Adrián Ladrón de Guevara

Ideas reallity officer at HD* - Human Design Doing
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Contact Information
us****@****om
(386) 825-5501
Location
México, Mexico, MX
Languages
  • ingles -

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Lucio Margulis

Adrian es un apasionado por el desarrollo de las personas, es muy creativo, divertido y enfocado en dar todo lo mejor en sus proyectos. Es abierto, escucha profundamente y siempre está dispuesto a aprender, a innovar y a servir a otros. Fue un placer jugar seriamente con el y aprender juntos.

Mitja Zupancic

Adrian was one of bright and dynamic guys in our marketing department in Mexico (being responsible also for regional marketing support). He demonstrated courage at his work and passion for our brands and was a valuable member of the team.

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Credentials

  • Diseñador & Facilitador Playmobil Pro-Play Method
    PLAYMOBIL pro
    Jun, 2022
    - Nov, 2024
  • Diseñador y Facilitador de Lego Serious Play Method
    the LEGO Group
    Oct, 2021
    - Nov, 2024
  • Agile Coach Professional
    ACADEMIA ÁGIL MICURSO´LAND®
    Sep, 2020
    - Nov, 2024
  • Springboard to Creative Problem Solving
    Creative Education Foundation
    Jun, 2019
    - Nov, 2024
  • Seminario en Business Innovation
    Mind Up Academy México
    Nov, 2018
    - Nov, 2024
  • High Management
    ICAMI Centro de Formación y Perfeccionamiento Directivo
    Feb, 2011
    - Nov, 2024

Experience

  • HD* - Human Design Doing
    • Mexico
    • Business Consulting and Services
    • 1 - 100 Employee
    • Ideas reallity officer
      • Mar 1995 - Present

      Sabemos lo que hacemos * Hacemos lo que queremos HDOº Cultura & Change 💥 HDM Design & Learning 🚀 HDB Comunicación 👀 HDP. Producción 👊 Sabemos lo que hacemos * Hacemos lo que queremos HDOº Cultura & Change 💥 HDM Design & Learning 🚀 HDB Comunicación 👀 HDP. Producción 👊

  • HDOº Human Design Lab
    • Mexico
    • Business Consulting and Services
    • 1 - 100 Employee
    • Co -Founder | Experience Reality Officer
      • Mar 1995 - Present

      www.hdo.company www.hdo.company

  • KOARA Wood & Bamboo
    • Puebla de Zaragoza Area, Mexico
    • Founder | Chief Marketing Officer
      • Jan 2014 - Present

      KOARA WOOD & BAMBOO Began with a desire for people to share outdoor experiences with their friends. Follow Us Facebook | KOARA Instagram @Koaraofficial www.koara.com.mx adrian@koara.com.mx KOARA WOOD & BAMBOO Began with a desire for people to share outdoor experiences with their friends. Follow Us Facebook | KOARA Instagram @Koaraofficial www.koara.com.mx adrian@koara.com.mx

  • Birth Group
    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Co-Founder | Marketing
      • Sep 2017 - Apr 2020

      Ser Agencia nos encasillaba, ser Consultoria nos limitaba. Nacimos para crear marcas admiradas, para dar a luz ideas con ADN estratégico, y transformar el decir, en un hacer infinito. ​ Comenzamos rompiendo paradigmas y lo seguimos haciendo, porque nada está escrito, ni todo está inventado, por eso siempre hay mucho por nacer. ​ Reconciliamos creatividad y estrategia bajo el mismo techo, para nacer como una firma heterogénea capaz de generar valor emocional, racional y económico a las marcas. ​ Creemos en el valor de nuestra gente, y en sus capacidad innata de generarle valor a lo que tocan. Somos, porque ellos son los mejores. Show less

  • Grupo Anderson's
    • Food and Beverage Services
    • 100 - 200 Employee
    • Marketing Manager
      • Sep 2016 - Sep 2017

      Señor Frog´s | Carlos & Charlies - Alienation between clusters (Mex, Usa, Car) driven on re-engineering menus items (Food & Beverage) - Seasonalities umbrella through all units, One Big Bullet (focus) - Develop Fun dishes in order to be more profitable and get clearly "POD" vs. Key competitors, responsible of create more entertainment (multimedia) - Several proposals of tactical events to reinforce traffic to units, mainly BTL efforts Señor Frog´s | Carlos & Charlies - Alienation between clusters (Mex, Usa, Car) driven on re-engineering menus items (Food & Beverage) - Seasonalities umbrella through all units, One Big Bullet (focus) - Develop Fun dishes in order to be more profitable and get clearly "POD" vs. Key competitors, responsible of create more entertainment (multimedia) - Several proposals of tactical events to reinforce traffic to units, mainly BTL efforts

  • RYC ALIMENTOS S.A de C. V
    • Food and Beverage Services
    • 100 - 200 Employee
    • Marketing Manager
      • Jul 2013 - May 2016

