Adriana Humpierres

Brand Experience Manager at Memo International SA
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Contact Information
us****@****om
(386) 825-5501
Location
Geneva Metropolitan Area, CH
Languages
  • English Native or bilingual proficiency
  • Português Full professional proficiency
  • Français Professional working proficiency
  • Spanish Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Learning Data Analytics
    LinkedIn
    Oct, 2019
    - Sep, 2024
  • The Art and Science of Buying and Merchandising
    The Business of Fashion
    Jul, 2018
    - Sep, 2024
  • Sheryl Sandberg and Adam Grant on Option B: Building Resilience
    LinkedIn
    Jun, 2018
    - Sep, 2024
  • Google Analytics for Beginners
    Google

Experience

  • Memo International SA
    • Switzerland
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Brand Experience Manager
      • Apr 2023 - Present

      - Conceptualize and execute compelling, high-impact, and top-quality Retail & Trade Marketing experiences. - Cultivate strong partnerships with regional teams to guarantee the flawless and premium execution of client and PR events at the local level. - Coordinate and develop collaborations with artists to enhance brand engagement and creativity. - Conceptualize and execute compelling, high-impact, and top-quality Retail & Trade Marketing experiences. - Cultivate strong partnerships with regional teams to guarantee the flawless and premium execution of client and PR events at the local level. - Coordinate and develop collaborations with artists to enhance brand engagement and creativity.

  • BYREDO
    • Retail Luxury Goods and Jewelry
    • 200 - 300 Employee
    • Project Manager - Point of Sales and Visual Merchandising
      • Nov 2019 - Aug 2022

      · Coordinate store openings, renovations, and Makeup implementation projects from brief to installation. Work as the link between markets (Travel Retail, Middle East, Europe), creative studio, commercial team and contractors. · Support the clients on the product launches in-store according to the marketing plan (merchandising guides, lightboxes, highlights, and windows). · Support the markets in setting up pop-up animations for our key launches. · Monitor CAPEX budget and investment… Show more · Coordinate store openings, renovations, and Makeup implementation projects from brief to installation. Work as the link between markets (Travel Retail, Middle East, Europe), creative studio, commercial team and contractors. · Support the clients on the product launches in-store according to the marketing plan (merchandising guides, lightboxes, highlights, and windows). · Support the markets in setting up pop-up animations for our key launches. · Monitor CAPEX budget and investment analysis of the main retail stores (costs by type of project, costs per m²).

    • Junior Product Manager Leathergoods (Merchandiser)
      • 2018 - Nov 2019

      · Monitoring of product plans. · Prepared and analyzed monthly sales reports by region, boutique and product line. · Set up ad-hoc analysis to ensure an in-depth knowledge of the collections performance per boutique, product lines, customer behaviors and best support retail. · Provided market intelligence gathering information on competitors, pricing and market trends.

    • Assistant Product Manager
      • Sep 2017 - Apr 2018

      • Contribute to defining the strategic direction for a new product range. • Analysed competitors and trends (social media, fashion, culture, art, etc.). • Coordinate the development of product innovations with creative the team (planning, models, and briefs). • Operational monitoring of product plan (decor docs, BAG, and validation process by the art director). • Manage the relationship with suppliers (respect of schedules, quality control and compliance with the brief) and… Show more • Contribute to defining the strategic direction for a new product range. • Analysed competitors and trends (social media, fashion, culture, art, etc.). • Coordinate the development of product innovations with creative the team (planning, models, and briefs). • Operational monitoring of product plan (decor docs, BAG, and validation process by the art director). • Manage the relationship with suppliers (respect of schedules, quality control and compliance with the brief) and intermediation with the purchasing, press and operational marketing teams. • Point of sale intervention during holiday periods.

  • Ralph Lauren
    • United States
    • Apparel & Fashion
    • 700 & Above Employee
    • Junior Business Consultant
      • Apr 2017 - Jun 2017

      • Analysis of the Chinese market for the Polo brand in Shanghai (consumer profiles, competition ...). • Identification and analysis of emerging platforms for digital marketing. • Analysis of the Chinese market for the Polo brand in Shanghai (consumer profiles, competition ...). • Identification and analysis of emerging platforms for digital marketing.

  • Hotel Eurobuilding Caracas
    • 1 - 100 Employee
    • Marketing Assistant
      • Sep 2014 - Aug 2015

      · Analysed our commercial performance on a weekly basis. · Studied competitors in the North and South American hotel sectors. · Prepared advertising briefs and development of promotional material (flyers, visuals, TV, radio and community management). · Monitored the brand social networks. · Analysed our commercial performance on a weekly basis. · Studied competitors in the North and South American hotel sectors. · Prepared advertising briefs and development of promotional material (flyers, visuals, TV, radio and community management). · Monitored the brand social networks.

  • ¡HOLA!
    • Spain
    • Restaurants
    • Editorial Production Assistant
      • May 2013 - Dec 2013

      · Assisted in the production of photoshoots for interviews and fashion editorials. · Contacted photographers, journalists, designers, stylists, models and personalities for photoshoots, interviews and special events. · Wrote and translated press releases. · Assisted in the production of photoshoots for interviews and fashion editorials. · Contacted photographers, journalists, designers, stylists, models and personalities for photoshoots, interviews and special events. · Wrote and translated press releases.

  • PepsiCo
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Brand Manager Assistant
      • Aug 2012 - Apr 2013

      · Assisted in the planning and implementation of promotional activities for kids‘ brands (Cheetos, Pepitos & Cheese Tris). · Assisted in the relaunch of the product Cheetos Boliqueso. · Updated the brands’ bills and budgets. · Coordinated donations and product samplings with the distribution centers. · Assisted in the planning and implementation of promotional activities for kids‘ brands (Cheetos, Pepitos & Cheese Tris). · Assisted in the relaunch of the product Cheetos Boliqueso. · Updated the brands’ bills and budgets. · Coordinated donations and product samplings with the distribution centers.

Education

  • emlyon business school
    Master’s Degree, Msc in Luxury Management
    2016 - 2018
  • East China Normal University
    Master in Luxury Management and Marketing
    2017 - 2017
  • London College of Fashion, University of the Arts London
    2017 - 2017
  • Université catholique de Lyon
    2015 - 2016
  • Universidad Catolica Andres Bello
    Bachelor’s Degree, Mass Communication/Media Studies
    2008 - 2014
  • PUC-RJ
    Student Exchange, Communication and Media Studies
    2011 - 2012

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