Experience

41 Ideas

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Accounts Director

  • Sep 2019 - Present



Igui Communications

• Advertising Consultant

  • Aug 2016 - Present

  • Provide marketing and advertising expertise to clients.• Provide expertise regarding branding, brand implementation, brand communication, media channels and promotions. • Develop and implement strategies for social media, web pages and traditional media.• Work within the budgets of clients to produce advertising material, web pages and take hold of advertising opportunities.• Track sales and feedback to adjust the strategies as necessary. • Provide marketing and advertising expertise to clients.• Provide expertise regarding branding, brand implementation, brand communication, media channels and promotions. • Develop and implement strategies for social media, web pages and traditional media.• Work within the budgets of clients to produce advertising material, web pages and take hold of advertising opportunities.• Track sales and feedback to adjust the strategies as necessary.



Baloncesto Superior Nacional

• Puerto Rico
• Spectator Sports
• 1 - 100 Employee

• Advertising Consultant

  • Feb 2017 - Aug 2017

  Responsibilities: - Develop the brand image of Puerto Rico’s National Basketball League. - Create and execute the communication strategy.- Manage the advertising budget. - Liaison between the client and the designers to ensure that the line of communication and look of all artistic executions are maintained. - Oversee and work with the social media team, web designers and web programmers to maintain an integrated communication effort. - Work a long side the social media team to develop and execute social media efforts.- Work with sponsors to create unique promotional efforts for the league.



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Jul 2014 - Sep 2016

  Accounts: - Walmart (USA international retail store chain) - GE Capital Retail Bank (Walmart's financial partner responsible for the provision of a diversified umbrella of credit products for clients) Responsibilities: - Oversee the implementation of marketing strategies through tactical, advertising and promotional efforts to ensure that the marketing goals are met. - Manage and execute the day to day of Walmart's retail publications such as catalogs, shoppers and print advertising.- Manage the execution of specific projects and small campaigns. These projects usually consist of digital, TV, print, radio and out of home executions.- Responsible for managing and executing all of Walmart's and GE Capitol Retail Bank's in store signage. - Liaison between clients and the advertising team to ensure the timely and correct execution of projects and publications.



Grey Group

• United States
• Advertising Services
• 1 - 100 Employee

• Jr. Account Executive

  • Oct 2013 - Jul 2014

  Sales Promotions departmentAccounts: - GlaxoSmithKline: Sensodyne, Aquafresh, Pronamel, TUMS- Kraft Foods - P&G: Multi brand - Puerto Rico Supplies: Filler - Plaza Provisions: Almond Breeze Responsibilities: • Develop and implement ideas for promotional marketing campaigns.• Coordinate promoters.• Brief promoters on the promotions to be held. • Liaising between clients and external suppliers for goods and services. • Monitor the progress of work and produce status reports.• Compile budgets and costing supplies for projects. • Create presentations for clients. • Carryout a variety of administrative tasks that include: billing and quoting.

• Jr. Account Executive Intern

  • Jul 2013 - Oct 2013

  Internship in the Account DepartmentAccount: - Energizer: Hawaiian Tropic, Banana Boat, Schick, Playtex Responsibilities: • Hand on hand collaboration with creative, promotion, digital, and media departments, with the goal of achieving fully integrated campaigns.• Assisted in providing strategic thinking to develop key initiative projects.• Monitored changes and revisions to client programs/budgets.• Ensured the timely delivery of projects



Draftfcb

• Dairy Product Manufacturing
• 1 - 100 Employee

• Jr. Copy Writer Intern

  • May 2011 - Aug 2011

  Internship in the Creative Department Responsibilities: • Assisted in the creation of advertising campaigns. • Elaborated layouts for advertising concepts, print advertisements and other advertising material that was to be presented to the client. • Translated and adapted US market radio commercials for the Puerto Rican market. Internship in the Creative Department Responsibilities: • Assisted in the creation of advertising campaigns. • Elaborated layouts for advertising concepts, print advertisements and other advertising material that was to be presented to the client. • Translated and adapted US market radio commercials for the Puerto Rican market.