Adrian F.
UX Researcher at WebFirst- Claim this Profile
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Spanish Native or bilingual proficiency
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Bio
TJ(Tianjie) S.
Adrian's boundless passion and deep insight made him one of my favorite people at Imagination. He has a unique talent and ability to frame business challenges, investigate customer pain points, and use Design Thinking to identify opportunity areas for future products and services. Our HMX clients he has collaborated with have also acknowledged his amazing ability to understand their values and empathize with their customers. In short, Adrian is a fantastic team player and I feel very very lucky to have gotten to work and collaborate with him.
Yann Caloghiris
So much is asked of agency strategists and researchers these days.. From staying up to date with the latest trends and consumer insights, understanding market segments, parsing data to derive insight and in many cases in days rather weeks, because the internet .. Adrian took all the challenges given in his stride, creating processes and tapping into his effortlessly analytical mind to guide the creative process and provide a perspective on which to build proposal. He took part in a 6 months long research program with me to uncover whether AI tools where already ripe to disrupt the design industry - the results where well supported, surprising and led to a talk at SXSW. Adrian also is a keen contributor to the team culture, with a positive and enthusiastic attitude that is contagious !
TJ(Tianjie) S.
Adrian's boundless passion and deep insight made him one of my favorite people at Imagination. He has a unique talent and ability to frame business challenges, investigate customer pain points, and use Design Thinking to identify opportunity areas for future products and services. Our HMX clients he has collaborated with have also acknowledged his amazing ability to understand their values and empathize with their customers. In short, Adrian is a fantastic team player and I feel very very lucky to have gotten to work and collaborate with him.
Yann Caloghiris
So much is asked of agency strategists and researchers these days.. From staying up to date with the latest trends and consumer insights, understanding market segments, parsing data to derive insight and in many cases in days rather weeks, because the internet .. Adrian took all the challenges given in his stride, creating processes and tapping into his effortlessly analytical mind to guide the creative process and provide a perspective on which to build proposal. He took part in a 6 months long research program with me to uncover whether AI tools where already ripe to disrupt the design industry - the results where well supported, surprising and led to a talk at SXSW. Adrian also is a keen contributor to the team culture, with a positive and enthusiastic attitude that is contagious !
TJ(Tianjie) S.
Adrian's boundless passion and deep insight made him one of my favorite people at Imagination. He has a unique talent and ability to frame business challenges, investigate customer pain points, and use Design Thinking to identify opportunity areas for future products and services. Our HMX clients he has collaborated with have also acknowledged his amazing ability to understand their values and empathize with their customers. In short, Adrian is a fantastic team player and I feel very very lucky to have gotten to work and collaborate with him.
Yann Caloghiris
So much is asked of agency strategists and researchers these days.. From staying up to date with the latest trends and consumer insights, understanding market segments, parsing data to derive insight and in many cases in days rather weeks, because the internet .. Adrian took all the challenges given in his stride, creating processes and tapping into his effortlessly analytical mind to guide the creative process and provide a perspective on which to build proposal. He took part in a 6 months long research program with me to uncover whether AI tools where already ripe to disrupt the design industry - the results where well supported, surprising and led to a talk at SXSW. Adrian also is a keen contributor to the team culture, with a positive and enthusiastic attitude that is contagious !
TJ(Tianjie) S.
Adrian's boundless passion and deep insight made him one of my favorite people at Imagination. He has a unique talent and ability to frame business challenges, investigate customer pain points, and use Design Thinking to identify opportunity areas for future products and services. Our HMX clients he has collaborated with have also acknowledged his amazing ability to understand their values and empathize with their customers. In short, Adrian is a fantastic team player and I feel very very lucky to have gotten to work and collaborate with him.
Yann Caloghiris
So much is asked of agency strategists and researchers these days.. From staying up to date with the latest trends and consumer insights, understanding market segments, parsing data to derive insight and in many cases in days rather weeks, because the internet .. Adrian took all the challenges given in his stride, creating processes and tapping into his effortlessly analytical mind to guide the creative process and provide a perspective on which to build proposal. He took part in a 6 months long research program with me to uncover whether AI tools where already ripe to disrupt the design industry - the results where well supported, surprising and led to a talk at SXSW. Adrian also is a keen contributor to the team culture, with a positive and enthusiastic attitude that is contagious !
Credentials
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Marketing Measurement Effectiveness (Eff Test)
IPA (Institute of Practitioners in Advertising)Feb, 2020- Oct, 2024 -
IPA Foundation Certificate
IPA (Institute of Practitioners in Advertising)Feb, 2017- Oct, 2024 -
Automotive Design Clay Sculpting
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Experience
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WebFirst
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Technology, Information and Internet
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1 - 100 Employee
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UX Researcher
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Apr 2023 - Present
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Lippert
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United States
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Automotive
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700 & Above Employee
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UX Researcher
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Nov 2020 - Mar 2023
• Led all research efforts, including recruiting participants, conducting studies, analyzing data, and providing actionable consumer insights and industry trends to creative teams and senior leadership • Formulated & presented plans for a more robust & unbiased research practice • Conducted user studies & interviews to empathize with RV community and advocate for their needs & interests • Performed futurecasting of industry & identified factors that could impact users • Communicated research findings and insights through reports, presentations, and visualizations to stakeholders • Organized & facilitated user centered workshops with senior directors • Conducted market analysis to guide product development strategy Show less
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Imagination
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Events Services
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1 - 100 Employee
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Creative Strategist & UX Research
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Jul 2016 - Jul 2020
Responsible for assisting creative teams with understanding what audiences expect from Ford and Lincoln CX, UX, and experiential, what the interests of audiences are, how the brand should speak and interact with them - and how to transform people into brand advocates. - Provided designers with insights for brand and audiences - Researched audience lifestyles, goals, and aspirations - Conducted and organized creative UX workshops - Created and executed ethnographic interviews - Analyzed trends and established key elements necessary that enabled successful experiences - Distilled business goals to convert data into a direction for a creative experience Show less
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Wayne State University
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United States
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Higher Education
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700 & Above Employee
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Adjunct Professor of Design Process/Design Thinking
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Aug 2018 - Dec 2019
• Instructed design students in the User Centered design process and applying human centered design in various disciplines including graphic design, fashion design, interior design, and industrial design • Assigned projects that escalated students knowledge in conducting user centered design • Introduced students to consumer trends and beginner's user research • Students used methods and applied design thinking within their major • Instructed design students in the User Centered design process and applying human centered design in various disciplines including graphic design, fashion design, interior design, and industrial design • Assigned projects that escalated students knowledge in conducting user centered design • Introduced students to consumer trends and beginner's user research • Students used methods and applied design thinking within their major
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GTB
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Morocco
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Truck Transportation
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1 - 100 Employee
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Ad Operations
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Dec 2014 - Jul 2016
- Worked closely with project managers to optimize ad campaign strategies- Investigated troubleshoot issues and provided solutions for ad implementation- Deployed digital advertising campaigns
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Content Studio, Strategy Intern
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Sep 2014 - Dec 2014
- Analyzed and researched targeted segment audiences to develop personas- Generated human insights for management on Ford account- Utilized data and analytics to give feedback to management on platforms to reach audiences
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Community
