Adriana Bernardino
EVP Research at Advanis- Claim this Profile
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Bio
Debby Pratt
Adriana brings a unique skill set when providing top notch market research consulting . . . a fresh, creative approach to research questions with extremely actionable results. Adriana and Advanis were my market research partner of choice for the more complex marketing issues. I would highly recommend using them!
Tom Peters
You know that person who you can always rely on to to help you make sense of a problem, provide an alternative point of view, and understand your hysterical thoughts about what you are trying to achieve and provide a plan for implementation - that is Adriana! I have worked with her closely for 15 years and she is one of the best in the business at designing and executing quantitative predictive models that are sensitive to the business problem at hand. She delivers every time.
Debby Pratt
Adriana brings a unique skill set when providing top notch market research consulting . . . a fresh, creative approach to research questions with extremely actionable results. Adriana and Advanis were my market research partner of choice for the more complex marketing issues. I would highly recommend using them!
Tom Peters
You know that person who you can always rely on to to help you make sense of a problem, provide an alternative point of view, and understand your hysterical thoughts about what you are trying to achieve and provide a plan for implementation - that is Adriana! I have worked with her closely for 15 years and she is one of the best in the business at designing and executing quantitative predictive models that are sensitive to the business problem at hand. She delivers every time.
Debby Pratt
Adriana brings a unique skill set when providing top notch market research consulting . . . a fresh, creative approach to research questions with extremely actionable results. Adriana and Advanis were my market research partner of choice for the more complex marketing issues. I would highly recommend using them!
Tom Peters
You know that person who you can always rely on to to help you make sense of a problem, provide an alternative point of view, and understand your hysterical thoughts about what you are trying to achieve and provide a plan for implementation - that is Adriana! I have worked with her closely for 15 years and she is one of the best in the business at designing and executing quantitative predictive models that are sensitive to the business problem at hand. She delivers every time.
Debby Pratt
Adriana brings a unique skill set when providing top notch market research consulting . . . a fresh, creative approach to research questions with extremely actionable results. Adriana and Advanis were my market research partner of choice for the more complex marketing issues. I would highly recommend using them!
Tom Peters
You know that person who you can always rely on to to help you make sense of a problem, provide an alternative point of view, and understand your hysterical thoughts about what you are trying to achieve and provide a plan for implementation - that is Adriana! I have worked with her closely for 15 years and she is one of the best in the business at designing and executing quantitative predictive models that are sensitive to the business problem at hand. She delivers every time.
Experience
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Advanis
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Canada
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Market Research
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1 - 100 Employee
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EVP Research
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Oct 1996 - Present
As a Lead Consultant at Advanis, I have worked on a wide variety of research engagements involving strategic foresight, market segmentation, customer acquisition and retention, product and service design and innovation, product bundling, portfolio optimization, pricing strategy, channel optimization, user experience, brand positioning and public policy making. As a Lead Executive, I am engaged in business development and account management activities, and have been responsible, at different times, for our R&D, incorporating new methodologies to our tool kit, as well as for recruiting, training, and managing our consulting and modeling teams. Show less
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Mercer Management Consulting
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Business Consulting and Services
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1 - 100 Employee
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Consultant
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Sep 1995 - Sep 1996
Worked on the process of privatization of transportation infrastructure in Latin American countries and on the development of a marketing strategy to address users of mobile telecommunications services. Worked on the process of privatization of transportation infrastructure in Latin American countries and on the development of a marketing strategy to address users of mobile telecommunications services.
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The World Bank
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United States
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International Trade and Development
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700 & Above Employee
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Consultant
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Jul 1992 - Feb 1993
Participated in economic feasibility analysis of transportation infrastructure projects in Bangladesh, Nepal and India. Participated in economic feasibility analysis of transportation infrastructure projects in Bangladesh, Nepal and India.
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DEXPRO
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Canada
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IT Services and IT Consulting
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1 - 100 Employee
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Engineer
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Jan 1987 - Aug 1990
Developed technical and economic feasibility analyses of transportation projects and studies for the optimization of transportation systems. Projects, including port development plans, highway master plans and transit systems rationalization, were submitted and funded by agencies including the World Bank, the Inter-American Development Bank, the Overseas Economic Cooperation Fund and Banco Nacional de Desenvolvimento Econômico e Social. Developed technical and economic feasibility analyses of transportation projects and studies for the optimization of transportation systems. Projects, including port development plans, highway master plans and transit systems rationalization, were submitted and funded by agencies including the World Bank, the Inter-American Development Bank, the Overseas Economic Cooperation Fund and Banco Nacional de Desenvolvimento Econômico e Social.
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Education
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Massachusetts Institute of Technology
Ph.D., Transportation, Decision Sciences -
Ontario College of Art and Design
Masters of Design, Strategic Foresight and Innovation -
Universidade Federal de Juiz de Fora
Bachelor of Science (BS), Civil Engineering
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