Experience

Golin Romania

• Romania
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Strategist

  • Jan 2022 - Present

  Delivering and overseeing the implementation of digital strategies aligned to clients' core business objectivesAnalysing data from various sources, such as clients data, social listening, social media analytics, and website traffic, to measure the effectiveness of digital & PR strategies and make recommendations for improvementUncover industry, audience, and competitive insights to map customer journeys and drive strategic recommendationsCollaborating with creative and digital teams to produce compelling digital content, including graphics, videos, and interactive elementsBuilding and maintaining relationships with influencers, bloggers, and other digital partners to amplify clients' messagesWriting and contributing to briefs and strategic plans that build off a brand messaging strategy for digital experiences and campaignsKeeping up-to-date with the latest digital marketing trends and technologies and making recommendations for their implementationPresenting digital strategies and results to clients and providing regular reports on performance metricsOffering digital consultancy to both agency's clients and internal teams on evolving digital channels, best practices, and implications resulting from platform changesDeveloping templates that can be used by teams within the agency (influencer brief, digital & social media strategy, monthly & campaign report)Writing thought leadership pieces on digital trends, social media strategy or social listening Show less

• Digital Manager

  • Jan 2021 - Dec 2021

  Coordinating the digital team of specialists managing the communication for: KFC, Pizza Hut, Taco Bell, PAUL and Sphera Franchise GroupCollaborating with account managers and other teams to ensure digital strategies align with overall PR and communication goalsDeveloping and implementing digital strategies for clients to achieve their business goalsCreating engaging digital campaigns and experiences that generate positive conversations among end consumers, media and other digital influencers, to support the client's communication goalsManage campaign timelines and deadline, budgets, and strategic partnerships with suppliersBuilding and maintaining relationships with digital partners, influencers, and bloggers to amplify clients' messagesConduct and synthesise target audiences research to support digital strategies, and creative deliverablesPresenting digital proposals, strategies and campaign results to clients and providing regular reports on performance metricsAwards: KFC - Award for “AltKFC – the first alternative restaurant inspired by KFC brand mythology” campaign, Food Services category (SABRE Awards, 2022)Silver Award for Excellence - KFC Romania & Golin, MRM Romania, UM Romania: AltKFC (PR Award 2021)Best Use Of Photography - Taco Bell (Webstock, 2021)Best Experiential Campaigns - KFC (Webstock, 2021)Digital campaigns - Retail - Gold for Freshly Prepared - AltKFC (Internetics, 2021)Digital platforms - Influencer Marketing - Gold for Freshly Prepared - AltKFC (Internetics, 2021) Show less



Self-Employed

• Advertising Services
• 700 & Above Employee

• Social Media Marketing Consultant

  • 2015 - Present

  Social Media strategy, content planning and development, copywriting, community management, ads management Social Media strategy, content planning and development, copywriting, community management, ads management



Oxygen

• Romania
• Advertising Services
• 1 - 100 Employee

• Senior Social Media Manager

  • Jul 2020 - Jan 2021

  Coordinating one of the Social Media teams, overseeing the development and implementation of social media strategies for current and potential clients. Clients: Olympus Romania, Betano, Gregory's, Karamolegos Bakery, Vista Bank, Telekom Banking, Green Cola, Cyclon & others Coordinating one of the Social Media teams, overseeing the development and implementation of social media strategies for current and potential clients. Clients: Olympus Romania, Betano, Gregory's, Karamolegos Bakery, Vista Bank, Telekom Banking, Green Cola, Cyclon & others



Frank Group

• Romania
• Advertising Services
• 1 - 100 Employee

• Head of Social Media

  • Oct 2018 - Jul 2020

  Coordinating the Social Media department, overseeing the development and implementation of social media strategies for current and potential clients.Clients: PPD Romania (Johnnie Walker, Tazovsky Vodka, Aperol Spritz, Campari, PPD corporate), Olympus Romania, Banca Românească, Gregory's, Karamolegos Bakery, Best Foods, Best Nuts, Škoda, TransferGo, Vista Bank, Telekom Banking, Green Cola, Agora Floreasca, Medissima

• Social Media Manager

  • Oct 2016 - Oct 2018

  Social media management of clients' channels (Facebook, Instagram, YouTube, LinkedIn): developing and implementing content strategies, community management, media management, KPI monitoring and reportingClients: Alcatel, Luxoft, PPD Romania (Tazovsky Vodka, Captain Morgan, Smirnoff, Jose Cuervo, PPD corporate), ParkLake Shopping Center, Bere HOC, Karamolegos Bakery



STANDOUT

• Romania
• Marketing and Advertising
• 1 - 100 Employee

• Digital & Social Media Specialist

  • Mar 2015 - Oct 2016

  Developing and implementing the campaign strategy and tactics on blogs and social media, maintaining the bloggers relationship to maximize the campaigns’ results, monitoring and reporting the results obtained in campaigns Clients: Carrefour, Nestle, Reckitt Benckiser (Scholl, Veet), Orange, Philips, NIVEA, Napolact, SCA Group (Libresse), kika, ING, Hervis sports, H&M, Fares, CEC Bank, Accenture and others Developing and implementing the campaign strategy and tactics on blogs and social media, maintaining the bloggers relationship to maximize the campaigns’ results, monitoring and reporting the results obtained in campaigns Clients: Carrefour, Nestle, Reckitt Benckiser (Scholl, Veet), Orange, Philips, NIVEA, Napolact, SCA Group (Libresse), kika, ING, Hervis sports, H&M, Fares, CEC Bank, Accenture and others



Telekom Romania Mobile

• Romania
• Telecommunications
• 700 & Above Employee

• Social Media Analyst

  • Sep 2014 - Feb 2015

  Managing the public and private conversations on Telekom Romania's Social Media platforms (Facebook, Twitter, TPU), collaborating with various departments to resolve requests and optimize the customer experience factor, generating leads, creating content for the company's Facebook page. Proofreading the press releases issued by the Media Relations Department, translating different articles in the written media, translating internal communication materials, involvement in different internal and external events. Show less



COSMOTE ROMANIAN MOBILE TELECOMMUNICATIONS SA

• Romania
• Software Development
• 1 - 100 Employee

• Social Media Analyst

  • May 2014 - Sep 2014

  Managing the public and private conversations on COSMOTE's Social Media platforms (Facebook, Twitter, TPU), collaborating with various departments to resolve requests and optimize the customer experience factor, generating leads, creating content for the company's Facebook page.Proofreading the press releases issued by the Media Relations Department, translating different articles in the written media, translating internal communication materials, involvement in different internal and external events, involvement in the rebranding corporate communication campaign (I worked closely with the Internal Communication team and held several interviews within the company to capture the impact of rebranding on different departments). Show less

• Key Account Agent

  • Feb 2013 - May 2014

  Managing the contract cancellation of Key Accounts/ B2B customers, drafting official documents issued by COSMOTE Romania on B2B procedures/contract termination situations, handling the handover process (teaching work procedures, providing support for the implementation of the new B2B contract termination process).

• Loyalty and Retention Agent

  • Sep 2011 - Feb 2013

  Contacting the customers, based on written cancellation requests, customer retention and loyalty by providing the best service solutions in accordance with the policies and programs of the company’s loyalty and customer management, collaborating with different departments in order to maintain the customers into the network, performing cancellation prospect of the contract, using the applications according to the procedures, buddy system training.