Adriane Badauy
Marketing and Public Affairs Manager at Brazil-Canada Chamber of Commerce - BCCC- Claim this Profile
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Portuguese Native or bilingual proficiency
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English Professional working proficiency
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Bio
Alecsandra Vila Nova
Quick and accurate to have things done, that is Adriane Badauy. I had the pleasure to have Mrs. Badauy as my direct manager at FCBB where I currently work as a Social Media Coordinator. Adriane is careful and persevering in carrying out tasks and duties done aligned with her work team. She always goes straight to the point gently and does not waste time with unnecessary distractions. She is diligent, proactive and assiduous without losing her sense of humanity and understanding. I am 100% sure that Adriane is high value asset to any company and any team would be more than lucky to work with her.
Sergio Frias
As the leader of a volunteering based organization one of my toughest jobs is to motivate the team and keep them engaged. When it comes to Adriane, that was definitely not the case. Actually the opposite. Not only she was highly engaged, but she spent quite a bit of time to keep the team below her engaged. She was always on top of things and continuously looking for ways to make things better. Particularly good at coordinating the teams actions (not only her team’s), she strongly contributed to carry out the transformation that the FCBB’s Marketing Team went through, significantly changing the performance and the outreach of our institution. She will be missed, as her countless hours of competent dedication helped FCBB to overcome a bunch of roadblocks and we still have a lot to be done. Her output as a marketing professional, however, is not the only thing to be missed. Her positive energy and her fearlessness when it comes to challenges, always supportive of the new ideas and challenges posed by her boss and the rest of the team is second to none. Great attitude. She left her mark and the team is thankful for her contribution. More than that, I am thankful for her commitment, something not easy to find these days. Great person and great professional. It was amazing working with her.
Alecsandra Vila Nova
Quick and accurate to have things done, that is Adriane Badauy. I had the pleasure to have Mrs. Badauy as my direct manager at FCBB where I currently work as a Social Media Coordinator. Adriane is careful and persevering in carrying out tasks and duties done aligned with her work team. She always goes straight to the point gently and does not waste time with unnecessary distractions. She is diligent, proactive and assiduous without losing her sense of humanity and understanding. I am 100% sure that Adriane is high value asset to any company and any team would be more than lucky to work with her.
Sergio Frias
As the leader of a volunteering based organization one of my toughest jobs is to motivate the team and keep them engaged. When it comes to Adriane, that was definitely not the case. Actually the opposite. Not only she was highly engaged, but she spent quite a bit of time to keep the team below her engaged. She was always on top of things and continuously looking for ways to make things better. Particularly good at coordinating the teams actions (not only her team’s), she strongly contributed to carry out the transformation that the FCBB’s Marketing Team went through, significantly changing the performance and the outreach of our institution. She will be missed, as her countless hours of competent dedication helped FCBB to overcome a bunch of roadblocks and we still have a lot to be done. Her output as a marketing professional, however, is not the only thing to be missed. Her positive energy and her fearlessness when it comes to challenges, always supportive of the new ideas and challenges posed by her boss and the rest of the team is second to none. Great attitude. She left her mark and the team is thankful for her contribution. More than that, I am thankful for her commitment, something not easy to find these days. Great person and great professional. It was amazing working with her.
Alecsandra Vila Nova
Quick and accurate to have things done, that is Adriane Badauy. I had the pleasure to have Mrs. Badauy as my direct manager at FCBB where I currently work as a Social Media Coordinator. Adriane is careful and persevering in carrying out tasks and duties done aligned with her work team. She always goes straight to the point gently and does not waste time with unnecessary distractions. She is diligent, proactive and assiduous without losing her sense of humanity and understanding. I am 100% sure that Adriane is high value asset to any company and any team would be more than lucky to work with her.
