Experience

Harridan Vodka, Inc.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Chief Brand Officer

  • Jun 2022 - Present



Anomaly

• United Kingdom
• Architecture and Planning
• 1 - 100 Employee

• Innovation Strategist

  • Nov 2021 - Jun 2022



Johannes Leonardo

• United States
• Advertising Services
• 100 - 200 Employee

• Associate Strategy Director

  • Sep 2021 - Nov 2021

• Senior Brand Strategist

  • Jul 2019 - Sep 2021

  I led brand strategy across a variety of clients including Volkswagen, adidas, Kraft (Mac and Cheese, Kraft Singles, Classico Sauce), SToK Cold Brew, Monteverdi Tuscany, and new business. This involves brand positioning and repositioning work, consumer and cultural research, and architecting strategies for transformational growth. I was elevated into this role after 1 year as a brand strategist.

• Account Supervisor

  • Oct 2016 - Jul 2019

  Account Supervisor leading global retail campaigns on adidas Originals and adidas Originals x Alexander Wang. Lead projects from brief to launch, acting internally as the point person for production and creative development and supervised Account Executives. Externally, acted as client point person and managed 4 partner channel agencies, facilitating inter-agency workshops and briefings. Managed film and print productions with $3M+ production budgets and celebrity talent, both domestically and abroad. I was elevated into this role after 1.5 years as an Account Executive.



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Brand Communications Manager

  • Aug 2018 - Oct 2018

  At the request of my clients, acted as an interim brand communications manager for adidas Originals at adidas headquarters in Nürnberg, Germany. Here, I gained exposure to client-side operations at one of the biggest companies on the globe. At the request of my clients, acted as an interim brand communications manager for adidas Originals at adidas headquarters in Nürnberg, Germany. Here, I gained exposure to client-side operations at one of the biggest companies on the globe.



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Executive

  • May 2014 - Oct 2016

  Managed day-to-day operations on major CPG accounts including Cheerios, Lucky Charms, and Olay, progressing from intern to seasoned Account Executive. Managed day-to-day operations on major CPG accounts including Cheerios, Lucky Charms, and Olay, progressing from intern to seasoned Account Executive.