Adriana Rivas
Strategic and Cultural Planner at Copiloto- Claim this Profile
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Inglés Full professional proficiency
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Spanish Native or bilingual proficiency
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Francés Limited working proficiency
Topline Score
Bio
Credentials
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DELF B1
Alliance Française de LimaDec, 2020- Sep, 2024 -
Strategy Summer Camp
SweatheadAug, 2020- Sep, 2024
Experience
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Copiloto
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Peru
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Advertising Services
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1 - 100 Employee
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Strategic and Cultural Planner
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Aug 2019 - Present
- Conduct primary and secondary research to identify insights and study cultural trends in various topics, including youth education, Gen Z, public transport, finances, and more. - Analyze and interpret what drives and motivates people, as well as the broader cultural context that shapes their rituals, attitudes, and behaviors. - Develope full strategy decks for creative briefings and client meetings. - Lead the project 'Briefing de Cultura,' the first trend report created by Copiloto - Facilitate trend reports to clients and the creative team. - Lead brainstorming sessions and ideation workshops with clients, creatives and facilitate collaboration across teams to identify new opportunities and spark creative ideas and solutions. Show less
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La Nave Producciones
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Spain
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Movies, Videos, and Sound
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Content Creator and General Production Assistant
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Jun 2016 - Nov 2018
- Created engaging and informative content for various social media platforms, including Facebook, Twitter, and Instagram. -Assisted in the pre-production, production, and execution of the company's theater plays. -Managed communication between the producer, theater directors, and actors to ensure seamless execution of performances. - Coordinated invitations and PR courtesy passes for guests and media representatives. - Supervised the theaters' box offices to ensure efficient and effective customer service. Show less
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Content and Community Manager Graduate Intern
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Apr 2016 - Jun 2016
-Managed the Facebook fan page for the then-presidential candidate Pedro Pablo Kuczynski. -Wrote and created content aimed at recruiting supporters and attracting undecided voters. -Monitored posts and engaged in constant communication with the community -Managed the Facebook fan page for the then-presidential candidate Pedro Pablo Kuczynski. -Wrote and created content aimed at recruiting supporters and attracting undecided voters. -Monitored posts and engaged in constant communication with the community
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Freekimedia
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IT Services and IT Consulting
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Marketing Graduate Intern
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Nov 2015 - Mar 2016
-Conceptualized and developed ideas for communication and digital marketing campaigns for various company products. -Created social media content for Freekimedia products. -Game design: created content and rules for applications and games for mobile devices. -Developed presentations for the company's clients. -Conceptualized and developed ideas for communication and digital marketing campaigns for various company products. -Created social media content for Freekimedia products. -Game design: created content and rules for applications and games for mobile devices. -Developed presentations for the company's clients.
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Education
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2017 - 2017
Brother Lima Escuela de Creativos
Planning and Strategic Creativity -
2016 -
Escuela de Postgrado UTP
Consumer Insights -
2010 - 2015
Universidad Peruana de Ciencias Aplicadas
Bachelor of Communication and Advertising
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