Adrian Brian Cruz
Chief Product Officer at Good Counsel- Claim this Profile
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Topline Score
Bio
Matthew Barbarasch
Few people have the opportunity to report to a manager who is not only a boss, but a mentor—but I did when I worked for Adrian. Adrian's approach to research is something to be sought after in this industry. He is a gifted story teller and through his consultative approach he instantly is perceived as a trusted advisor by clients. Any client would be lucky to have him as their research partner and any company would be lucky to have Adrian as part of their team.
Thuy Hong Vazquez
Adrian is an exceptionally intelligent, analytical and innovative leader. As my direct manager, his aspirations for and execution of high quality, insightful and client-centric work was contagious in the workplace. Having him as a mentor during my time at Millward Brown Digital has been invaluable.
Matthew Barbarasch
Few people have the opportunity to report to a manager who is not only a boss, but a mentor—but I did when I worked for Adrian. Adrian's approach to research is something to be sought after in this industry. He is a gifted story teller and through his consultative approach he instantly is perceived as a trusted advisor by clients. Any client would be lucky to have him as their research partner and any company would be lucky to have Adrian as part of their team.
Thuy Hong Vazquez
Adrian is an exceptionally intelligent, analytical and innovative leader. As my direct manager, his aspirations for and execution of high quality, insightful and client-centric work was contagious in the workplace. Having him as a mentor during my time at Millward Brown Digital has been invaluable.
Matthew Barbarasch
Few people have the opportunity to report to a manager who is not only a boss, but a mentor—but I did when I worked for Adrian. Adrian's approach to research is something to be sought after in this industry. He is a gifted story teller and through his consultative approach he instantly is perceived as a trusted advisor by clients. Any client would be lucky to have him as their research partner and any company would be lucky to have Adrian as part of their team.
Thuy Hong Vazquez
Adrian is an exceptionally intelligent, analytical and innovative leader. As my direct manager, his aspirations for and execution of high quality, insightful and client-centric work was contagious in the workplace. Having him as a mentor during my time at Millward Brown Digital has been invaluable.
Matthew Barbarasch
Few people have the opportunity to report to a manager who is not only a boss, but a mentor—but I did when I worked for Adrian. Adrian's approach to research is something to be sought after in this industry. He is a gifted story teller and through his consultative approach he instantly is perceived as a trusted advisor by clients. Any client would be lucky to have him as their research partner and any company would be lucky to have Adrian as part of their team.
Thuy Hong Vazquez
Adrian is an exceptionally intelligent, analytical and innovative leader. As my direct manager, his aspirations for and execution of high quality, insightful and client-centric work was contagious in the workplace. Having him as a mentor during my time at Millward Brown Digital has been invaluable.
Credentials
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Machine Learning: From Data to Decisions - July 2022
Massachusetts Institute of TechnologySep, 2022- Nov, 2024 -
Programming for Everybody (Python)
University of MichiganFeb, 2020- Nov, 2024 -
The Data Scientist's Toolbox
The Johns Hopkins UniversityFeb, 2020- Nov, 2024 -
Getting Started with Google Analytics 360
GoogleNov, 2019- Nov, 2024 -
Google Analytics for Power Users
GoogleNov, 2019- Nov, 2024
Experience
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Good Counsel
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Chief Product Officer
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Apr 2020 - Present
+ Lead roadmap and development of Good Counsel's commerce platform integrating best-in-class partners spanning Shopify Plus, Stripe, Salesforce, and proprietary software. + Develop and enhance analytics via R and Python to support KPI dashboards in Tableau and predictive machine learning applications. + Facilitate performance marketing learning agendas and hands-to-keyboard executions in Ads Managers (FB/Instagram, Snap, TikTok, Google) + Develop partnerships across the intersection of commerce, fashion and logistics. Show less
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Snap Inc.
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United States
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Software Development
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700 & Above Employee
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Group Lead, Marketing Science for Global Agencies
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May 2019 - Jan 2020
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Group Lead, Marketing Science
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Aug 2016 - May 2019
Enabling and accelerating revenue through measurement solutions. Key areas of focus: Telco, Tech, FinServ, Automotive and Agency relationships.
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Insights by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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VP Research - Digital Media Group
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Jul 2013 - Aug 2016
Always in development, driving beyond beta. Always in development, driving beyond beta.
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Fusion Research + Analytics LLC
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Washington D.C. Metro Area
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Managing Director
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Jul 2011 - Jun 2013
Develop, establish, and manage business processes for business development, marketing, and consulting/research operations. Manage company P&L alongside of the founder. Develop and establish relationships with prospects and current clients. Develop, establish, and manage business processes for business development, marketing, and consulting/research operations. Manage company P&L alongside of the founder. Develop and establish relationships with prospects and current clients.
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Coherency
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Market Research
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1 - 100 Employee
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Independent Consultant
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Jun 2011 - Sep 2011
Provide continuity for a number of key projects and accounts.
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Director
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Sep 2009 - Jun 2011
Division head for the quantitative research practice. Counseled and developed research for a variety of industries including media & entertainment, healthcare & medical devices, financial services, and hospitality & resorts. Created an operational quantitative division in less than a quarter setting up a portfolio of panel providers, fielding agencies and PhD statisticians. Managed and executed the soup to nuts research life-cycle.
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Discovery Inc
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United States
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Entertainment
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700 & Above Employee
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Research Manager
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Jan 2007 - Sep 2009
Research manager focused on developing intelligence platforms to address business goals. Areas of focus include the Development and Refinement of: Custom Market Segmentations, Reliable Brand Measurement Platforms, Media Performance, Knowledge Management Infrastructures, among others. Research manager focused on developing intelligence platforms to address business goals. Areas of focus include the Development and Refinement of: Custom Market Segmentations, Reliable Brand Measurement Platforms, Media Performance, Knowledge Management Infrastructures, among others.
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AOL
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United States
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Software Development
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700 & Above Employee
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Senior Market Research Analyst
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Jan 2005 - Jan 2007
Research manager overseeing the design and execution of Brand Development studies and Word of Mouth Research. Brand development research include Brand Mapping and Brand Identity studies. Word of Mouth research utilizes survey-based methods and online textual mining. Studies facilitate the formulation of Brand development and marketing strategy.
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Senior Market Research Analyst/SAS Programmer
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Feb 2004 - Dec 2004
SAS programmer analyzing consumer databases. Developed and analyzed web usage databases to report web traffic usage. Developed URL management database and macro programming operations to facilitate Key Performance Indicator reporting. Ran statistical operations to perform various standard and ad-hoc web usage analyses. Managed contractors to execute day to day maintenance and programming for primary research sampling.
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Market Research Analyst/SAS Programmer
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Oct 2002 - Feb 2004
SAS programmer analyzing consumer databases. Developed and analyzed web usage databases to report web traffic usage. Developed URL management database and macro programming operations to facilitate Key Performance Indicator reporting. Ran statistical operations to perform various web usage analyses. Developed and optimized processes for sampling and data appends for traditional primary research studies.
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Independent Contractor for AOL Inc.
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Feb 2002 - Oct 2002
SAS programmer supporting primary research sampling. Programmed and maintained SQL code for standardized and ad-hoc data queries. Ran processes in a Unix-based SAS environment. Streamlined code to facilitate reduced turn-around and more complex stratified quota sampling.
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Education
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1996 - 2001
McGill University
B.A., Economics, Sociology, International Development Studies -
1992 - 1996
Our Lady of Good Counsel High School
Community
