Experience

AKIPOSSO+

• Brazil
• Civic and Social Organizations
• 1 - 100 Employee

• Estratégias Operacionais

  • Apr 2020 - Present

  • Coordenação do processo de Call Center; • Apoio à área de comunicação; • Reuniões diárias com board; • Operacionalização e estratégia das ações com ongs, parceiros e doadores; • Reports; • Coordenação do processo de Call Center; • Apoio à área de comunicação; • Reuniões diárias com board; • Operacionalização e estratégia das ações com ongs, parceiros e doadores; • Reports;

• Estratégias Operacionais e Comunicação

  • Aug 2019 - Present

  • Coordenação do processo de Call Center; • Apoio à área de comunicação; • Reuniões diárias com board; • Operacionalização e estratégia das ações com ongs, parceiros e doadores; • Reports; • Coordenação do processo de Call Center; • Apoio à área de comunicação; • Reuniões diárias com board; • Operacionalização e estratégia das ações com ongs, parceiros e doadores; • Reports;



ATito Consultoria de Marketing

• Fundador

  • Jan 2019 - Present

  Advice on marketing, such as: events, social media, communication material, blog content, google and facebook ads, planning and execution of marketing initiatives and campaigns, to increase the profitability of the business and brand positioning. Advice on marketing, such as: events, social media, communication material, blog content, google and facebook ads, planning and execution of marketing initiatives and campaigns, to increase the profitability of the business and brand positioning.



Ariadna Communications Group

• United States
• Advertising Services
• 400 - 500 Employee

• Marketing Executive Latin America

  • Jun 2019 - Oct 2020

  • Tetra Pak exclusive customer service; • Management and support for Online, Offline and Social Media campaigns; • Monthly reporting through reports and monitoring of KPIs; • Weekly meetings with board, to present the results;

• Production Executive

  • Mar 2019 - Jun 2019

  Responsible for the marketing activation management of Visit Florida through a multimedia truck in the cities of São Paula and Rio Janeiro



Napster Group

• Marketing Manager of Latin America

  • Aug 2014 - Feb 2019

  • Marketing strategies development for different products categories to achieve the revenue, profitability and market-share targets; • In charge of marketing field in Latin America; • Planning and development of actions with partners, events and endomarketing; • Online campaigns management and incentives with partners; • Brand repositioning as digital platform for B2B; • Business strategies for market positioning over the competition and participation in business plan; • In charge of visual brand identity as: landing pages, tutorial, promotional material and promotional gifts. Main Achievements: o Communication management for Public Relations – increasing the brand awareness in the last 02 years; o In charge of D2C channels communication and partners through marketing e-mail, push notifications and SMS, improving the engagement and loyalty of the user with the product and increasing in 50% the conversion; o Music service product release in three countries (Chile, Ecuador and Central America), stabilizing the brand in Latin America, and Ecuador is the second most profitable country for the company in the region; o Partnership release with Corinthians club, strengthening the brand in Brazil; o Social networks project leadership of Latina America, consolidating the brand in the media and increasing followers in 11% compared to the global basis of the company – 2014. Show less



Terra

• Retail Luxury Goods and Jewelry

• Marketing Consultant

  • Jun 2005 - Jun 2013

  • Marketing budget management of more than U$ 18 million/year; • In charge of the brand consolidation campaign with the tittle: “What’s yours?” with the development of 360° campaigns with partner agencies: TV, Printed and Digital Media, Trade Media, OOH, Events and Public Relations;• Brand repositioning in 2008 as content provider, contributing to the Terra to be the second most accessed site in Brazil and one of world top 40; • Effective participation in negotiations with advertising and events agencies; • Actions development with Links sponsored in Brazil, USA and Latin America promoting the sales of Sonora and Sunday Tv products, leveraging the Portal audience; • Online and offline communication actions coordination (auto promo/ mkt email) and brand communication alignment in general (campaigns, events, actions) with Latin America;• Leader of Digital Media Out of Home Project– DOOH;• In charge music platform media strategy created in 2007 - O Planeta Terra Festival; • Marketing budget projection comprising medias costs, events, campaigns, agencies fees, surveys and special projects. Main Achievements:o Media plan for brand repositioning with the Marketing Board and the CEO; o Digital Out of Home project which resulted in the opening of a specific field for contract management and negotiations, as well as new product that resulted in source of income to the company. Show less

• Marketing Analyst

  • Jun 2001 - Jun 2005

  • Marketing budget projection comprising medias costs, events, campaigns, agencies fees, surveys and special projects.

• Secretary

  • Dec 1997 - Jun 2001

  -Responsible for coordinating the activities and agenda of executives;-Organization of conferences, documents, meetings, trips, among others.


American Decor
• United States
• Wholesale
• Sales Assistant

  • Jul 1997 - Dec 1997


T. de Andrade Serviços Ltda

• Administrative Manager

  • Sep 1994 - Feb 1997

  Coordination, management of hiring professionals, payments, material purchases, internal processes, management reports and prospecting of clients. Coordination, management of hiring professionals, payments, material purchases, internal processes, management reports and prospecting of clients.


Pé de Moleque - Children's clothing
• Seller

  • Sep 1991 - May 1992