activated Meijer brand purpose and applied Meijer brand style guide to all assignmentsManaged all photography needed for in store signage for 240 super centers.

    • United States
    • Apparel & Fashion
    • 1 - 100 Employee
    • Creative Director and Graphic Designer
      • Oct 2015 - Jun 2016

      Translated strategic vision and marketing objectives into tangible project deliverables for print and web. Practiced strong branding, marketing and business strategies. Helped create and continue a consistent brand identity via typography, photography, and color. Created innovative visual solutions that met business objectives and consumer needs. Translated strategic vision and marketing objectives into tangible project deliverables for print and web. Practiced strong branding, marketing and business strategies. Helped create and continue a consistent brand identity via typography, photography, and color. Created innovative visual solutions that met business objectives and consumer needs.

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Freelance Photographer
      • Sep 2015 - Jun 2016

      This is a great open contract for Wolverine Worldwide as a studio photographer capturing their many brands of shoes for digital catalogs, web browsing and print. Specializing in 360 degree product photography. Camera, lighting equipment, image capture program craftsmanship. Physical skill : speed/agility, editing knowledge and professional technique. This is a great open contract for Wolverine Worldwide as a studio photographer capturing their many brands of shoes for digital catalogs, web browsing and print. Specializing in 360 degree product photography. Camera, lighting equipment, image capture program craftsmanship. Physical skill : speed/agility, editing knowledge and professional technique.

    • United States
    • Retail
    • 700 & Above Employee
    • Freelance Illustrator : Apparel Design : Girls
      • Feb 2015 - May 2015

      Creating fantastic graphics for the toddler to young girl range, designing screen prints, embroidery/appliques, and print repeat patterning. Partnered with Design to create cohesive collections by season Proactively sought out opportunities to maximize the business and elevate the product. Used trend intelligence and an understanding of the current and historical business to design and execute specific classifications. Collaborate with the fashion design team to develop trend forward graphic design concepts for the girls apparel Falls Creek and Wavezone brands. Keeping up-to-date with new trends, techniques, treatments and resources in the apparel industry. CAD experience! Utilizing a variety of illustrative styles to keep lines fresh. Responsible for creating sample/production ready files. Manage deadlines in accordance with the corporate calendar. Ability to create original designs that look fresh and new each season that are aligned with overall seasonal direction.

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Graphic Designer & Illustrator
      • May 2013 - Aug 2014

      Worked as a bookmaker that required a very evolved attention to detail in regards to design, layout, and the development of new content and illustration. Illustrated and designed for interactive children’s educational apps. Designed marketing materials from conceptualization and illustration of weekly ads for the company website and social media. Worked as a photographer for internal commercial needs. Product photography and model photography. Worked as a bookmaker that required a very evolved attention to detail in regards to design, layout, and the development of new content and illustration. Illustrated and designed for interactive children’s educational apps. Designed marketing materials from conceptualization and illustration of weekly ads for the company website and social media. Worked as a photographer for internal commercial needs. Product photography and model photography.

    • United States
    • Design
    • Illustrator & Designer
      • Dec 2012 - Jan 2014

      Generated quality illustrations, design, product development, pattern design, surface design and graphics for licensing in commercial products. Developed and implemented keen trend awareness in work, as to be ahead of each trend cycle. Generated quality illustrations, design, product development, pattern design, surface design and graphics for licensing in commercial products. Developed and implemented keen trend awareness in work, as to be ahead of each trend cycle.

  • Design Design Inc
    • Greater Grand Rapids, Michigan Area
    • In-House Graphic Designer / Illustrator / Art Worker
      • Dec 2010 - May 2013

      Exhibits a thorough understanding of Adobe Creative Suite to generate a variety of everyday and holiday specific greeting cards. Employs a sharp eye for content and attention to detail, and necessitates excellent self-motivation. Able to multi-task and prioritize efficiently. Follows rigorous and stringent editing and proofing guidelines for our own in-house card production. Demonstrates exceptional written and spoken English proficiency; very strong communication skills, able to work well with all personality types. Presides over a well rounded portfolio demonstrating contemporary visual design, fine art, concept sketches as well as finalized illustrations.

    • United States
    • Musicians
    • 1 - 100 Employee
    • Design Intern
      • Jan 2010 - May 2010

      Design and Marketing Internship till May. Office environment, hands on data base work, design: Posters, postcards, information handouts. Design and Marketing Internship till May. Office environment, hands on data base work, design: Posters, postcards, information handouts.

Education

  • Ferris State University - Kendall College of Art and Design
    Bachelor of Fine Arts, Photography
    2007 - 2010

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