Adrian Galak
Performance Marketing Specialist at Infermedica- Claim this Profile
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polski Native or bilingual proficiency
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angielski Professional working proficiency
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Bio
Kajetan Walczak
For almost a year of work in Brand24 Adrian made big progress and contributed to the generation of thousands of qualified leads using a search engine paid marketing (Google Ads, Bing Ads), social ads (Facebook) and conversion rate optimization. Some of his landing pages increased the conversion rate by up to 300%. I think he knows the ad platforms and optimization techniques very well and his analysis and reports gave us a lot of insights.
Michal Sadowski
Adrian is a highly dependable and forward-thinking Performance Marketing professional. He offers expertise in various paid marketing platforms including FB Ads, Google Ads, Bing Ads and more. Adrian's contributions helped to boost Brand24’s number of signups. He was instrumental in exploring new paid marketing channels such as Bing Ads. Moreover, Adrian is dedicated, self-motivated and very capable. He managed to build good relations with co-workers. I’ll be happy to recommend Adrian for any positions related to Performance Marketing.
Kajetan Walczak
For almost a year of work in Brand24 Adrian made big progress and contributed to the generation of thousands of qualified leads using a search engine paid marketing (Google Ads, Bing Ads), social ads (Facebook) and conversion rate optimization. Some of his landing pages increased the conversion rate by up to 300%. I think he knows the ad platforms and optimization techniques very well and his analysis and reports gave us a lot of insights.
Michal Sadowski
Adrian is a highly dependable and forward-thinking Performance Marketing professional. He offers expertise in various paid marketing platforms including FB Ads, Google Ads, Bing Ads and more. Adrian's contributions helped to boost Brand24’s number of signups. He was instrumental in exploring new paid marketing channels such as Bing Ads. Moreover, Adrian is dedicated, self-motivated and very capable. He managed to build good relations with co-workers. I’ll be happy to recommend Adrian for any positions related to Performance Marketing.
Kajetan Walczak
For almost a year of work in Brand24 Adrian made big progress and contributed to the generation of thousands of qualified leads using a search engine paid marketing (Google Ads, Bing Ads), social ads (Facebook) and conversion rate optimization. Some of his landing pages increased the conversion rate by up to 300%. I think he knows the ad platforms and optimization techniques very well and his analysis and reports gave us a lot of insights.
Michal Sadowski
Adrian is a highly dependable and forward-thinking Performance Marketing professional. He offers expertise in various paid marketing platforms including FB Ads, Google Ads, Bing Ads and more. Adrian's contributions helped to boost Brand24’s number of signups. He was instrumental in exploring new paid marketing channels such as Bing Ads. Moreover, Adrian is dedicated, self-motivated and very capable. He managed to build good relations with co-workers. I’ll be happy to recommend Adrian for any positions related to Performance Marketing.
Kajetan Walczak
For almost a year of work in Brand24 Adrian made big progress and contributed to the generation of thousands of qualified leads using a search engine paid marketing (Google Ads, Bing Ads), social ads (Facebook) and conversion rate optimization. Some of his landing pages increased the conversion rate by up to 300%. I think he knows the ad platforms and optimization techniques very well and his analysis and reports gave us a lot of insights.
Michal Sadowski
Adrian is a highly dependable and forward-thinking Performance Marketing professional. He offers expertise in various paid marketing platforms including FB Ads, Google Ads, Bing Ads and more. Adrian's contributions helped to boost Brand24’s number of signups. He was instrumental in exploring new paid marketing channels such as Bing Ads. Moreover, Adrian is dedicated, self-motivated and very capable. He managed to build good relations with co-workers. I’ll be happy to recommend Adrian for any positions related to Performance Marketing.
