Experience

Uber Boat by Thames Clippers
• United Kingdom
• Travel Arrangements
• 100 - 200 Employee
• Head of Marketing

  • Sep 2023 - Present


Cayman Islands Department of Tourism

• Cayman Islands
• Travel Arrangements
• 1 - 100 Employee

• Regional Manager UK and Europe

  • 2019 - Sep 2023

  Heading up the Cayman Islands Department of Tourism’s London office promoting the Cayman Islands to the UK, Continental Europe, Asia and the Middle East targeting the luxury leisure market. Responsible for all activities related to conceptualizing and implementing market strategies and achieving visitor targets. Specific responsibilities include business and market development plus all aspects of public relations, sales and marketing of the Cayman Islands to both travel trade and direct to consumers, building awareness and engagement of Cayman as a luxury leisure destination. Applied sport and entertainment partnerships to elevate Cayman awareness and showcase the destination. Key Cayman features of Culinary, Art, Wellness, Music, Sport and Conservation and Nature content are used to engage customers via traditional and online advertising, social media, brand partnerships, CRM, trade and consumer shows, hosting travel trade and Journalists FAM trips, affinity and logistical partner promotions, travel trade trainings and incentives. Show less



InterContinental Hotels Group (IHG®)

• India
• Retail
• 1 - 100 Employee

• Director Global Brand Partnerships

  • Apr 2013 - Jun 2018

  Leading new business development team with remit to find and develop strategic alliances across the IHG brand portfolio that either build brand awareness,enhance the guest experience or generate loyalty. Alliances also support commercial, CSR and internal staff requirements. Current partner projects include placing electric vehicle charging points across IHG’s global network with Tesla and Chargemaster, building commercial and consumer engagement in motorsport with global partnerships with FORD, IMSA and BTCC including the concept, delivery and management of www.podiumpredictor.com plus global entertainment partnerships with Sony, Fox, Kindle, National Theatre and Fast and Furious Live as well as continuing sporting partnerships with the London & Berlin Marathons. Show less

• Director Marketing and Partnerships - EMEA

  • Jul 2005 - Apr 2013

  A new role for the company, the position sits between both sales and marketing disciplines working with third parties to drive revenue, brand positioning and brand awareness. Negotiating exclusive partnership deals, complementing each IHG brand’s customer segmentation, across industry sectors including: car manufacturers (BMW, SEAT, Vauxhall) film & entertainment (Sony 20th Century Fox, Disney, Dreamworks, Universal, Ambassador Theatre Group, British Museum), trade & consumer associations (Saga, IoD, the AA, the RHS and National Trust), retail (Boots, Sainsbury’s, Debenhams, play.com, Lakeland) charity (Heart UK, Race for Life), finance (American Express, Visa, Mastercard), sport (London 2012 Olympics, Rugby Football Union, The London Marathon, The Lawn Tennis Association, British Swimming, Gymnastics and Basketball and British Touring Cars).Commercial success, even in a recessionary market has been matched by marketing innovation, highlighted by the award winning online partnership portal www.greenroom.co.uk which has driven increased conversion and revenue growth in the leisure sector. Hotel Marketing Awards: 2009 Winner Best Digital Marketing2008 Winner Best Marketing Innovation Highly Commended – Marketing on a small budget 2007 Shortlisted – Best Leisure Campaign 2006 Winner – Best Leisure Campaign & Highly Commended Best Marketing Innovation2010 Nominated for the Marketing Week Engage Awards Show less



Europcar

• France
• Travel Arrangements
• 700 & Above Employee

• Head of Leisure Sales & UK Marketing

  • 2000 - 2005

  Heading up the UK Sales and Marketing team, my role was to attain and retain profitable leisure business from the UK market to the rest of Europcar’s global network via co-ordinated through the line sales and marketing campaigns. World of TUI (including Thomson, Lunn Poly), Worldchoice, expedia, ebookers and Goldmedal Travel are just some of the key travel trade accounts managed in our diverse distribution portfolio.Customers also range from Corporate fleet managers, Tour and Travel Agents, Airlines and Business Directors through to individual consumers. The role required a close working relationship with each country to enable a co-ordinated and centralised response strategy. Show less



Hertz

• United States
• Travel Arrangements
• 700 & Above Employee

• Head of Leisure Marketing/Pricing @ Hertz Europe

  • 1992 - 2000

  Throughout my time at Hertz Europe I headed up the UK marketing team, European Leisure Marketing team and the European Pricing teams. Responsibilities included build business via the travel trade and direct business across the both the leisure (UK & Europe) and business (UK) sectors. This involved the running the Hertz No1 Gold loyalty scheme in the UK and the introduction into the market place of pre-paid fully inclusive leisure car hire. Throughout my time at Hertz Europe I headed up the UK marketing team, European Leisure Marketing team and the European Pricing teams. Responsibilities included build business via the travel trade and direct business across the both the leisure (UK & Europe) and business (UK) sectors. This involved the running the Hertz No1 Gold loyalty scheme in the UK and the introduction into the market place of pre-paid fully inclusive leisure car hire.