Experience

KEF Media

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President of Client Services

  • Jun 2011 - Present

  Formulate the development and execution of integrated strategies and plans for the promotion of high-profile clients and Fortune 500 companies. Key responsibilities and accomplishments include: • Formulation and development of creative promotional concepts and strategies, including the production of public relations videos, social media videos, and the coordination of Satellite Media Tours, Virtual Media Tours and press junkets. • Development and management of broadcast public relations campaigns for London 2012 Olympic sponsors, Sochi 2014, Rio 2016, PyeongChang 2018 and Tokyo 2020 Olympic sponsors, including DeVry University, BP, Kellogg’s, Visa and Toyota. • Utilization of NASCAR public relations experience to manage motorsports projects for Ritz, Shell-Pennzoil, Aflac, Aspen Dental, Toyota and Valvoline. • Extensive coordination and collaboration with celebrities for product endorsements, new product launches and entertainment initiatives. Show less



Turner Motorsports

• United States
• Spectator Sports

• Public Relations Director

  • 2010 - Jun 2011

  Responsibilities for this NASCAR Camping World Truck Series team include: • Management of all Public and Media Relations activities for Turner Motorsports and the No. 4 and 31 NASCAR Camping World Truck Series teams. • Proactively pitch and secure local and national media opportunities for 15-time AMA Champion and NCWTS Most Popular Driver, Ricky Carmichael, including the management of publicity surrounding Carmichael’s career debut in the NASCAR Nationwide Series. • Management of team communications throughout a NASCAR Camping World Truck Series race to secure national television and radio coverage of driver and team’s performance on-track. • Work closely with sponsors to ensure all contractual requirements and special needs are met and secure media opportunities for primary sponsors. • Schedule and execute driver appearances at each race including meet and greets with guests, Q&A sessions, at-track hospitality and in-market appearances. • Development and writing of team correspondence, including press releases, pre-race and post-race reports. • Serve as corporate spokesperson at-track and at all events. • Coordinate the production of all sponsor-related materials including but not limited to hero cards and decals for the race truck. Show less



TRG Motorsports

• United States
• Spectator Sports
• 1 - 100 Employee

• Public Relations Account Manager

  • Nov 2009 - Jun 2010

  Responsibilities for this NASCAR Sprint Cup Series team included: • Management of all Public and Media Relations activities for TRG Motorsports and the No. 71 NASCAR Sprint Cup Series team. • Securing local and national media coverage for the 2000 NASCAR Sprint Cup Series champion Bobby Labonte and team owner including features in national publications, television programs and websites, as well as the management of team communications throughout a NASCAR Sprint Cup Series race to include securing national television and radio coverage of driver and team’s performance on-track. • Working closely with sponsors to ensure all contractual requirements and special needs were met and securing media coverage for primary sponsors. • Scheduling and executing sponsor-requested driver appearances at each race including meet and greets with guests, Q&A sessions, at-track hospitality and in-market appearances. • Designing, developing and writing of all team correspondence, including press releases, pre-race and post-race reports. • Provide public relations support to TRG’s Grand-Am Series efforts during the Rolex 24-Hours at Daytona, as well as other events. Show less



Motorsports Authentics

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Public Relations Manager

  • 2008 - 2009

  Responsibilities for this premier motorsports merchandiser included: • Working with NASCAR drivers, sponsors and team licensing and public relations representatives to effectively merchandise products through various programs and marketing initiatives. • Managing all Public Relations, Marketing, Advertising and event-related activities. • Serving as corporate representative at-track and at all events. • Media relations, to include the writing and editing of all communications collateral including press releases, sales publications and web content. • Planning, promoting and executing corporate and at-track events including, but not limited to unveilings of special paint schemes and customer appreciation events. Show less



Taylor Public Relations

• United States
• Financial Services

• Senior Account Executive

  • 2007 - 2008

  Motorsports Public Relations responsibilities included: • Formulating and implementing publicity programs to bolster ticket sales for the 50th Running of the DAYTONA 500, including the inaugural gathering of DAYTONA 500 Champions. • Representing both NASCAR and the International Speedway Corporation in at-track activities. • Cultivating and maintaining relationships with NASCAR teams, drivers and their marketing and public relations representatives for publicity purposes. • Working cooperatively with NASCAR public relations staff to achieve publicity goals through television news outlets in race markets. • Managing media relations, including developing and writing media materials. Show less



KEF Media Associates

• Producer & Assistant Manager of Client Services

  • 2003 - 2007

  Managed client relationships and video public relations campaigns for high-profile clients and Fortune 500 companies. Areas of accomplishment: -Production and development of creative concepts and on-site production of extensive video public relations efforts including Satellite Media Tours, Video News Releases and promotional videos. -Produced and managed all video public relations efforts with NASCAR Sprint Cup driver Tony Stewart and the No. 20 Home Depot Race Team. -Worked with the Coca-Cola Racing Family for the launch of products including C2 and Full Throttle. -Trained corporate spokespersons for clients including Wachovia, The Coca-Cola Company, Kleenex and The Home Depot. Show less



A. Duda & Sons, Inc.

• Real Estate
• 100 - 200 Employee

• Communications Specialist

  • 2002 - 2003

  Responsibilities for this international agribusiness included media and government relations on a local, state and national level, as well as writing for and managing the design of all communications collateral including press releases, sales publications and web content. Responsibilities for this international agribusiness included media and government relations on a local, state and national level, as well as writing for and managing the design of all communications collateral including press releases, sales publications and web content.



Universal Orlando

• Entertainment
• 1 - 100 Employee

• Publicity & Public Relations Coordinator

  • 1999 - 2001

  Responsibilities included extensive media relations on a local, national and international level; media placement, celebrity logistics and publicity opportunities surrounding celebrity visits; management of product publicity plans including Halloween Horror Nights, Mardi Gras and the grand opening of on-site hotels and attractions. Responsibilities included extensive media relations on a local, national and international level; media placement, celebrity logistics and publicity opportunities surrounding celebrity visits; management of product publicity plans including Halloween Horror Nights, Mardi Gras and the grand opening of on-site hotels and attractions.