Sergio Frias
As the leader of a volunteering based organization one of my toughest jobs is to motivate the team and keep them engaged. When it comes to Adriane, that was definitely not the case. Actually the opposite. Not only she was highly engaged, but she spent quite a bit of time to keep the team below her engaged. She was always on top of things and continuously looking for ways to make things better. Particularly good at coordinating the teams actions (not only her team’s), she strongly contributed to carry out the transformation that the FCBB’s Marketing Team went through, significantly changing the performance and the outreach of our institution. She will be missed, as her countless hours of competent dedication helped FCBB to overcome a bunch of roadblocks and we still have a lot to be done. Her output as a marketing professional, however, is not the only thing to be missed. Her positive energy and her fearlessness when it comes to challenges, always supportive of the new ideas and challenges posed by her boss and the rest of the team is second to none. Great attitude. She left her mark and the team is thankful for her contribution. More than that, I am thankful for her commitment, something not easy to find these days. Great person and great professional. It was amazing working with her.
Alecsandra Vila Nova
Quick and accurate to have things done, that is Adriane Badauy. I had the pleasure to have Mrs. Badauy as my direct manager at FCBB where I currently work as a Social Media Coordinator. Adriane is careful and persevering in carrying out tasks and duties done aligned with her work team. She always goes straight to the point gently and does not waste time with unnecessary distractions. She is diligent, proactive and assiduous without losing her sense of humanity and understanding. I am 100% sure that Adriane is high value asset to any company and any team would be more than lucky to work with her.
Sergio Frias
As the leader of a volunteering based organization one of my toughest jobs is to motivate the team and keep them engaged. When it comes to Adriane, that was definitely not the case. Actually the opposite. Not only she was highly engaged, but she spent quite a bit of time to keep the team below her engaged. She was always on top of things and continuously looking for ways to make things better. Particularly good at coordinating the teams actions (not only her team’s), she strongly contributed to carry out the transformation that the FCBB’s Marketing Team went through, significantly changing the performance and the outreach of our institution. She will be missed, as her countless hours of competent dedication helped FCBB to overcome a bunch of roadblocks and we still have a lot to be done. Her output as a marketing professional, however, is not the only thing to be missed. Her positive energy and her fearlessness when it comes to challenges, always supportive of the new ideas and challenges posed by her boss and the rest of the team is second to none. Great attitude. She left her mark and the team is thankful for her contribution. More than that, I am thankful for her commitment, something not easy to find these days. Great person and great professional. It was amazing working with her.
Credentials
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Leading Teams
Coursera Course CertificatesAug, 2016- Sep, 2024
Experience
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Brazil-Canada Chamber of Commerce - BCCC
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Online Audio and Video Media
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1 - 100 Employee
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Marketing and Public Affairs Manager
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Jul 2022 - Present
As BCCC Marketing and Public Affairs, I am responsible for the Chamber's daily operations. I work closely with the Board of Directors, Members and Partners, which allows me to increase BCCC representation in Canada more assertively and promote business opportunities between Brazil and Canada through events, networking and strategic partnerships. As BCCC Marketing and Public Affairs, I am responsible for the Chamber's daily operations. I work closely with the Board of Directors, Members and Partners, which allows me to increase BCCC representation in Canada more assertively and promote business opportunities between Brazil and Canada through events, networking and strategic partnerships.
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Business Owner
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Nov 2020 - Present
In 2020, the pandemic made the world review its concepts and way of life. Social interaction has diminished, depriving families of enjoying important dates together. In 2020 I launched _Creative Pumpkin Party_ with the view that it was the perfect time to offer a service to Brazilians who value the culture of family celebration but could no longer leave the country. In this way, Creative Pumpkin Party offered small, personalized party kits, delivered to the door, ready to be placed on the table and photographed or to be part of a video party. Show less
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FCBB - Federation of Canadian-Brazilian Businesses
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Professional Training and Coaching
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1 - 100 Employee
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Marketing Manager
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Nov 2019 - Jul 2020
Worked as a volunteer with the same tenacity as if it was a paying job. Developed and implemented strategy on social media presence increasing FCBB’s presence across LinkedIn, Instagram and Facebook. In addition to the social media revamp, worked on new formats for events, media, and strategic partnerships. Worked as a volunteer with the same tenacity as if it was a paying job. Developed and implemented strategy on social media presence increasing FCBB’s presence across LinkedIn, Instagram and Facebook. In addition to the social media revamp, worked on new formats for events, media, and strategic partnerships.
