Adriana Saray

Marketing Manager at D'Gusto Foods
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Katy, Texas, United States, US
Languages
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency
  • Italian Native or bilingual proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Certificate of achievement
    Accenture
    Aug, 2019
    - Oct, 2024

Experience

  • D'Gusto Foods
    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2022 - Present

      MARKETING MANAGER - Develop a marketing plan aligned with the strategic objectives and engage closely with key areas, such as sales, finance, product development, and production. - Conduct market research, and analyze competitors to create effective marketing plans. - Took the lead on identifying and selecting specialized marketing agencies to form a cohesive team to develop our marketing initiatives. - Guided the transformation of the company's brand identity to better align with our evolving needs and the current market landscape. With a focus on modernization, I successfully led the development of a new brand identity that embodies a fresh personality while remaining true to our core values. - Currently leading an ongoing project to develop and maintain the organization's brand identity, ensuring consistent messaging and visual representation across all marketing materials and touchpoints. - Leading the development of a new webpage that caters to the specific information needs of our distinct market segments. Show less

  • Paella Burquet
    • Colombia
    • Retail Groceries
    • External Business Consultant
      • Jan 2010 - Dec 2010

      PAELLA BURQUET – CATERING COMPANY OF SPANISH FOOD (SMES) - Evaluation and diagnosis of the sales figures of the last two years: by orders, product lines, channels and geographical area. - Lead market research to determine key points in innovation in products and service channels. - Led the redesign and re-launch of the existing line of products, adding more options in the menu and having a new presentation. - Developed the strategic plan and media for 2011 and a new value proposition to address market strategies. Show less

  • PROCOLOMBIA
    • Colombia
    • International Affairs
    • 700 & Above Employee
    • External Consultant
      • Jan 2005 - Jun 2005

      - Provide a point of contact in Italy to Colombian companies interested in entering the Italian market. - Develop a research and analysis of the Italian Textile and Clothing industry to develop a guidebook for Colombian producers on the clothing and textile industry - Identified 300 potential customers to export clothes and textile products. - Provide a point of contact in Italy to Colombian companies interested in entering the Italian market. - Develop a research and analysis of the Italian Textile and Clothing industry to develop a guidebook for Colombian producers on the clothing and textile industry - Identified 300 potential customers to export clothes and textile products.

  • Citi
    • Mexico
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Product Manager
      • Apr 2000 - Mar 2004

      -Defined marketing and sales strategies to perform a Revenue Plan for offshore banking products (approximately $ 8.5 million) -Planned and developed monthly marketing campaigns for customer acquisition, share of wallet increase, customer loyalty and product cross selling with onshore banking products. -Defined key metrics to be obtained from CRM database for Colombia’s Affluent business in the CRM global project -IPB coordinator: coordinate all activities for opening offshore accounts in Colombia, including providing training in legal, compliance and process topics to sales advisors. Show less

  • Carbocol
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Area Sales Specialist
      • Oct 1996 - Aug 1998

      SALES MANAGER FOR LATIN AMERICA - Identified spot and long-term sales opportunities within Latin American international utilities, steel and cement industries. - Negotiated a five-year coal supply contract ($40 Million) for an Independent Power Project in Guatemala SALES MANAGER FOR LATIN AMERICA - Identified spot and long-term sales opportunities within Latin American international utilities, steel and cement industries. - Negotiated a five-year coal supply contract ($40 Million) for an Independent Power Project in Guatemala

  • Yanbal
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Brand Manager
      • Aug 1994 - Oct 1996

      JEWELRY BRAND MANAGER -Increase Product Sales on 20% with the new process implemented to address better Colombian market needs. -Originated the idea of creating a market research area by starting market analysis (focus groups) on target cities to support marketing strategies. -Reengineered new collections process to adapt it to local needs and improve sales forecasts by product. JEWELRY BRAND MANAGER -Increase Product Sales on 20% with the new process implemented to address better Colombian market needs. -Originated the idea of creating a market research area by starting market analysis (focus groups) on target cities to support marketing strategies. -Reengineered new collections process to adapt it to local needs and improve sales forecasts by product.

Education

  • Rotterdam School of Management, Erasmus University
    Master of Business Administration - MBA, International Business
    1998 - 2000
  • University of the Andes
    Master of Science - MS, Industrial Engineering
    1989 - 1994

Community

You need to have a working account to view this content. Click here to join now