Adriana Barizon Santos

Sales Director at MCA Tour & Transportation
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Contact Information
Location
Orlando, Florida, United States, US
Languages
  • English Full professional proficiency
  • Spanish Full professional proficiency
  • Portuguese Native or bilingual proficiency

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Bio

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Experience

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Sales Director
      • Dec 2021 - Present
    • Spain
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • VP of Sales - Americas
      • Aug 2021 - May 2022
    • United Arab Emirates
    • Travel Arrangements
    • 1 - 100 Employee
    • Head Of Sales - South America
      • Aug 2021 - Feb 2022
    • Spain
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Head of Sales - South America
      • Aug 2021 - Jan 2022
    • Spain
    • Leisure, Travel & Tourism
    • 700 & Above Employee
    • Sales Manager Americas BTB (Beyond the Bed)
      • Jul 2012 - Feb 2021

      • Managed portfolio of 2,000 clients in both Americas handling 15 markets, on Wholesale and Retail channels.• Responsible for sales worldwide distribution for products such as transfers, attractions, tours and theme parks.• Achieved of +30% of online sales in 2019 and +28% in all markets overall expanding business with existing customers, prospecting new potential clients and developing strong commercial with clear focus on strategic clients.• Created detailed records of sales progress and marketing success to align goals with company’s priorities.• Developed SWOT analysis and executed targeted sales strategies using data-driven decision making.• Organized webinars for over 2,000 clients worldwide to provide products training for business customers, Operations and Customer Service.• Participated in workshops, the biggest and most important Trade Shows for travel industry worldwide, organized several Fam tours to top destinations, and developed strong commercial relationship with clients. Show less

    • Distribuition and Sourcing Specialist - TAB Transfer and Activities Bank North America
      • Jan 2009 - Jul 2012

      • Responsible for contracting transfers, tours, activities at theme parks in Florida and Puerto Rico.• Participated in the supplier integration process, supervised the loaded product process, business analysis using BI tools to measure and supervising the daily revenue of all partners.• Generated and monitored each supplier’s KPI reports to measure performance.• Developed sourcing strategies to improve transfers, activities, and tour products procurement processes.• Supplier relationships and competitiveness of the whole portfolio.• Identified unmapped as an opportunity to increase sales and optimize products.• Specialist in theme park Florida for Wholesale and Retail customers. Show less

    • Operations TAB (Transfer and Activities Bank)
      • Aug 2007 - Jul 2009

      • Responsible for assisting top 500 key accounts in the Latin America market.• Handled high volume of customer service operations, supported issues related to pre-travel, post-travel, in tours, activities, theme park, and transfers in the USA.• Managed clients' accounts need, quality complaints, and supplier issues while ensuring utmost customer service.• Made decisions that were sensible with the goal to ensure customer satisfaction envisioning minimal profit loss.

    • United States
    • Truck Transportation
    • 1 - 100 Employee
    • Sales and Marketing Manager
      • Jan 2003 - Jul 2007

      • Monitored customer buying trends, market conditions, and competitor’s actions to adjust strategies and achieve sales objectives and targets. • Leveraged direct marketing, industry partnerships, and media platforms to maximize marketing strategy success. • Outlined marketing strategies and developed collateral in close collaboration with the product management • Created and performed sales presentations to new and existing customers increasing net sales revenue by +50% in one year. Show less

    • Operation Executive
      • Feb 2002 - Jan 2003

      • Handled customer service operations, supporting issues related to pre-travel, post-travel, in tours, activities, theme parks, and transfer in USA. • Handled customer service operations, supporting issues related to pre-travel, post-travel, in tours, activities, theme parks, and transfer in USA.

Education

  • ESPM
    Marketing
    1993 - 1994
  • FIAM Sao Paulo / Brazil
    Master's degree, Marketing and Advertising
    1989 - 1992

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