Credentials
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Account Based Marketing
CXLJan, 2022- Sep, 2024 -
LinkedIn advertising
CXLJan, 2022- Sep, 2024 -
Google Ads
Karol DziedzicDec, 2018- Sep, 2024 -
Business Negotiations
AKADOSMar, 2015- Sep, 2024
Experience
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Infermedica
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Poland
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Hospitals and Health Care
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100 - 200 Employee
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Performance Marketing Specialist
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Jul 2021 - Present
Scope of duties:* management and optimization of the main paid social channel - LinkedIn Ads,* co-creation and introduction of ABM strategy approach within the whole company,* preparation of analyzes and reports on the quality of performance marketing activities, work with Google Data Studio,* close cooperation with SDRs, Sales, and Outbound teams to maintain the highest quality of leads and their experience through the funnel,* lead cooperation with external partnerships - LinkedIn agency 'httpool',* conducting A/B test of prepared solutions. Show less
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Junior Performance Marketing Specialist
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Jul 2020 - Jun 2021
Scope of duties:* creation, management, and optimization of PPC campaigns in multiple channels - Google Ads, Facebook Ads, LinkedIn Ads,* preparation of analyzes and reports on the quality of performance marketing activities,* introduction of paid campaigns to 2 new markets - DACH and UAE.* HubSpot operations - workflows, audiences, lists,* conducting A/B test of prepared solutions.
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Brand24
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Italy
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Advertising Services
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1 - 100 Employee
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Junior Performance Marketing Specialist
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Jul 2019 - May 2020
Scope of duties: * creation, management, and optimization of paid campaigns in various PPC channels - Google Ads, Microsoft Ads, Facebook Ads, Quora Ads. * design and configuration of landing pages in Elementor, * conducting A/B tests of prepared solutions, * preparation of market research, performance results analysis. Scope of duties: * creation, management, and optimization of paid campaigns in various PPC channels - Google Ads, Microsoft Ads, Facebook Ads, Quora Ads. * design and configuration of landing pages in Elementor, * conducting A/B tests of prepared solutions, * preparation of market research, performance results analysis.
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Skalski Growth
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Poland
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Advertising Services
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1 - 100 Employee
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Growth Marketer
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Sep 2018 - Jun 2019
Coordination of projects aimed at helping small and mid-sized companies with lead generation, conversion optimization, marketing automation, and business analytics: * creation and management of multiple PPC campaigns in Google Ads and Facebook Ads, * design and configuration of landing pages and websites in Unbounce and Wordpress, * contact research, content creation, and management of email marketing campaigns in Woodpecker, * management of cross-platform integrations via Zapier, * web analytics, lead source tracking, and A/B testing, * preparation of business reports and market researches, * marketing strategy consultancy. Show less
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Google
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United States
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Software Development
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700 & Above Employee
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Account Associate
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Jul 2017 - Jan 2018
Contracted by Harvey Nash. Marketing consultant of Google advertising solutions for strategic agencies and top advertisers for the Polish market: * providing live-channel and ongoing support, * solved more than 500 technical queries through chat, email, and phone concerning issues with Google Ads, Google Analytics and Merchant Center, * ensuring the optimization of the use of tools and consultancy about product support. Contracted by Harvey Nash. Marketing consultant of Google advertising solutions for strategic agencies and top advertisers for the Polish market: * providing live-channel and ongoing support, * solved more than 500 technical queries through chat, email, and phone concerning issues with Google Ads, Google Analytics and Merchant Center, * ensuring the optimization of the use of tools and consultancy about product support.
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Funmedia
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Finland
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Events Services
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1 - 100 Employee
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Project Manager
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Aug 2016 - Dec 2016
Scope of duties: * management and supervision over the contracted projects, * preparing development strategies for companies, * conducting business consultations with external stakeholders, * database management, * creating content marketing materials. Scope of duties: * management and supervision over the contracted projects, * preparing development strategies for companies, * conducting business consultations with external stakeholders, * database management, * creating content marketing materials.
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Mars
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United States
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Design Services
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1 - 100 Employee
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Brand Ambassador
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Sep 2015 - May 2016
Following the company's marketing strategy on the local level in the students' environment. Scope of duties: * social media promotion, * representing the company at job fairs, * preparing promotional stands and events on the university, * indoor and outdoor promotion. Following the company's marketing strategy on the local level in the students' environment. Scope of duties: * social media promotion, * representing the company at job fairs, * preparing promotional stands and events on the university, * indoor and outdoor promotion.
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Education
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2014 - 2017
Uniwersytet Ekonomiczny we Wrocławiu (daw. Akademia Ekonomiczna im. Oskara Langego we Wrocławiu)
Bachelor Studies in International Business
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