Experience

Penhaligon's

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Campaign & Editorial Manager

  • Jan 2022 - Present

• Brand Content Producer

  • Sep 2019 - Jan 2022

  Communication, Content Strategy & Content CreationResponsible for the Global 360 Campaigns development liaising with different channels, markets, and agencies. (Image creation, photoshoots, marketing collateral, videos) Content Strategy for different channels and touch points, from own retail stores to travel retail pop ups, retailers.com websites .Social & Digital support creating content plan, strategy, and assets. Brand guardian, creating and sharing brand guidelines.

• Global Marketing Executive

  • Jan 2019 - Aug 2019

  Responsible for the pipeline & product development of the gifting global strategy. Development of 360 Marketing Campaigns, liaising with different partners and stakeholders.Content Creation and Budget Management

• Product Marketing Executive - NPD

  • Jun 2018 - Jan 2019

  Responsible for the pipeline of new launches and product development for Penhaligon's brand, supporting the Senior Product Marketing Manager.Collaborative and partners with cross-functional teams to lead initiatives. (including packaging, regulatory affairs, sourcing, demand planning, creative agency.)Artworks process flow managementCost and gross margin management at all stages of NPD ensuring value analysis established as an integral part of the NPD process.



Ray-Ban

• Italy
• Retail Apparel and Fashion
• 100 - 200 Employee

• Cool Hunter

  • Apr 2016 - Jun 2018

  Freelancer coolhunter for the Ray-Ban Trend Envisioners community, working in different tasks as business strategy, design, branding and communications. Freelancer coolhunter for the Ray-Ban Trend Envisioners community, working in different tasks as business strategy, design, branding and communications.



Natura

• United States
• Facilities Services
• 1 - 100 Employee

• Brand Coordinator - Gifting

  • Feb 2014 - Jun 2016

  Created the global gifting strategy and portfolio for Valentine’s day and Christmas for all customers market: women, men, children and babies.Managed multiple projects from the gifting pipeline.Leaded and managed multidisciplinary teams.Presented project phases for approval in innovation committees formed by senior stakeholders.Produced financial analysis and managed project budgets.Created risk analysis and risk management plans.Developed briefs for communication materials and managed their workflow.Coordinated package design, product samples and production.Developed 360º marketing plan, mood boards and brand books. Show less

• Product Developer - International Marketing

  • Jul 2012 - Jan 2014

  Managed multiple projects from the pipeline of new releases in Europe and Latin America, adaptation of products for European and Latin American markets from creation to delivery of the finished products in all countries.Leaded and managed multidisciplinary teams. Development of new process and suppliers for product production in Argentina & Colombia.Coordinated the workflow of communication materials and package design from brief to production.Knowledge of legislation for cosmetics regulation in the European Union and Latin America.Worked with different cultures and senior stakeholders from Europe and Latin America.Main Achievement: successful launch of 150 SKUS in different categories. Show less

• Intern - Commercial Communication

  • Jul 2011 - Jun 2012

  Supported projects and initiatives related to commercial communication platforms such as: graphic design of Natura’s Magazine, study of portfolio’s efficiency and creation of a digital magazine.Launched a monthly report of trends and benchmark in marketing/communication and a panel of knowledge management with KPIs.Assisted shootings for Natura’s Magazine.Created a corporate blog describing the intern routine to promote Natura's internship program.