Adrián Fallas

Product Owner at heyworld GmbH
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Contact Information
Location
Frankfurt Rhine-Main Metropolitan Area, DE
Languages
  • Inglés Full professional proficiency
  • Alemán Limited working proficiency
  • Español Native or bilingual proficiency

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Bio

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Lucía Iglesias Fedeli

Adrián is always looking for new things to learn. He is open to feedback and quickly tries to improve what he needs in order to produce quality work. Most importantly, his values are always leading his actions and he has an amazing customer service attitude, as well as his technological skills and creativity. We worked together at two jobs, it is always a pleasure to work with such a quality of human being and a spectacular professional!

Paul Juárez

Adrián has a great ability to lead projects, not only those design oriented and requiring high doses of creativity, but others that require skills different to his training or area of expertise. He is a result-oriented person, who focuses on getting things done. He achieves what is proposed with a sense of excellence in everything he does. He is a very disciplined person who knows how to balance the fulfillment of highly challenging goals in his job and at the same time accomplish a permanent workout routine, discover interesting readings, and keep ahead of issues of national and international interest.

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Credentials

  • Digital Product Management
    280 Group
    Oct, 2023
    - Sep, 2024
  • Certified Scrum Product Owner (CSPO)
    Scrum Alliance
    Nov, 2019
    - Sep, 2024
  • Membership
    AIPMM The Association of International Product Marketing and Management
    Nov, 2022
    - Sep, 2024
  • Scrum Master Certified (SMC)
    Scrum Alliance
    Feb, 2019
    - Sep, 2024

Experience

    • Germany
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Product Owner
      • Jan 2022 - Present

      * Collaborate with stakeholders to craft vision and concept development of a product * Take lead of the development team, defining product vision, roadmap, and growth opportunities, communicating with stakeholders throughout the project * Work with internal and external contacts to analyze needs and align product roadmap to strategic goals * Work closely with product management/business teams to create and maintain a product backlog according to business value or ROI * Keep up… Show more * Collaborate with stakeholders to craft vision and concept development of a product * Take lead of the development team, defining product vision, roadmap, and growth opportunities, communicating with stakeholders throughout the project * Work with internal and external contacts to analyze needs and align product roadmap to strategic goals * Work closely with product management/business teams to create and maintain a product backlog according to business value or ROI * Keep up with agile/scrum best practices and trends Show less * Collaborate with stakeholders to craft vision and concept development of a product * Take lead of the development team, defining product vision, roadmap, and growth opportunities, communicating with stakeholders throughout the project * Work with internal and external contacts to analyze needs and align product roadmap to strategic goals * Work closely with product management/business teams to create and maintain a product backlog according to business value or ROI * Keep up… Show more * Collaborate with stakeholders to craft vision and concept development of a product * Take lead of the development team, defining product vision, roadmap, and growth opportunities, communicating with stakeholders throughout the project * Work with internal and external contacts to analyze needs and align product roadmap to strategic goals * Work closely with product management/business teams to create and maintain a product backlog according to business value or ROI * Keep up with agile/scrum best practices and trends Show less

    • Germany
    • Manufacturing
    • 700 & Above Employee
    • Team Leader and Product Owner
      • Jan 2019 - Dec 2021

      * Execute and implement processes of digitalization and automation in our supply chain and payment providers in more than 28 countries accelerating Emma’s growth more than 200% on revenue through online and offline channels (growth YOY since 2019). * Work as an interface between Software Development, Business Development and Functional Areas of the organization for requirement gathering, user stories creation, feature production, product validation and execution. * Take ownership of… Show more * Execute and implement processes of digitalization and automation in our supply chain and payment providers in more than 28 countries accelerating Emma’s growth more than 200% on revenue through online and offline channels (growth YOY since 2019). * Work as an interface between Software Development, Business Development and Functional Areas of the organization for requirement gathering, user stories creation, feature production, product validation and execution. * Take ownership of digital products in order to develop, define, maintain, manage our product backlog to meet business goals following a strict prioritization scheme. * Achievement: Define the team’s vision and build self-standing teams from 1 location and 8 engineers to 5 remote locations with a mature team of more than 30 engineers.

    • Senior IT Project Manager
      • Jul 2018 - Dec 2018

      * Implement an agile SCRUM framework within the team to improve the team’s work, and provide quick and agile releases. * Plan, organise and allocate resources to execute and implement projects related to Software Development in more than 10 e-commerce stores in Europe. * Effectively communicate internal stakeholders, C-levels and Developments teams, the sprint goals, integration approach and plans for IT Infrastructure Integrations. * Support processes related to end-to-end release… Show more * Implement an agile SCRUM framework within the team to improve the team’s work, and provide quick and agile releases. * Plan, organise and allocate resources to execute and implement projects related to Software Development in more than 10 e-commerce stores in Europe. * Effectively communicate internal stakeholders, C-levels and Developments teams, the sprint goals, integration approach and plans for IT Infrastructure Integrations. * Support processes related to end-to-end release activities across product management and development. * Assist in validation of product, feature and release readiness based on quality and release criteria.

