Experience

IoTecha Corp

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• EV Charging Product Development, Media, Services, and Brand

  • Sep 2021 - Present



StoreStream Metrics

• United States
• Advertising Services
• 1 - 100 Employee

• Consultant | Managing Director | CEO

  • Jan 2003 - Present

  Designed various mobile and web-based shopper marketing and merchandising applications. Designed, implemented and managed the world’s first independent private in-store media broadcast network for Lowe’s where every customer touch point was complemented by quantitative biometric measurement sensors. The resulting analytics provided invaluable data for in-store media valuation and ROI, shopper behavior along with content design and scheduling optimization. Authored and managed full digital media and communication strategies Request-for-Proposal (RFP) programs for a host of clients including The World Bank, International Monetary Fund and Dairy Queen. Designed digital media workflows and media valuation and billing programs. Versatile background and experience in the following domains: Digital Media & Retail Brand Management Digital Asset Management Advertising, Merchandising and Promotion Brand & Retailer ecosystem Cross-channel Publishing (mobile, in-store, social and broadcast) Broadcast media and entertainment Audience behavior metrics and analytics (biometrics and POS) Digital Media Technology Digital Media workflows (‘lens to viewer’) Analytics Pioneer in digital signage, IPTV and CMS Content creation (graphic and video production and post-production) Media delivery (IP, satellite, FTP, push & pull) Mobile and web-based application design and development Quantitative data analysis and predictive analysis) ROI modeling (developed EVAlidate) Video analytics Technical RFP authoring and management Show less



Customer Experience, Director of Analytics | Retail, Technology

• Greater Minneapolis-St. Paul Area

• Digital Specialist, Director of Measurement & Analytics, Creative Director

  • 2003 - Present

  Customer Experience, Director of Analytics to help optimize shopper engagement. Retail, Technology. Contact me adrian@storestreammetrics.com Customer Experience, Director of Analytics to help optimize shopper engagement. Retail, Technology. Contact me adrian@storestreammetrics.com



AW Consulting

• Minneapolis, Minnesota

• Founder and Principal

  • 2003 - Present

  - Authored the first book on why and how retailers and brands can harness emerging technologies to transform their in-store experience. - Pioneered the use of video analytics for in-store shopper behavior and digital media delivery - Developed new ‘go-to-market’ and sales strategies for emerging and enabling digital media management and delivery solutions. - Identified key business issues and recommended solutions based on the use and delivery of digital media for Cisco, HP, BBDO, Citibank, Integer, SuperValu, Best Buy, UnitedHealth Group and R.R. Donnelly. - Designed and created the first ROI modeling tool for in-store digital media- EVAlidate. Show less



Visual Circuits

• Director of Sales

  • 1998 - 2002



AMS Neve

• Director of Sales & Marketing

  • 1991 - 1998



Bruel & Kjaer

• Copenhagen Area, Denmark

• Director Of Sales Marketing

  • 1982 - 1991