      Responsibilities and Achievements – Build the Team from Scratch and reengineer of Commercial Model Responsible of Marketing Plan + Play Book for all channels - Consumer Knowledge management through key researchers partners in Mexico + Creative Agency Management (Chiat / Teran & Remo) gaining the leadership in CatMan for Chedraui & Heb - Owner of IBP (integrated Business Plan) Mid and Long Vision / P&L Owner - I&R responsible attached in S&OP Marketing Process also owner - 9 pax Team staff (Brand Manager, Trade Marketing, corporate image and advertising) + 46pax Field team Show less

  • Beiersdorf
    • Germany
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Northern LatAm Brand Manager | Personal Care
      • Aug 2012 - Jul 2013

      Responsibilities and Achievements- Build Forecast P&L across North LatAm region, (Strategy and Brand Health) MEX, CAM, VEN, COL & ECU- Implementation and execution of the Global Brand Initiatives.- Go to Market Strategy for innovation Skus (Path to purchase)

    • Brand Manager Personal Care
      • Mar 2011 - Aug 2012

      Responsibilities and Achievements- Responsible of Deodorants category (Top Net sales contributor), handling more than 250 SkusIn only 3 months we have placed our brand in the fourth position of the Market, improving the yield with an assortment strategy by channel/client- Launching NIVEA INVISIBLE | in 5 Weeks we surpassed all Invisible segment players (Rexona, BIO & Dove)Growing a double digit above the Category- Whitening Segment leaders this represents 30% of the T. SOM and 55% of SOM T. Feminine* Working Directly with Media Agencies (OMD) & Creative (DRAFT FCB) Show less

  • TV Azteca
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Marketing Manager
      • Jul 2010 - Feb 2011

      Responsibilities and Achievements Marketing strategies development focused in each of the 39 Localities that TV Azteca has all around the country. Continuous working with Market Intelligence (Ibope, Nielsen, TGI) to get findings and Key players (benchmark) as info to sales department. Play Book Local TV Report Directly (5): Market Intelligence, Promotions, Events & WEB+CRM Responsibilities and Achievements Marketing strategies development focused in each of the 39 Localities that TV Azteca has all around the country. Continuous working with Market Intelligence (Ibope, Nielsen, TGI) to get findings and Key players (benchmark) as info to sales department. Play Book Local TV Report Directly (5): Market Intelligence, Promotions, Events & WEB+CRM

  • Nestlé
    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Brand Manager | Liquid Beverages
      • May 2008 - Jun 2010

      Responsibilities and AchievementsIn charge of the P&L: Crunch, Nesquik and Nesfrappé (Nescafe) RTD. Responsible of handling a $90 million PO approx. With a portfolio of 25 SkusWork Directly with Media Agencies (Mindshare) & Creative (Saatchi & Saatchi | McCann)- Positioning of Crunch brand “Crunchear “| Winner of the segment “Best OOH Media“- Launching Nesquik Smoothies | Tripling the SOM in 3 months in Nestlé Flavors segment.- Launching Nesquik Special Edition | Helping with $ 3.5 million of RIG 2009- Pipeline I/R: Portfolio’s Innovation & Renovation | 3 Beverage Generations- Re-launching Brand Plan Nescafe Frappé 2010 | Kick- Off 2011- Nesquik 190ml Launching on a Traditional Channel | First Liquid Beverage for Low Status Channels (BOP) Show less

    • KAM | Professional Division
      • Feb 2006 - May 2008

      Responsibilities and AchievementsPerson in charge of SSSaccountsHandling the Trade budget assigned to each account-SSS Accounts (Walmart – Comercial Mexicana – Soriana – Chedraui – Heb) taking care of back -up house, bakeries, fountain drinks and prepared food (HRM Channel) with base in HQ Nestle Mexico City. With a 25% Sell Out business growth in 10 Months.- HORECA Channel, with the accounts: Grupo Posadas Hotels, Starwood, NH Hotels, Mayan Palace Group. Restaurants– Grupo Carso Sanborns. Within this year I re-designed client’s Menu, as well as promotions and exhibitions in sales points. In 9 months we accomplished 120% business growth. Show less

  • Volkswagen MX
    • Mexico
    • Wholesale Motor Vehicles and Parts
    • 700 & Above Employee
    • Marketing Trainee
      • Jun 2003 - Jan 2005

      Responsibilities and Achievements Brand Assistant of “Lupo – Lupo Fox” Developing market research for the product introduction and tropicalization alignment of the product to the Mexican market. I took this project as a baseline to accomplishment my thesis “Plan estratégico para lanzamiento de nuevos productos – Caso Práctico Volkswagen Lupo –“(Strategic plan for new products introduction) Responsibilities and Achievements Brand Assistant of “Lupo – Lupo Fox” Developing market research for the product introduction and tropicalization alignment of the product to the Mexican market. I took this project as a baseline to accomplishment my thesis “Plan estratégico para lanzamiento de nuevos productos – Caso Práctico Volkswagen Lupo –“(Strategic plan for new products introduction)

Education

  • Universidad Madero
    Lic en Administración de Empresas, Marketing
    2000 - 2004
  • Universidad Popular Autónoma del Estado de Puebla
    Master Top Management & Marketing, Master
    2015 -

Community

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