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LAMSA
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Brazil
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Truck Transportation
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100 - 200 Employee
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Marketing & Communication Manager
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Nov 2003 - May 2016
I oversaw corporate and institutional communications, marketing, ombudsman, and the brand image of the highly visible organization as its department head. I directed a team of four in crafting and deploying over 90 communications and marketing campaigns annually. I headed up a team of two in investigation and resolution of over 8,500 ombudsman calls yearly. I restructured the emergency care response of six agents and more than 20K calls annually. I collaborated with members of all the highways of Brazil in debating ideas to foment the sector and defend interests of Invepar and its subsidiaries. I directed the press office, created positive guidelines, on-demand service, crisis management, and image analysis. I represented Invepar holding company in the Brazilian Association of Highways. I authored annual reports. A few highlights: ✪ I achieved a LAMSA brand satisfaction index of 84%, as of 2015, of one of the largest toll plazas in Brazil, a toll road that receives an average of 400K vehicles daily. ✪ I earned a high index of employee approval, 84%, for internal communications (2015). ✪ I sat on Invepar’s communication committee to share best practices and innovations that were adopted by many other companies in group. ✪ I facilitated crisis management committee of LAMSA. ✪ I developed and launched IVA integration with LAMSA’s Twitter profile to share traffic conditions with automation and without hiring additional personnel and developed social media strategy for ABCR. LAMSA is the concessionaire that manages the Yellow Line, one of the most important expressways in the city of Rio de Janeiro, with 17.2 million inhabitants and is the first urban highway to have a toll plaza with manual and automatic lanes. In its 17.4km length, an average of 357,000 vehicles circulates per day, generating 607 jobs in operational and administrative functions focused on providing services to users, road safety and social development of the surrounding communities. Show less
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Centro Universitário UniCarioca
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Brazil
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Construction
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1 - 100 Employee
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Project Development Manager
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2002 - 2003
I worked to promote a campaign aimed at bringing awareness of high-speed and drunk driver dangers to the city-wide population of 6M+. I targeted children via public schools by presenting through playful work of theatrical presentations in schools. I reached adult drivers through massive campaign portraying real cars scattered around city after accidents. Each exhibit presented the life story of the victims. I worked to promote a campaign aimed at bringing awareness of high-speed and drunk driver dangers to the city-wide population of 6M+. I targeted children via public schools by presenting through playful work of theatrical presentations in schools. I reached adult drivers through massive campaign portraying real cars scattered around city after accidents. Each exhibit presented the life story of the victims.
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Helion Povoa Laboratory
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Brazil
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Hospitals and Health Care
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Marketing Coordinator
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1996 - 2000
I launched and structured the first marketing department for one of the highest regarded clinical analysis laboratories in the city. I developed a non-existent marketing department with strategies for participation in events, mail marketing, brand promotion, visual standardization, and image shielding. I also collaborated with consultants on initiative to open franchises. I launched and structured the first marketing department for one of the highest regarded clinical analysis laboratories in the city. I developed a non-existent marketing department with strategies for participation in events, mail marketing, brand promotion, visual standardization, and image shielding. I also collaborated with consultants on initiative to open franchises.
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Education
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1990 - 1994
Pontifícia Universidade Católica do Rio de Janeiro
Bachelor of Science in Publicity & Propaganda, Publicity & Propaganda -
2000 - 2001
Pontifícia Universidade Católica do Rio de Janeiro
Post degree, Marketing -
2014 - 2014
Fundação Dom Cabral
Leader Development Program
Community
