Professor of Marketing

• Mar 2023 - Present

Professor

• Feb 2023 - Present

Senior Consultant

• Oct 2022 - Present

The intersection between consumer insights and strategy. A marketing consumer research and planning consultancy that works in a personalized way to identify consumer and market insights and, thus, feed business strategies and develop opportunities for its clients The intersection between consumer insights and strategy. A marketing consumer research and planning consultancy that works in a personalized way to identify consumer and market insights and, thus, feed business strategies and develop opportunities for its clients

Researcher PHD Student

• 2018 - Apr 2022

Development of Executive Education Programs - In-Company Solutions

• Feb 2012 - Sep 2014

Assess clients needs, design executive education programs and manage the program delivery. Assess clients needs, design executive education programs and manage the program delivery.

Marketing Professor

• Aug 2009 - Dec 2012

Project Manager

• Apr 2009 - Dec 2011

Trade Marketing, Sales Training, Category Management, Marketing Planning, Merchandising and Sales Promotion Trade Marketing, Sales Training, Category Management, Marketing Planning, Merchandising and Sales Promotion

Market Manager

• Jul 2008 - Mar 2009

- From July 1st VisaNet is one of the leading companies in the merchant acquiring and payment processing industry in Brazil, and is the acquirer of Visa cards in the country. The company's main shareholders are Visa International and some of Brazilian leading Banks - From July 1st VisaNet is one of the leading companies in the merchant acquiring and payment processing industry in Brazil, and is the acquirer of Visa cards in the country. The company's main shareholders are Visa International and some of Brazilian leading Banks

Senior Brand Manager - Capricho Group

• May 2006 - Mar 2008

· Managed the repositioning of the Capricho brand – multi-platform title and Brazil’s leading teen magazine and brand. Responsible for increasing the audience of NoCapricho SP event (gathering 15,000 teens in 3 days) by 50% from 2005 to 2006, and increasing advertising revenue by 47% from 2006 to 2007 · Coordinated qualitative research (focus groups and home invasion) and planned the launch of the company’s first teen magazine targeted to the lower income segment: LoveTeen · Created, supported the selling, and coordinated the delivery of multi-platform projects for key brands of multinational companies such as L’Oréal, Unilever, Johnson & Johnson, and Kimberly Clark, summing up to US$ 1 million/year in advertising revenue Show less

Entrepreneur - Partner

• Jun 2002 - Apr 2006

· Built innovative brand targeted to kids’ premium market, exploring the concept of experience marketing and establishing the first thematic boutique hair styling and accessories for children in the country. Sold the business in 2006 · Designed and implemented PR strategy, resulting in spontaneous media in the major TV channels, newspapers and magazines equivalent to a US$3.3MM advertising investment · Led the company start up, managing business development, financial structure, supplier negotiations, and team building. Achieved break-even in 6 and 9 months on the two operating units Show less

Brand Manager

• Oct 2001 - Apr 2002

· Developed brand plan and launched first premium cigarette brand in the UK market in ten years · Managed a US$25MM budget. Led internal cross-functional teams and coordinated advertising, PR, interactive and sampling agencies to launch and support the new brand · Achieved target market-share and exceeded in awareness, trial and distribution objectives · Developed brand plan and launched first premium cigarette brand in the UK market in ten years · Managed a US$25MM budget. Led internal cross-functional teams and coordinated advertising, PR, interactive and sampling agencies to launch and support the new brand · Achieved target market-share and exceeded in awareness, trial and distribution objectives

Account Planner (summer resident)

• Jun 2000 - Aug 2000

Summer Resident - MS · Conducted research to identify consumer insights in “home cleaning” and “air care” categories · Developed communications strategy to rejuvenate S.C. Johnson’s brands in these categories. Presented recommendations to S.C. Johnson and FCB’s management team Summer Resident - MS · Conducted research to identify consumer insights in “home cleaning” and “air care” categories · Developed communications strategy to rejuvenate S.C. Johnson’s brands in these categories. Presented recommendations to S.C. Johnson and FCB’s management team

Trade Marketing & Distribution Assistant

• Aug 1997 - Jun 1998

Brand Executive for the Export Market

• Jan 1996 - Jul 1997

Assistant Brand Manager

• Aug 1994 - Dec 1995