    • Intern Business Development
      • Jan 2018 - Jul 2018

      • Develop and maintain projects that increase the Spain’s e-commerce sales through trends analysis, benchmarking research, KPI’s driven activities • Report, generate and optimize content through analytic information, A/B testing, surveys and customer feedback • Support the operative process of the company (creation and optimization) from customer service to logistics in the before mentioned market

    • MBA Consultant
      • Feb 2017 - Jun 2017

      • Plan and design a new market entry strategy: Analyse 27 potential countries using a market&competitor analysis, PESTEL, trends and influencers data to determine alternatives to develop a following digital strategy. • Generate business decision models and customers flow charts to determine the best approach to incorporate this feature into the e-commerce channel. • Achievement: Create one implementation program for a new checkout model, developed for an e-commerce marketplace. • Plan and design a new market entry strategy: Analyse 27 potential countries using a market&competitor analysis, PESTEL, trends and influencers data to determine alternatives to develop a following digital strategy. • Generate business decision models and customers flow charts to determine the best approach to incorporate this feature into the e-commerce channel. • Achievement: Create one implementation program for a new checkout model, developed for an e-commerce marketplace.

    • Project Manager
      • Aug 2015 - Sep 2016

      • Plan and execute cross-functional requirements, within the company’s core delivery software, processing more than 100,000 packages yearly • Lead multi-disciplinary teams, to implement and maintain a new CMS using SCRUM methodologies for the e-commerce site for 40 countries • Generate customer-centric approaches to developing solutions that fit or target audiences through personas, scenarios, and other UX practices • Achievement: Deliver a new e-checkout platform, for 10 countries… Show more • Plan and execute cross-functional requirements, within the company’s core delivery software, processing more than 100,000 packages yearly • Lead multi-disciplinary teams, to implement and maintain a new CMS using SCRUM methodologies for the e-commerce site for 40 countries • Generate customer-centric approaches to developing solutions that fit or target audiences through personas, scenarios, and other UX practices • Achievement: Deliver a new e-checkout platform, for 10 countries, managing more than $8.1 million in sales, with 73,000 orders placed in 2016 (93% revenue increase compared to 2015), due implementation of UX best practices. Show less • Plan and execute cross-functional requirements, within the company’s core delivery software, processing more than 100,000 packages yearly • Lead multi-disciplinary teams, to implement and maintain a new CMS using SCRUM methodologies for the e-commerce site for 40 countries • Generate customer-centric approaches to developing solutions that fit or target audiences through personas, scenarios, and other UX practices • Achievement: Deliver a new e-checkout platform, for 10 countries… Show more • Plan and execute cross-functional requirements, within the company’s core delivery software, processing more than 100,000 packages yearly • Lead multi-disciplinary teams, to implement and maintain a new CMS using SCRUM methodologies for the e-commerce site for 40 countries • Generate customer-centric approaches to developing solutions that fit or target audiences through personas, scenarios, and other UX practices • Achievement: Deliver a new e-checkout platform, for 10 countries, managing more than $8.1 million in sales, with 73,000 orders placed in 2016 (93% revenue increase compared to 2015), due implementation of UX best practices. Show less

    • Costa Rica
    • Higher Education
    • 400 - 500 Employee
    • Masters Lead Generation Coordinator
      • Feb 2012 - Jul 2015

      • Drive traditional and digital marketing strategies, in more than 12 countries. Involving research, planning, budgeting, and execution with agencies and consultants for all master programs • Create and design marketing assets through copywriting, storytelling and visual aids that supported all serviced markets in Latin America • Achievement: Generate 15,900 new leads for the masters programs converting to 548 students, from more than 21 countries, representing a $27 million revenue • Drive traditional and digital marketing strategies, in more than 12 countries. Involving research, planning, budgeting, and execution with agencies and consultants for all master programs • Create and design marketing assets through copywriting, storytelling and visual aids that supported all serviced markets in Latin America • Achievement: Generate 15,900 new leads for the masters programs converting to 548 students, from more than 21 countries, representing a $27 million revenue

    • Web Designer
      • Dec 2009 - Apr 2012

      • Explore user’s needs through qualitative research, recollection of customer’s requirements, design, code, execute website solutions and post technical support to clients • Explore user’s needs through qualitative research, recollection of customer’s requirements, design, code, execute website solutions and post technical support to clients

    • Guatemala
    • Printing Services
    • 1 - 100 Employee
    • Graphic Designer
      • Apr 2008 - Aug 2009

      Create for point of sale, graphic design and 3D modelling for implementation of several projects for Kimberly Clark Professional and its affiliated brands. Create for point of sale, graphic design and 3D modelling for implementation of several projects for Kimberly Clark Professional and its affiliated brands.

    • United States
    • Outsourcing/Offshoring
    • 1 - 100 Employee
    • Bilingual Interviewer
      • Dec 2005 - Apr 2009

      Perform projects on different branches of market research as bilingual interviewer (Spanish - English) Perform projects on different branches of market research as bilingual interviewer (Spanish - English)

Education

  • HHL Leipzig Graduate School of Management
    Master of Business Administration (MBA), Administración y gestión de empresas, general
    2016 - 2018
  • Instituto Centroamericano de Administración de Empresas
    Leadership for High Potentials, Seminar
    2013 - 2013
  • Instituto Tecnológico de Costa Rica
    Diploma and Bachelor, Industrial Design Engineering and Communications
    2006 - 2012
  • Fachhochschule Vorarlberg
    Bachelor, Intermedia
    2010 - 2010

Community

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