Experience

Arlington Convention & Visitors Bureau

• United States
• Events Services
• 1 - 100 Employee

• Sales Manager

  • Nov 2021 - Present



Fairfield Inn & Suites by Marriott

• Hospitality
• 700 & Above Employee

• Director Of Sales Marketing; General Manager

  • Jan 2019 - Nov 2021

  Fairfield Inn & Suites Marriott Dallas, TX​Director of Sales/General Manager• Secure corporate, SMERF, government, association, tournaments to meet/exceed revenue goals and sales department profitability.• Solicit new corporate accounts by making sales calls and fostering relationships with businesses: locally, regionally and nationally.• Create, renew and approve customized proposals (RFPs) to secure business• Prepare weekly and monthly sales report that outline forecasted sales, revenue and expenses• Manage overall operation by maintaining established cost and quality standards, maximizing profits, developing and retaining team members; exceeding guest expectations. Key Accomplishments• Helped reach occupancy goal of 70% the first year of opening.• Developed and reached quarterly and annual revenue goals the first year.• Established operational strategies and procedures that helped decrease operational expenses.



Camarillo Hotel & Tourism Association

• Marketing Manager

  • Jan 2015 - Aug 2018

  • Formed and led the Destination Marketing Organization and managed a $500K annual budget.• Mentored, coached, and directly supervised a team of 3 marketing professionals.• Created fully integrated, multi-tier marketing campaigns to increase city visitation and hotel occupancy.• Developed strategic marketing plans, policies and procedures, and marketing initiatives.• Built and maintained partnerships with destination stakeholders and industry organizations, including hotels, restaurants, and attractions, to help enhance and drive visits to the destination.• Implemented innovative digital advertising for local, regional, national, and international audiences.• Promoted the destination at industry events and travel/tourism trade shows to generate leads for partners.• Collaborated with consultants and advertising agencies on creative branding, website development, promotions, media buying, and social media campaigns.• Served on boards and committees, including Central Coast Tourism Council, Ventura County Lodging Association, Camarillo Old Town Association, and the Ventura County Economic Development Committee.Key Accomplishments• Helped increase the annual budget from $400K to $500K the first year by increasing hotel occupancy.• Launched destination social media channels, which grew followers to 16,000 and increased their engagement.• Developed a destination branding campaign that drove hotel sales leads to increase occupancy and funding.• Maintained consistent growth in followers, website visitors, lead generation, hotel occupancy, and funding.• Supported festival organizers on marketing campaigns, which increased attendance and hotel occupancy.• Managed the development of a new website, which drove traffic to hotel and local business partner sites.• Built partnerships with industry organizations, expanding marketing reach and reducing marketing spend.



LAZER BROADCASTING CORPORATION

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• ADVERTISING ACCOUNT EXECUTIVE

  • May 2009 - Dec 2014

  • Developed leads, prospected clients, and sold $35K a month in radio advertising, including digital and streaming packages, non-traditional revenue, and commercial spot inventory.• Built and cultivated strong relationships with advertising agencies and clients by providing quality service.• Prepared marketing plans, sales literature, advertising proposals, and commercial spots for clients.• Worked cross-functionally to ensure quality in promotional events, commercial spots, and placing orders.• Attended weekly department meetings, training sessions, and client promotional events.Key Accomplishments• Developed creative marketing campaigns, which drove results and increased client retention.• Managed a consistent business leads list, which helped develop new clients monthly.



Keller Williams Realty

• Real Estate Office Manager

  • Sep 2007 - Jul 2009

  • Coordinated transactions for a top producing agent, from acceptance of agreement to sale settlement.• Prepared flyers, graphics, and signage for listings and managed social media, website, and online listings.• Communicated with sellers, buyers, vendors, real estate agents, and escrow companies during closing process.• Oversaw office administration to maintain client database, track lead generation, and purchase office supplies.Key Accomplishments• Created a more organized system for the office, which increased Real Estate Agents’ leads and transactions.• Initiated a print and digital campaign, which drove leads through increased agent recognition and exposure.



Re/Max Gold Coast Realty

• Real Estate Transaction Coodinator

  • Sep 2003 - Jul 2007

  • Managed real estate transactions and the escrow process for 75 Real Estate Agents.• Created marketing materials for open houses, caravans, and listings for 50 Real Estate Agents.• Assisted agents to focus on bringing in new business and facilitated closing 30 transactions per month.• Trained Transaction Coordinators from other offices to help maintain a similar closing ratio at their offices. • Managed real estate transactions and the escrow process for 75 Real Estate Agents.• Created marketing materials for open houses, caravans, and listings for 50 Real Estate Agents.• Assisted agents to focus on bringing in new business and facilitated closing 30 transactions per month.• Trained Transaction Coordinators from other offices to help maintain a similar closing ratio at their offices.